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© 2016 SAP SE or an SAP affiliate company. All rights reserved. 1
SAP BUSINESSOBJECTS
PREDICTIVE ANALYTICS
16 Customer Suc...
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 2
Better
Forecasting
Improved
Planning
Delivering
Personal...
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 3
Doubling
Marketing
Campaign
Take-Up Rate
Targeting the
R...
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 4
Delivering Personalized Banking
Experiences for 4.5 Mill...
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 5
Reducing Driver Turnover
and Creating a Safer Workforce
...
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 6
Better Forecasting Improved Planning
Flexible, accurate ...
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
CUSTOMER SUCCESS: COX COMMUNICATIONS
Find Out More
Helping...
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 8© 2016 SAP SE or an SAP affiliate company. All rights res...
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 9
Unlocking Big Data for Accurate
Predictions and Personal...
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 10© 2016 SAP SE or an SAP affiliate company. All rights re...
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 11
Maximizing Opportunities
Improve the effectiveness of d...
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 12
Doubling Marketing Campaign
Take-Up Rate
Being able to ...
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 13
Targeting the Right Customers with the
Right Offers and...
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 14
Improving Marketing, Risk Prevention,
and Inventory For...
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 15
Separate signals from noise to identify
key changes to ...
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 16
More Agility in the Face of
Economic Volatility
Underst...
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 17
Quadrupling Marketing Campaign
Performance
To understan...
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 18
Doubling Revenue from Direct Mail
Campaigns
Analysts ar...
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 19
Running a 50+ Billion Dollar Business
with Dynamic Insi...
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 20
Thank You
Contact Information:
Name
www.sap.com/predict...
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Customer Successes - Predictive Analytics v5

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Customer Successes - Predictive Analytics v5

  1. 1. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 1 SAP BUSINESSOBJECTS PREDICTIVE ANALYTICS 16 Customer Successes
  2. 2. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 2 Better Forecasting Improved Planning Delivering Personalized Banking Experiences for 4.5 Million People Reducing Driver Turnover and Creating a Safer Workforce Protecting People and Businesses from Online Fraud Providing Accurate Product Recommendations REIMAGINE PREDICTIVE FOR THE DIGITAL ENTERPRISE Reducing Customer Churn and Creating Personalized Offers Offering the Right Incentive to the Right Customer Improving the Effectiveness of Mail and E- Mail Campaigns Banking Services Transportation Manufacturing Telecommunications Banking Services Media Telecommunications Media
  3. 3. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 3 Doubling Marketing Campaign Take-Up Rate Targeting the Right Customers with the Right Offers REIMAGINE PREDICTIVE FOR THE DIGITAL ENTERPRISE Building Customer Understanding Separating Signals from Noise More Agility in the Face of Economic Volatility Quadrupling Campaign Performance Media Online Retail Retail Online Marketplace Manufacturing Entertainment Banking Services High Technology Doubling Revenue from Direct Mail Campaigns Running A 50+ Billion Business with Predictive Insights
  4. 4. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 4 Delivering Personalized Banking Experiences for 4.5 Million People Using SAP BusinessObjects Predictive Analytics, mBank was able to respond to customer needs in real time, deliver insights that supported their customer first banking experience philosophy, and optimize their entire discount offer program with dramatic results and response rates. Results: 400% higher hit rate for nonmortgage loans 250% larger hit rate for savings products 200% increased hit rate for insurance products © 2016 SAP SE or an SAP affiliate company. All rights reserved. CUSTOMER SUCCESS: MBANK Find Out More
  5. 5. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 5 Reducing Driver Turnover and Creating a Safer Workforce Plagued by the same 100% driver turnover rate as their entire industry, Covenant Transport turned to SAP BusinessObjects Predictive Analytics to improve the overall safety of their trucking operations. By better understanding their workforce and knowing why drivers leave they were able to anticipate when they might leave in the future to help keep the best staff possible. Results: 15% reduction in driver turnover in first year <6 months to ROI payoff © 2016 SAP SE or an SAP affiliate company. All rights reserved. CUSTOMER SUCCESS: COVENANT TRANSPORT Find Out More
  6. 6. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 6 Better Forecasting Improved Planning Flexible, accurate forecasting validation means EMS- GRILTECH can reduce inventory levels and costs while increasing product availability, delivery capabilities, and customer satisfaction. User-friendly analytics mean production planners don’t have to be statisticians to perform monthly assessments of quarterly sales forecast data. Results: Year-Round sales forecasting Increased product availability 2 months to go live © 2016 SAP SE or an SAP affiliate company. All rights reserved. CUSTOMER SUCCESS: EMS-GRILTECH Find Out More
  7. 7. © 2016 SAP SE or an SAP affiliate company. All rights reserved. CUSTOMER SUCCESS: COX COMMUNICATIONS Find Out More Helping Create Personalized Offers More Quickly and Accurately Build predictive models to help create personalized offers more quickly & accurately and support customer acquisition, retention and event-based marketing for 28 regions. Results: 14% more products per customer household 80% reduction in model creation time 28% reduction in customer churn rate
  8. 8. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 8© 2016 SAP SE or an SAP affiliate company. All rights reserved. CUSTOMER SUCCESS: MONEXT Find Out More Reducing Fraud for Electronic Transactions Develop custom-tailored predictive modeling for each unique card provider and card type, including credit, debit, prepaid, and luxury cards to better predict the risk of fraud of each one. Results: 1 half-time analyst to build models 60% of fraudulent transactions stopped by targeting 1% of the transactions Millions of euros €’s saved in lost revenue
  9. 9. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 9 Unlocking Big Data for Accurate Predictions and Personalized Recommendations Offer relevant “friend” recommendations each morning to site members and better understanding of individual users, helping identify communities with similar interests, characteristics, and behaviors. Results: 2X increase in the acceptance rate >600,000 new friends links each day 20 relevant friend recommendations daily © 2016 SAP SE or an SAP affiliate company. All rights reserved. CUSTOMER SUCCESS: SKYROCK Find Out More
  10. 10. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 10© 2016 SAP SE or an SAP affiliate company. All rights reserved. CUSTOMER SUCCESS: MOBILINK Find Out More Offering the Right Incentive to the Right Customer at the Right Time Mobilink revamped its retention strategy and is now focusing not only on predicting churn, but preventing it with a next best-activity approach. Results: 380% boost in campaign 8X increase of customers retention offers <1 day to deploy models
  11. 11. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 11 Maximizing Opportunities Improve the effectiveness of direct mail and e-mail campaigns, which are both vital channels for attracting new subscribers. Deliver better targeted campaigns, making the right offer to the right subscribers. Results: Up to 50% improvement in order rates Up to 40% more e-mail subscriptions 90% reduction of model implementation time © 2016 SAP SE or an SAP affiliate company. All rights reserved. CUSTOMER SUCCESS: MEREDITH Find Out More
  12. 12. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 12 Doubling Marketing Campaign Take-Up Rate Being able to match customer eligibility, inventory, and profitability helps define the next best activity by maximizing retention as well as cross-sell and up-sell opportunities across marketing channels. Results: 200% increase in campaign conversion rate 25% growth in customer base 28% increase in prediction accuracy when targeting social influencers © 2016 SAP SE or an SAP affiliate company. All rights reserved. CUSTOMER SUCCESS: XL AXIATA Find Out More
  13. 13. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 13 Targeting the Right Customers with the Right Offers and Increasing Revenue Improve the targeting accuracy of its catalogs and recommendations of maintenance, repair, and operations products to small and midsize manufacturing companies. Results: 200% increase in sales campaigns >500 campaigns optimized per year 1,000% boost in predictive model productivity © 2016 SAP SE or an SAP affiliate company. All rights reserved. CUSTOMER SUCCESS: MONOTARO Find Out More
  14. 14. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 14 Improving Marketing, Risk Prevention, and Inventory Forecasting Boost marketing campaign performance, risk prevention, and inventory forecasting across 25 brands and 290 sales outlets. Update predictive models weekly, rather than monthly, to ensure timely predictions. Results: 220% increase in marketing campaign response rate <1 week time required to update models © 2016 SAP SE or an SAP affiliate company. All rights reserved. CUSTOMER SUCCESS: GROUPE SAMSE Find Out More
  15. 15. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 15 Separate signals from noise to identify key changes to the health of eBay’s marketplace Using predictive analytics and SAP HANA, eBay sift through their massive 50 petabytes of data to separate true market signals from noise, and to ensure accurate insight. Results: 500 metrics analyzed to identify outliers 100% accuracy - 97% of the time © 2016 SAP SE or an SAP affiliate company. All rights reserved. CUSTOMER SUCCESS: EBAY Find Out More
  16. 16. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 16 More Agility in the Face of Economic Volatility Understand mix of key performance and economic indicators to determine what is likely to happen and accurately adjust the production capacity needed to meet changing demands. Results: 3-5% increase in capacity planning accuracy 3-5% increase in sales forecast accuracy © 2016 SAP SE or an SAP affiliate company. All rights reserved. CUSTOMER SUCCESS: LEADER IN FLUID MOTION PRODUCTS
  17. 17. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 17 Quadrupling Marketing Campaign Performance To understand its customers better and to improve the accuracy of marketing activities, Tipp24.com turned to predictive analytics. Results: 300% increase in targeting accuracy 25% reduction in target audience for individual campaigns 90% less time to build and deploy models © 2016 SAP SE or an SAP affiliate company. All rights reserved. CUSTOMER SUCCESS: TIPP24 Find Out More
  18. 18. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 18 Doubling Revenue from Direct Mail Campaigns Analysts are able to build predictive models from millions of customer records and tens of millions of historical account transactions within a few hours. This means that more customers, new and old, are getting the financial services they need. Results: 180% boost in the sales conversion 200% boost in the sales conversion 400% time required to update models © 2016 SAP SE or an SAP affiliate company. All rights reserved. CUSTOMER SUCCESS: POCKET CARD Find Out More
  19. 19. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 19 Running a 50+ Billion Dollar Business with Dynamic Insights in Real Time Access to timely, accurate, and consistent data to inform decision making at Cisco, whether by company leaders or individual contributors and provide better opportunities to plan the business. Results: Improve pipeline forecasting accuracy Help Accounts Manager sell more of the right products © 2016 SAP SE or an SAP affiliate company. All rights reserved. CUSTOMER SUCCESS: CISCO
  20. 20. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 20 Thank You Contact Information: Name www.sap.com/predictive #sappredictive • @sapanalytics © 2016 SAP SE or an SAP affiliate company. All rights reserved. Internal #

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