Mobile SEO Tips

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This is a short 30 minute webinar covering a few mobile SEO basics (as it relates to simple small business mobile websites), responsive design versus a separate mobile-optimized websites, and includes a few how-to's on piJnz platform.

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Mobile SEO Tips

  1. 1. Mobile SEO Tips By Elena English The piJnz Group www.piJnz.com 1.972.395.5311 sales@pijnz.com Twitter.com/pijnz | Facebook.com/pijnzCopyright © piJnz Group | www.piJnz.com
  2. 2.  Since January 2011 Customers and resellers in over 25 countries Focus on agency and White Label solutions Mobile CMS and Mobile Directory products Copyright © piJnz Group | www.piJnz.com
  3. 3. Responsive design (also called “mobile-friendly”) Copyright © piJnz Group | www.piJnz.com
  4. 4. Possible SEO issues with a separate mobile site Link Equity Duplicate Content Copyright © piJnz Group | www.piJnz.com
  5. 5. Copyright © piJnz Group | www.piJnz.com
  6. 6. Why does Google recommend responsive design?  Easy to maintain (easy way to offer “mobile- friendly” or “readable” content)  Nothing to do from the mobile SEO standpoint. Copyright © piJnz Group
  7. 7. Is responsive design a good choice?  RWD is good for frequently edited information consumption websites (blogs, news)  “Mobile-friendly”, but not “mobile-optimized”  Not as effective for conversion-driven websites Separate mobile-optimized experience = higher conversions. Copyright © piJnz Group
  8. 8. Responsive design vs mobile-optimized experience Copyright © piJnz Group
  9. 9. Is responsive design better for SEO?  Picture of walgreensWhat are the big brands doing? Copyright © piJnz Group | www.piJnz.com
  10. 10. Mobile SEO: duplicate content and link equity Add this to the desktop site pages: <link rel=”alternate” media=”only screen and (max-width: 640px)” href=”http://m.example.com/page-1″ > Add this to the mobile site pages: <link rel=”canonical” href=”http://www.example.com/page- 1″ > Copyright © piJnz Group | www.piJnz.com
  11. 11. Copyright © piJnz Group | www.piJnz.com
  12. 12. Mobile SEO Tips: Mobile Sitemap Generate a mobile sitemap (e.g. http://www.madsubmitter.com/mobile-sitemaps/) Submit to Google Webmaster Tools Copyright © piJnz Group | www.piJnz.com
  13. 13. Mobile SEO Tips: On-page SEO Optimize for the right keywords Descriptive page URLs Title and description tags Image ALT tags H1-H4 tags (collapsible headers) and links Copyright © piJnz Group | www.piJnz.com
  14. 14. piJnz Group For more information Visit our blog: pijnz.com/blog www.piJnz.com 1.972.395.5311 sales@pijnz.comTwitter.com/pijnz | Facebook.com/pijnz Questions or feedback? Email me at elena.english@pijnz.com. Copyright © piJnz Group | www.piJnz.com

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