Ecommerce: making a blockbuster movie

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Presentation on how to get started with ecommerce.

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Ecommerce: making a blockbuster movie

  1. 1. E-commerce Making a blockbuster movie
  2. 2. <ul><li>Pieter Brat (29) </li></ul><ul><li>Internet *geek* consultant </li></ul>Hello, my name is Pieter…
  3. 3. Amber & Thomas
  4. 4. You can find me at my playground.
  5. 5. I “work” at webagency WEBS Internet Solutions
  6. 6. I’m pretty “social”… connect with me!
  7. 7. E-commerce Making a blockbuster movie
  8. 8. Stages of filmmaking
  9. 9. Stages of filmmaking
  10. 10. Stages of filmmaking
  11. 11. 1. Idea TIP : contact professionals, talk about YOUR budget
  12. 12. Stages of filmmaking
  13. 13. 2. Pre-production TIP : keep your goals in mind
  14. 14. 2. Pre-production Storyboarding rules
  15. 15. 2.1. What do I want my visitors to know here?
  16. 16. 2.2. What do I want my visitors to do at this point?
  17. 17. 2.3. What do I want my visitors to feel right now?
  18. 18. 2.4. Where do I want my visitors to go next?
  19. 19. How to storyboard.
  20. 20. How to storyboard. “ top-down” approach
  21. 21. How to storyboard. “ build-up” approach
  22. 22. 2. Pre-production <ul><li>Storyboard becomes script </li></ul><ul><ul><li>Finetune </li></ul></ul><ul><ul><li>Finalize concept </li></ul></ul><ul><ul><li>Fixed pricing </li></ul></ul>TIP : stay focussed & learn from your consultant
  23. 23. 2. Pre-production About your business or organisation Your background and current situation Determine your stakeholders and target audience Determine your Unique Selling Proposition
  24. 24. 2. Pre-production <ul><li>Pages & navigation </li></ul><ul><li>Administration </li></ul><ul><ul><li>User management </li></ul></ul><ul><ul><li>Invoicing </li></ul></ul><ul><ul><li>Workflow </li></ul></ul>
  25. 25. 2. Pre-production Author becomes executive producer (or not) ???
  26. 26. Stages of filmmaking
  27. 27. 3. Production Look & feel Usability Calls to action TIP : if it ain’t on the page, it ain’t on the stage
  28. 28. 3. Production Development Implementation Content gathering TIP : already think about the next steps
  29. 29. Stages of filmmaking
  30. 30. 4. Post production Test drive + adjustments 2 = online
  31. 31. Stages of filmmaking
  32. 32. 5. Sales & Distribution
  33. 33. 5. Sales & Distribution
  34. 34. Stages of filmmaking
  35. 35. 6. Evaluation TIP : be critical
  36. 36. 6. Evaluation TIP : be critical Does it take a lot of time before visitors purchase? Do they easily find what they’re looking for? Should we focus on certain products? Which marketing aspect give me the best results?
  37. 37. Questions ? ? ?
  38. 38. <ul><li>Pieter Brat </li></ul><ul><li>Managing Director </li></ul><ul><li>WEBS Internet Solutions </li></ul><ul><li>T +32 3 620 26 70 </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter.com /pieterbrat </li></ul><ul><li>Linkedin.com /in/pieterbrat </li></ul>Thanks & let’s keep in touch!

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