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Cradle to Cradle® business case
Tuesday March 24th 2015
during the
Comeniusproject “sustainability” of
History
Key milestones in the history of Desso:
1993 Desso was acquired by DLW (Deutsche Linoleum Werke) and removed
from ...
Corporate strategy
Custom made wall carpet
Stedelijk Museum Amsterdam, the Netherlands
1. Operational excellence
2. Innova...
Desso Group
2012 figures - % of total sales
Business Overview
Carpets 90%
Business Carpets 65%
Hospitality, Marine & Aviat...
Desso focuses on superior floor design and Cradle to Cradle, in providing high quality carpet tiles and
broadloom.
Our com...
Hospitality
 Desso Hospitality has earned a global
reputation for supplying the world’s finest
hotels with luxury woven a...
Marine
 For over two decades, Desso has been enjoying a global reputation for our custom made floor coverings as
well as ...
Aviation
 Desso has more than 20 years of experience in creating aviation carpeting and looks back on a successful
histor...
Consumer carpets
Desso Consumer Carpets is represented by three
strong brands: DESSO, Parade and Bonaparte, all with
a ric...
Sports Systems
 Desso Sports Systems has more than 30 years
experience in the sports surface market,
supplying artificial...
Desso Group
Employees: 1000
Carpet tiles: 9.000.000 m2
• Tufted products 90%
• Fibre bonded products 10%
Broadloom: 2.500....
According to the Cradle to Cradle® principles, products are made from pure
components that are easy to disassemble, so tha...
Desso has been making a difference with eco-
efficiency for years. These are examples of what
we do in the area of eco-eff...
1. Positive footprint
2. Improve quality of life and environment
3. Re-utilize all materials used in the product.
Design c...
Strategic plans
Energy
 2020 100% durable energy
 Biomass
 Wind energy
 Solar energy
 Start in Waalwijk JV with Host/...
Solar panels
Prototype with paper yarn
Prototype with bamboo yarn
Prototype from jute
Technical cycle
OPTIMAL
OPTIMIZING
TOLERABLE
IDENTIFY THE BEST: ABC-X CATEGORIZATION
NOT ACCEPTABLE
NOT
CHARACTERIZED
PROGRESS OF QUALITY ...
Traditional carpet tile
Handmade carpet tile with Polyolefine backing
Desso Cradle to cradle carpet tile with Polyolefine backing
Optimal situation
Over 90% of Desso’s carpet tiles are
Cradle to Cradle® certified
Future objective
Future objective
Future objective
Refinity
Refinity
DESSO Refinity®
Take Back™
Cradle to Cradle® Roadmap to 2020
Positively defined = is
based on current used
raw materials and hazard
assessment (calcu...
Mckinsey report
Arsenal FC
Microsoft
 Report by the Ellen MacArthur Foundation
 McKinsey & Company worked on the case ex...
The Circular Economy
Arsenal FC
Closing the loop: C2C chalk in
carpet tile backing
True example of the Circular Economy
powered by C2C
 New circular econ...
Carpet Lease
 Carpet Lease is launched together with global financial solutions partner DLL.
 The solution enables you t...
Was it a good idea...?
Generates publicity
Generates publicity
Cradle to Cradle Café
Different sales advisors
Hilde Roothart
The artist Petra Blaisse
Royal visit
Crowning of the new King
Our vision
How to make the floor work for our health and wellbeing?
We want to be the world leader in making environmental...
The challenge of poor air quality
Aspiring to build the ‘Great Indoors’ can make a huge
difference to people’s health and ...
AIRMASTER®
Functionality
The open product structure ensures that dust is easily released during cleaning, to ensure maximum regeneration of the car...
What is Particulate Matter?
PM10 Inhalable particles, with an aerodynamic diameter of up to 10 μm (all smaller particles a...
DESSO AirMaster® is 8 times more effective in
capturing and retaining fine dust than hard flooring solutions (PM10)*
DESSO...
1 Particulate matter enters our respiratory (lung) system through the nose and throat
2-3 The larger particulate matter is...
Scientific research in the field of indoor air quality is done on this topic by a variety of
scientists and institutions.
...
 DESSO SoundMaster® offers an impact sound
insulation value (ΔLw) up to +15 dB above the
standard value*, thereby setting...
External and independent tests have been performed to determine the effect of the DESSO Light Reflection Master®.
The use ...
Design CenterTM
Arsenal FC
 Desso’s new Design CenterTM to be launched in
May 2014.
 Based at our HQ in Waalwijk, the Ne...
Luminous Carpets™
Luminous Carpets™
Technically :
Second half of 2014 – Desso carpet tile products will
contain on average more than 50% (positively
defined) ...
Desso, part of
Best result so far…....
A Tarkett Company
For more information, please contact us or visit our
website: www.desso.com
Thank you!
Join us on Facebook: www.facebook.c...
Desso ds pierson college  march 2015 (1)
Desso ds pierson college  march 2015 (1)
Desso ds pierson college  march 2015 (1)
Desso ds pierson college  march 2015 (1)
Desso ds pierson college  march 2015 (1)
Desso ds pierson college  march 2015 (1)
Desso ds pierson college  march 2015 (1)
Desso ds pierson college  march 2015 (1)
Desso ds pierson college  march 2015 (1)
Desso ds pierson college  march 2015 (1)
Desso ds pierson college  march 2015 (1)
Desso ds pierson college  march 2015 (1)
Desso ds pierson college  march 2015 (1)
Desso ds pierson college  march 2015 (1)
Desso ds pierson college  march 2015 (1)
Desso ds pierson college  march 2015 (1)
Desso ds pierson college  march 2015 (1)
Desso ds pierson college  march 2015 (1)
Desso ds pierson college  march 2015 (1)
Desso ds pierson college  march 2015 (1)
Desso ds pierson college  march 2015 (1)
Desso ds pierson college  march 2015 (1)
Desso ds pierson college  march 2015 (1)
Desso ds pierson college  march 2015 (1)
Desso ds pierson college  march 2015 (1)
Desso ds pierson college  march 2015 (1)
Desso ds pierson college  march 2015 (1)
Desso ds pierson college  march 2015 (1)
Desso ds pierson college  march 2015 (1)
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  1. 1. Cradle to Cradle® business case Tuesday March 24th 2015 during the Comeniusproject “sustainability” of
  2. 2. History Key milestones in the history of Desso: 1993 Desso was acquired by DLW (Deutsche Linoleum Werke) and removed from the Amsterdam stock exchange. 1998 DLW/Desso was taken over by Armstrong World Industries Inc. (NYSE:AWI). 2007 In April, Desso became independent again after the acquisition by NPM Capital, a Dutch investment company. 2010 Desso Group acquired the profitable activities of Enia Carpet NL Holding BV in February 2010. 2011 Since April 2011, Desso shares are held by Bencis Capital Partners (majority shareholder) and the current management board. 2014 In February 2014, Desso strengthens its US market position through an agreement with The Dixie Group. 2015 Desso becomes part of Tarkett Group
  3. 3. Corporate strategy Custom made wall carpet Stedelijk Museum Amsterdam, the Netherlands 1. Operational excellence 2. Innovation  Creativity  Functionality  Cradle to Cradle® 3. Expansion  Geographic expansion  Channel expansion 4. Communications
  4. 4. Desso Group 2012 figures - % of total sales Business Overview Carpets 90% Business Carpets 65% Hospitality, Marine & Aviation 12% Consumer Carpets 13% Sports Systems 10% 2012 figures (end December) - % of total sales
  5. 5. Desso focuses on superior floor design and Cradle to Cradle, in providing high quality carpet tiles and broadloom. Our commercial product offering, business carpets, represents more than half of total sales and can be found in offices, banks, retail units, public buildings, schools, universities and care centers. Carpet Tiles 94% Broadloom 6% Business Carpets 2012 figures (ytd October) - % of total sales
  6. 6. Hospitality  Desso Hospitality has earned a global reputation for supplying the world’s finest hotels with luxury woven and custom made carpet solutions for more than 75 years.  Whether 5 Star, mid-scale, or economy, we are committed to developing our customer relationships, working in close partnership with designers, owners, developers, and project managers.  Design, comfort and functionality are key elements for our products.  Desso can provide hospitality carpeting solutions to satisfy a wide range of budgets and applications, spanning from ballrooms to lobbies, and guest rooms to corridors Waldorf Astoria Berlin, Germany Custom made Axminster
  7. 7. Marine  For over two decades, Desso has been enjoying a global reputation for our custom made floor coverings as well as our stock selection, which we supply to cruise liners and ferry operators worldwide.  At Desso, we are committed to meeting its exact requirements in a direct and open manner, while we work continuously on innovative solutions.  Desso offers both woven and tufted wall-to-wall carpets and carpet tiles for cabins, providing a complete package for the floor covering of all areas of the vessel. Custom made Axminster
  8. 8. Aviation  Desso has more than 20 years of experience in creating aviation carpeting and looks back on a successful history of being a true partner to the leading airframe manufacturers and to numerous airlines throughout the world.  With our focus on quality, flexibility and expert carpet design we’ve grown to a top three position in the aviation market.  With a thorough knowledge of the market, we translate its values and inspiration into commercial and practical solutions with truly innovative designs. Wilton Aero 850
  9. 9. Consumer carpets Desso Consumer Carpets is represented by three strong brands: DESSO, Parade and Bonaparte, all with a rich history in designing and manufacturing high-end consumer carpets.  The DESSO collection is inspired by the latest trends in structures, materials and colours seen in interior design.  Parade is characterised by its rich and luxurious products which meet today’s need for warmth and comfort.  Bonaparte, with its colourful collection, represents an expressive lifestyle that varies from the trendy to the more romantic. For more information, please visit our websites: www.dessohome.nl www.paradefloorfashion.nl www.bonapartetapijt.nl
  10. 10. Sports Systems  Desso Sports Systems has more than 30 years experience in the sports surface market, supplying artificial grass and hybrid natural grass systems  The product portfolio also includes DESSO GrassMaster®, a sports field of 100% natural grass reinforced with Desso synthetic grass fibres.  Today, Desso Sports Systems is one of the world‘s largest manufacturers with over 50 million square metres of installed sport pitches for football, hockey, tennis, American football, rugby and multi-purpose use.Wembley Stadium London, UK DESSO GrassMaster®
  11. 11. Desso Group Employees: 1000 Carpet tiles: 9.000.000 m2 • Tufted products 90% • Fibre bonded products 10% Broadloom: 2.500.000 m2 Artificial grass: 1.800.000 m2 Woven carpets: 750.000 m2
  12. 12. According to the Cradle to Cradle® principles, products are made from pure components that are easy to disassemble, so that new products can be made from them (= up-cycling) in both the biosphere and the technosphere. Michael Braungart William McDonough What is Cradle to Cradle®?
  13. 13. Desso has been making a difference with eco- efficiency for years. These are examples of what we do in the area of eco-efficiency: Energy consumption 32% reduction in energy consumption per carpet tile produced from 1998-2013 in Waalwijk, the Netherlands. Recycling 100% recycling of pure textile manufacturing waste at Desso’s production plants. In 2013, 98% of all packaging materials were recycled Eco-efficiency DESSO AirMaster® 9502, 9504
  14. 14. 1. Positive footprint 2. Improve quality of life and environment 3. Re-utilize all materials used in the product. Design criteria: easy disassembly 4. Use post-customer materials as raw material in the product 5. All raw materials should be 100% safe for humans and environment 6. Use renewable energy in all stages of the cycle Eco-effectiveness It’s all about Eco-Effectiveness
  15. 15. Strategic plans Energy  2020 100% durable energy  Biomass  Wind energy  Solar energy  Start in Waalwijk JV with Host/ENECO Biodiversity  Increase biodiversity in industrial  environment.  First “green roof” done  Focus on certain species
  16. 16. Solar panels
  17. 17. Prototype with paper yarn
  18. 18. Prototype with bamboo yarn
  19. 19. Prototype from jute
  20. 20. Technical cycle
  21. 21. OPTIMAL OPTIMIZING TOLERABLE IDENTIFY THE BEST: ABC-X CATEGORIZATION NOT ACCEPTABLE NOT CHARACTERIZED PROGRESS OF QUALITY FROM CRADLE TO CRADLE WITH TIME Clients and suppliers are regarded as partners to reach quality. ECO- EFFECTIVENESS Create ‘Passive Positive List for existing products Analysis of all raw materials Use only positively defined materials Phase out non-acceptable raw materials No need to be perfect from day one!
  22. 22. Traditional carpet tile
  23. 23. Handmade carpet tile with Polyolefine backing
  24. 24. Desso Cradle to cradle carpet tile with Polyolefine backing
  25. 25. Optimal situation
  26. 26. Over 90% of Desso’s carpet tiles are Cradle to Cradle® certified
  27. 27. Future objective
  28. 28. Future objective
  29. 29. Future objective
  30. 30. Refinity
  31. 31. Refinity
  32. 32. DESSO Refinity®
  33. 33. Take Back™
  34. 34. Cradle to Cradle® Roadmap to 2020 Positively defined = is based on current used raw materials and hazard assessment (calculated by mass) C2C Products certification = based on sales volume in m2 (2012 figure is based on actual sales volume) All Cradle to Cradle® objectives as mentioned in the Roadmap are subject to commercial and technical viability. © July 2012 DESSO® Commercial carpet tiles
  35. 35. Mckinsey report Arsenal FC Microsoft  Report by the Ellen MacArthur Foundation  McKinsey & Company worked on the case examples and analytics  Launched at the World Economic Forum in Davos  The report claims that businesses can save up to $630 billion per year in the EU by moving to the circular economy  The report cites Desso as one of the pioneering companies that is leading the charge to the new world Download via: http://www.ellenmacarthurfoundation.org/
  36. 36. The Circular Economy Arsenal FC
  37. 37. Closing the loop: C2C chalk in carpet tile backing True example of the Circular Economy powered by C2C  New circular economy material stream of up to 20,000 tonnes of chalk from local water companies  Positively defined recycled content – material health is key!  Collaboration and innovation has made this development possible
  38. 38. Carpet Lease  Carpet Lease is launched together with global financial solutions partner DLL.  The solution enables you to free up cash and contribute to the circular economy at the same time.  It also allows companies to concentrate on the core business and outsource the flooring to the experts. By leasing the carpet, you will: 1. Support the environment and the circular economic model 2. Gain financial flexibility 3. Contribute to employee health and wellbeing 4. Enjoy hassle-free flooring
  39. 39. Was it a good idea...?
  40. 40. Generates publicity
  41. 41. Generates publicity
  42. 42. Cradle to Cradle Café
  43. 43. Different sales advisors
  44. 44. Hilde Roothart
  45. 45. The artist Petra Blaisse
  46. 46. Royal visit
  47. 47. Crowning of the new King
  48. 48. Our vision How to make the floor work for our health and wellbeing? We want to be the world leader in making environmentally responsible flooring products. Today, most people spend 90% of their time indoors. We believe it is our responsibility to develop products that contribute to a healthier living and working space. At Desso, we say ‘The Floor is Yours’ to underline the fact that we maintain a relentless focus on our customers at all times.
  49. 49. The challenge of poor air quality Aspiring to build the ‘Great Indoors’ can make a huge difference to people’s health and wellbeing as well as work efficiency and creativity. One key issue is poor air quality. 1) WHO, 7 million premature deaths annually linked to air pollution, 25 March 2014, News Release. 2) Most EU city dwellers suffer bad air days’, Euractiv.com, 24 Sept, 2012. http://www.euractiv.com/sustainability/third -eu-city-dwellers-suffer-ba-news-514957 3) William J. Fisk and Arthur H. Rosenfeld of the Lawrence Berkeley National Laboratory in Berkeley in California, US.
  50. 50. AIRMASTER® Functionality
  51. 51. The open product structure ensures that dust is easily released during cleaning, to ensure maximum regeneration of the carpet’s filtering functionality. Very fine dust is captured and retained in the fine yarns of the DESSO AirFiltersTM. Coarser fine dust is captured in the thicker yarns of the DESSO DustCollectorsTM. The unique structure of DESSO AirMaster® prevents the dust from becoming airborne again. How does it work? Enlarged profile of DESSO AirMaster® Fine dust (< 2,5 μm) Fine dust (> 10 μm)
  52. 52. What is Particulate Matter? PM10 Inhalable particles, with an aerodynamic diameter of up to 10 μm (all smaller particles are included). Particles of this size cause health problems, because these are the particles that generally pass through the throat and enter the lungs. PM2.5 Fine particles with an aerodynamic diameter smaller than 2.5 μm. Particles of this size or smaller can have effects to the respiratory and cardiovascular system.
  53. 53. DESSO AirMaster® is 8 times more effective in capturing and retaining fine dust than hard flooring solutions (PM10)* DESSO AirMaster® is 4 times more effective in capturing and retaining fine dust than standard carpet solutions (PM10)** * Based on tests performed by GUI, with DESSO AirMaster® versus standard PVC hardfloor. ** Based on tests performed by GUI, with DESSO AirMaster® versus standard structured loop pile carpet.
  54. 54. 1 Particulate matter enters our respiratory (lung) system through the nose and throat 2-3 The larger particulate matter is eliminated through coughing, sneezing and swallowing 4 Smaller particulate matter can penetrate deep into the lungs. It can travel all the way to the alveoli, causing lung and heart problems and delivering harmful chemicals to the blood system. How particulate matter enters your body
  55. 55. Scientific research in the field of indoor air quality is done on this topic by a variety of scientists and institutions. The World Health Organization stated clear guidelines on fine dust concentrations in indoor air. Air quality is one of the areas in which the European Union has been most active. * Source: World Health Organization Air quality guidelines for particulate matter, global update 2005. Regulation is established
  56. 56.  DESSO SoundMaster® offers an impact sound insulation value (ΔLw) up to +15 dB above the standard value*, thereby setting a new industry standard in carpet performance. Carpet in general reduces the impact of sound by between 20 and 30 decibel.**  DESSO SoundMaster® achieves an improvement in sound absorption performance up to +0.15 (αw)*, equivalent to up to +100% improvement in comparison to standard carpet designs (αw value between 0.15 and 0.20).*** Expertly designed to create quiet spaces * Tests performed at SWA (Schall- und Wämemessstelle Aachen GmbH) – Institut fuer schalltechnische und wärmetechnische Prüfungen-Beratung-Planung **To compare: other flooring solutions (non-carpet) generally give a value between 5 and 10 dB. ***To compare: other flooring solutions (non-carpet) generally give a value between 0.05 and 0.10.
  57. 57. External and independent tests have been performed to determine the effect of the DESSO Light Reflection Master®. The use of DESSO Light Reflection Master® can increase the brightness of a room by up to 14%.* As a result lighting costs can be reduced by up to 10%*, while cutting down on the quantity of energy related CO2 emissions. European office buildings use 50% of their total electricity consumption for lighting. The effect of DESSO Light Reflection Master® * Data based on calculations made with DIALux software, based on closed cell office without furniture and without windows. The results depend on the size of the room, the height of the ceiling, the amount of light coming in from outside and the general nature of the surroundings.
  58. 58. Design CenterTM Arsenal FC  Desso’s new Design CenterTM to be launched in May 2014.  Based at our HQ in Waalwijk, the Netherlands.  The Design CenterTM is custom-built to further stimulate innovation and partnerships with our customers.  It will play a key role in the continued development of our innovation strategy.
  59. 59. Luminous Carpets™ Luminous Carpets™
  60. 60. Technically : Second half of 2014 – Desso carpet tile products will contain on average more than 50% (positively defined) recycled content in line with C2C principles ; Financially : Increased profitability of Desso in general and more specific for the Carpets division (Ebitda from 3% in 2006 to more than 10% in LE 2014) Proving that circularity works...
  61. 61. Desso, part of Best result so far….... A Tarkett Company
  62. 62. For more information, please contact us or visit our website: www.desso.com Thank you! Join us on Facebook: www.facebook.com/circlesofarchitects Follow us on Twitter: www.twitter.com/DessoGroup Watch our videos on YouTube: www.youtube.com/dessogroup www.linkedin.com/company/desso

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