Social media & mobile in travel distribution report 5 minute findings

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Social media & mobile in travel distribution report 5 minute findings

  1. 1. Social media & mobile in travel distribution report 2013 5 minute findings 03/10/2013 Eyefortravel.com/social-media-mobile-report 1
  2. 2. Mobile research in context • Desktop remains the primary means of researching all types of travel products… o 49% of all hotel research o 45% of all air travel research o 38% of all car rental research 03/10/2013 Eyefortravel.com/social-media-mobile-report 2
  3. 3. Mobile’s importance The number of travel executives considering it very important has almost doubled from 4% in 2011 to 7.9% in 2013. “We had not diverted much investment towards mobile up to now, but next year [2014] we will have to improve our platforms,” - Felipe Rey Forero, Digital Marketing Manager, North America, LATAM Airlines. 03/10/2013 Eyefortravel.com/social-media-mobile-report 3
  4. 4. Mobile booking 2011-13 Travel suppliers and intermediaries have seen a substantial increase in direct bookings on mobile over the past two years. 03/10/2013 Eyefortravel.com/social-media-mobile-report 4
  5. 5. Mobile investment
  6. 6. Social platforms - Intermediaries Social media adoption for intermediaries peaked in 2011.
  7. 7. Social platforms - suppliers Social media adoption has steadied, with only two platforms seeing increased adoption
  8. 8. Social media investment Nearly 50% of intermediaries and suppliers will increase social media investment in the next few months.
  9. 9. Social media demographics 25-34 year olds are the largest demographic in the largest social media platforms
  10. 10. For more information on this research and to download the free report extract visit: Eyefortravel.com/social-media-mobile- report

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