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  1. 1. Fashion photography Rhea Pierre
  2. 2. Where did fashion photography come from?• Fashion photography made its first appearance in French magazines such as La mode practique. In 1909, Conde Nast took over Vogue magazine and also contributed to the beginnings of fashion photography.
  3. 3. How do they make money?• When working in fashion photography you can make money by receiving commission on every photo you take. Fashion photographers also make money by working as a freelancer, by doing this you have control on the your own income. Another benefit is that the money goes straight into your pocket as you are your own boss.
  4. 4. What is the purpose?• The reason why fashion photography exists is for designers to show and eventually sell their garments.Our world revolves around advertising. So whenshooting a campaign, editorial or even a corporate headshot, a photographer has to be aware of why they were hired to shoot for a client. The aim is to make the client look good. So the clothes must look perfect. So that means everything in front of the lens all the way to the background must make sense and must have a purpose.
  5. 5. What makes a good fashion photographer?• ‘Without feeling, a photograph is nothing more than a piece of paper with an empty image on it. Someone who understands beauty and light will also understand people. If you can understand people, you will be able to bring out the soul of the person, which in turn will bring out the soul of the garment making it come alive’
  6. 6. Where are the photographs used?• In fashion photography a lot of the photos are used in magazines and on websites etc. Vogue , ASOS. This is so companies can sell their fashion products, by having a good photographer it could help a company to excel in the fashion industry. The photographs can effect the viewer as it can make them want to purchase the product of tell others about it.
  7. 7. Digital vs Film• Many advertising photographers have made a complete move to digital for many reasons. It is less expensive, turn around time is MUCH faster, the client can approve a proof right there on the spot at the shoot and also see how their product will look. Shooting digital in many ways is the same as shooting slide film .A photographer that has the ability to shoot digital well has an advantage over a film only shooter. Many, many clients are requesting digital now especially with the advent of the Internet and website advertising.
  8. 8. Questions and Answers with Stephen EastwoodQ. When did you start photography?A . In the business of it 9-10 years ago prior to that I was more hobbyist since was younger, say 11 or so on and off.Q. What type of photography is your favorite?A .Beauty, Beauty and generally more Beauty if that’s not available I like high end fashion, maxim styled glamour (higher end) and some shadowy art modeling work.Q. What interested you into fashion photography?A. I liked to draw but it took too long to create what I liked as a result, (realism) and was hard to make look good, photography gave me a somewhat easier way to create a realistic (sort of) interpretation of what I saw the way I envisioned