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Looking for a new way to attract and engage prospective customers? Today’s audiences bypass much of the hype of traditional advertising. Instead, they want relevant and useful content that they can act on right away. Are you offering them that?
Earn their business and loyalty by offering them a content-rich “free-mium”: an ebook (or two). You can use ebooks to showcase your expertise while building your brand’s credibility and market reach. An ebook is an excellent way to deliver content directly to your target audience. Not only will you build visibility, but you will also carve out a niche as an ‘author’-ity in your field.
A vital component of your overall marketing stategy, ebook marketing is about creating content that knows no bounds and can be recycled across all of your communication channels (online and offline).
-Top 3 myths about today’s book and ebook publishing
-Advice on how to write your ebook for the most impact
-Introduction to independent publishing (what to expect and how to get started
-Recommended resources and free checklists for taking the next
About the presenter:
Dalya Massachi is the award-winning author of the 2011 independently published book, “Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact.” This rich resource gives change agents the license to engage their readers with authority, clarity, and values. Dalya now serves as the project manager and editor for several other independently published books and ebooks. Check out her free newsletter and conference call series at: WritingToMakeADifference.com.