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Social Media Policy - Handnote

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In modo da rendere leggibile la presentazione fatta oggi alla Social Media Week anche senza di me ho preparato un handnote. Per scaricare la presentazione e quelle degli altri relatori: http://smw14.thefool.it

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Social Media Policy - Handnote

  1. 1. SOCIAL MEDIA POLICY C o s a fa r e , n o n fa r e e qualche consiglio
  2. 2. L’importanza delle policy I Social Media sono strumenti meravigliosi che possono migliorare la vita delle persone e le attività delle imprese Tuttavia sono “strumenti meravigliosi” quando va tutto bene: quando iniziano a sorgere problemi, la mancanza di regole e indicazioni chiare può portare a problemi giganteschi Le Social Media Policy sono strumenti che aiutano le persone e le imprese a evitare i problemi PIERO TAGLIAPIETRA Una Social Media Policy è Un documento per lavorare meglio Uno strumento per tutelare i dipendenti Una risorsa per proteggere l’impresa Una componente che riguarda vari aspetti dei Social Media
  3. 3. tipologie Esistono vari tipi di Policy e possiamo distinguere tra: Esterne: regolano l’uso delle proprietà all’interno delle quali possono avvenire interazioni con gli utenti Interne: riguardano vari aspetti relativi all’uso dei Social Media da parte dell’impresa All’interno possiamo altri due tipi di policy Alto livello: sono program-level e program-framework policy e riguardano in generale l’approccio ai Social Media da parte dell’azienda Basso livello: sono issue-specific e system-specific, riguardano quindi più l’uso degli strumenti e interessano quindi chi usa i Social Media a nome dell’impresa. PIERO TAGLIAPIETRA
  4. 4. Strumento giuridico Una policy è un documento legale: necessita quindi di contributi da parte di chi le norme le conosce. Un legale è fondamentale È prescrittiva e non interpretabile: bisogna capire cosa fare e non fare. Se c’è margine d’interpretazione o lasciamo libertà di scelta siamo davanti a linee guida PIERO TAGLIAPIETRA Quanto scritto è interpretabile e a discrezione dell’utente? Se la risposta è “sì” ci troviamo davanti a delle linee guida Se la risposta è “no”, non ci sono margini d’interpretazione e quanto scritto è mandatario l’oggetto che abbiamo davanti è una Policy
  5. 5. Cose da fare Spiega perché viene scritta e quali sono gli obiettivi Illustra il suo raggio d’azione e definisce le persone di riferimento Aiuta a capire pochi dubbi È importante Se spieghiamo perché stiamo creando questo documento le persone tenderanno a rispettarlo perché ne comprenderanno l’utilità Le persone devono essere certe di dove inizia e dove finisce la policy e chi contattare in caso di dubbio Una policy senza enforcement non è una policy: le sanzioni sono importanti per dare concretezza PIERO TAGLIAPIETRA Elenca le sanzioni per le violazioni e verifica che sia rispettata
  6. 6. Cose da fare Analizzare il contesto e i bisogni di chi lavora e dell’azienda Classificare gli utenti, i ruoli e i permessi su misura chi lavora cosa fare se Una policy è un documento creato ad hoc per le esigenze dell’azienda e quindi bisogna analizzare l’ambiente A seconda del tipo di attività le persone hanno esigenze diverse. Suddividere è importante Dato che gli incidenti capitano è importante analizzare quali potrebbero essere e come rispondere per arrivare preparati PIERO TAGLIAPIETRA Elencare gli eventi indesiderati, i rischi e indicare le contromisure
  7. 7. Cose da non fare Essendo un documento ritagliato sui bisogni non posso copiarla Non posso scriverla da solo dato che ha un impatto su tutta l’impresa AZIENDE UGUALI? COLLABORAZIONE PRENDIAMO QUELLE ONLINE Ogni impresa ha le sue esigenze: copiare la policy di un’altra realtà significa non proteggersi perché cambia tutto Quando un solo dipartimento scrive la policy è preambolo di danni o impossibilità di applicare Dato che ci sono molti siti di policy USA potrebbe esserci la tendenza: è un documento legale etra USA e IT cambiano molte cose PIERO TAGLIAPIETRA Dato che si tratta di un documento legale non posso riferirmi a leggi straniere
  8. 8. Cose da non fare Poiché deve essere leggibile non può essere un documento di 300 pagine Deve essere usato e quindi non può essere scritto in legalese ESSENZIALE COMPRENSIBILE CONCRETA Una policy che non viene letta è inutile: bisogna fare un documento che sia leggibile e consultabile rapidamente Se infarciamo il nostro documento di termini tecnici e incomprensibili le persone non rispetteranno la policy Quando analizzo e normo devo essere realistico e concreto per fare un trade off ottimale e rendere la policy reale PIERO TAGLIAPIETRA Poiché deve aiutarmi deve essere applicabile e realistica
  9. 9. consigli Quando scrivi una Social Media Policy • Confrontati con varie funzioni e fatti aiutare • Verifica di avere il supporto del management PIERO TAGLIAPIETRA Una Social Media Policy è un documento che impatta tutta l’impresa. Bisogna lavorare insieme alle varie funzioni per trovare il bilanciamento (trade off) ottimale
  10. 10. Check list La mia Social Media Policy Tiene conto delle necessità di chi lavora? Media con i bisogni dell’impresa? Ho fatto le verifiche con HR, Legal, Marketing e IT? È presente la motivazione della policy? Sono illustrati gli obiettivi del documento? Rende chiari ruoli e responsabilità? È fatta su misura? È prescrittiva? È aggiornata regolarmente? Non ha margini di fraintendimento? È realizzabile? È leggibile e comprensibile? Verifico che sia rispettata? Sono presenti delle sanzioni per chi non la rispetta? PIERO TAGLIAPIETRA ! Se avete risposto NO a qualche domanda non avete una Social Media Policy

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