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I superpoteri del Digital PR - Augure aPRtivo

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La presentazione fatta per l'aPRtivo di Augure sulle Digital PR

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I superpoteri del Digital PR - Augure aPRtivo

  1. 1. Augure - aPRitivo I superpoteri del Digital PR Piero Tagliapietra - The Fool Augure - aPRitivo
  2. 2. Augure - aPRitivo Piero pierotaglia Tagliapietra SM A&L SMM OSINT Marketing PM Sec ED GH KPI PO DS PR
  3. 3. Oggi parliamo di Digital PR analizzando i vari aspetti 8 L l5 7 s . 6f
  4. 4. Voglio fare le PR Photo by Jlhopgood - http://flic.kr/p/bcGYAz
  5. 5. Ecco un influencer! Photo by JD Hancock - http://flic.kr/p/6mGsHy
  6. 6. Osserva il mio prodotto! Photo by JD Hancock - http://flic.kr/p/bXgUyZ
  7. 7. Pubblica Pubblica Pubblica Pubblica Photo by Compulsive Collector - http://flic.kr/p/dxP3o6
  8. 8. Perché non pubblicano? Photo by JD Hancock - http://flic.kr/p/bX1Jqk
  9. 9. È complicato Photo by clement127 - http://flic.kr/p/mPdACp
  10. 10. Augure - aPRitivo Opzioni PAID MEDIA OWNED MEDIA EARNED MEDIA Digital PR Native ADV Promoted Content Guest Blogging
  11. 11. Augure - aPRitivo Opzioni PAID MEDIA OWNED MEDIA EARNED MEDIA Digital PR Native ADV Promoted Content Guest Blogging
  12. 12. Augure - aPRitivo Interlocutori PROAgenziaCliente Amatoriale
  13. 13. Il percorso Z ? W @@ 7 STRATEGIA OBIETTIVI SELEZIONE ESECUZIONE MISURAZIONE
  14. 14. Avere tu devi buon contenuto Photo by Ben (Falcifer) - http://flic.kr/p/9EKvQ4
  15. 15. KAIROS Photo by JD Hancock - http://flic.kr/p/cpy3jj
  16. 16. No, no e ancora no Photo by Ben Northern - http://flic.kr/p/neb8S
  17. 17. INFLUENCER Photo by mikequozl - http://flic.kr/p/8Pks9r
  18. 18. Chi sono? Photo by gritphilm - http://flic.kr/p/hh1r7W
  19. 19. Tanti e diversi Photo by JD Hancock - http://flic.kr/p/6kisDM
  20. 20. Augure - aPRitivo Photo by Grim's Garden - http://flic.kr/p/jZex6k Settore Tempi Geografia Luogo Media Audience Frequenza Credibilità Sentiment
  21. 21. Motivazioni differenti Photo by JD Hancock - http://flic.kr/p/cgm4mA
  22. 22. Verticali NARROWCASTERBROADCASTER Orizzontali Verticali Orizzontali
  23. 23. Attivatori Esperti HUB Celebrità Creatori Chatter Curatori Early Adopter Gate keeper Heavy User Opinion Leader Reporter Stake Holder Superfan Trend Setter
  24. 24. La tecnologia serve Photo by theduyn - http://flic.kr/p/8rbtFM
  25. 25. Il lancio del contenuto Photo by JD Hancock - http://flic.kr/p/cdtNzd
  26. 26. Relazioni vale anche (e soprattutto) per le PR
  27. 27. Se non hai superpoteri, Misura! Photo by shaun wong - http://flic.kr/p/6eHfcA
  28. 28. - + -+ Interest Potere Soddisfare InformareMonitorare Gestire
  29. 29. - + -+ Potere Sentiment Amici AvversariMolesti Alleati
  30. 30. Grazie per l’attenzione @pierotaglia www.pierotaglia.net The Fool - thefool.it p.tagliapietra@thefool.it

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