Content And Product Offerings Spanish Market

756 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
756
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Content And Product Offerings Spanish Market

  1. 1. Product offerings Spanish market and portals ……………………………………………………………………………………........................................................................................................................... 1 1
  2. 2. 01 market research 02 Mobile market and trends in Spain 03 Product offerings 04 What if ……………………………………………………………………………………........................................................................................................................... 2
  3. 3. Market Spain Products Metrics What if Offering Different services are used by different demographics ……………………………………………………………………………………........................................................................................................................... comScore - Jan 2009 3
  4. 4. Mobile content research - from the consumer angle Substantial growth still available if the service delivery can match expectations TNS 2008/2009 ……………………………………………………………………………………........................................................................................................................... 4
  5. 5. Market Spain Products Metrics What if Offering Investment evolution in the Spanish Market Evolution of mobile marketing by category (2007-2009) million of Euros Applications and internet mobile had the greatest growth Mobile Marketing Association research Spain 2009 ……………………………………………………………………………………........................................................................................................................... 5
  6. 6. Market Spain Products Metrics What if Offering by 2011 75% of the world population will have a mobile phone What do customers WANT? Engagement… x What do customers NEED? Easy access to information Useful and relevant apps ……………………………………………………………………………………........................................................................................................................... 6
  7. 7. What do I need to know when I travel to a different city or country? Growth in Local Mobile Content in Spain Idea: 70% - Restaurants1 Companies offering: X X X ……………………………………………………………………………………........................................................................................................................... 1:2008 /2009 in Spain Source: comScore Mobile 7
  8. 8. Many users in Spain love sport and they want to know everything about their idols [ insert client logo in this box ] What would you like to know about your Top 10 gaining idol? site categories in Spain by number of Spanish U.V (Age 15+) SPORTS2 ……………………………………………………………………………………........................................................................................................................... 2 Source: comScore Mobile – 8 2008/2009
  9. 9. Approaching a “what if” scenario Consistent traffic volume overtime But conversion rate/sales are decreasing Conversion rate down overtime Conversion/traffic V.S decreasing overtime Conversion/ U.V is decreasing Repeated visitors have stopped paying the subscription or Less U.V. are purchasing or Both • Monitor ads constantly • Interaction rates, check abandonments • Offer a free trial to U.V - attract new Proactive users and subscriptions • Change ad placement that are not performing • Offer discount with new packages for Reactive • Monitor ad display and page relevance existing customers - Cross-selling • Add or change players, info and images to keep it • Enhance user experience fresh - engagement • Measure repeat customer /transactions/revenue ……………………………………………………………………………………........................................................................................................................... 9

×