Big Data + Analytics + Cognitive Computing + New Business Models + HUMANS! = rumbling around the digital transformation phenomena that is impacting our jobs.

1. DIGITAL TRANSFORMATION =
((....Big Data... + cognitive computing......) + NEW
business models.. + Humans..)
Contribute of Big Data and Cognitive Computing to digital
transformation
Pietro Leo
Executive Architect
IBM Italy CTO for Big Data Analytics & Watson
Member of IBM Academy of Technology Core Management Team
@pieroleo www.linkedin.com/in/pieroleo

2. Leonardo
© 2014 IBM Corporation
Magritte
The Mega Trends
Manet Dal Monte

3. Leonardo
DIGITAL TRANSFORMATION
© 2014 IBM Corporation
Magritte
CLOUD ANALYTICS
=
(…..Big Data ......)
SOCIAL MOBILE
Manet Dal Monte

4. Meet the
World's Most
Connected Man
S ource: http://www.bloomberg .com/video/meet-the-world-s-most-connected-man-
Vs~LzkbkR7yhjza~7nji1g.html
Video 1

5. ….. but is just this
the future of Digital
Transformation?

6. DIGITAL
TRANSFORMATION =
((..Big Data... + ???...)

7. Big Data enables us to see with new eyes....
Salvador Dalì - Impresiones de África y Afgano invisible con aparición sobre la playa del rostro de García Lorca en forma de frutero con tres higos, 1938

8. Head / Hill
Muzzel / River
Collar / Bridge
Hair / Fruit / Dog Back
Fruit Bowl / Waterfall
Eye / Shell
Table / Beach
Nose-Mouth / Back Woman
...but you need your cognitive abilities to benefit from them
Salvador Dalì - Impresiones de África y Afgano invisible con aparición sobre la playa del rostro de García Lorca en forma de frutero con tres higos, 1938

9. Cognitive Computing can fuel digital
transformation
Perception:
understand the world as we do: it
interprets sensory input beyond
traditional data
Reasoning:
think through complex problems: it
deepens our analysis and inspires
creativity
Relating:
understand how we communicate,
and personalizes its interactions with
each of us
Learning:
learn from every interaction, scaling
our ability to build experience
9
Understands
Language
Generates
and
evaluates
hypotheses
Adapts
and learns
Dimensions we need

10. DIGITAL
TRANSFORMATION =
((..Big Data... + cognitive computing..)
Technological
Factors

11. ….. Let's
consider Jobs
perspective

12. O ncologist Chef C ustomerAgent BiologyResearcher

13. Oncologist Chef
5 years
medical knowledge is doubling every 5
years.
400.000+
deaths associated with preventable
harm to patients.just n US
81%
physicians spend <5 hours per month reading
medical journals
BiologyResearcher CustomerAgent
10-15 years
8.000
C hallenges
106
order of magnitude of the number of recipes listed
in the largest recipe repositories (e.g.
http://cookpad.com, 1.5M).
1023
is the potential research space size for
looking for ideas for new recipes by
combining available ingredients
new scientific research papers published every year 1.000.000+
for a promising pharmaceutical treatment to progress
from the initial research stage into practice
clinical trials are ongoing just at Mayo Clinic only
3-5% of patients are involved
270B
calls made annually to call center
costing $600B
10x
spent by loyal customers
over their lifetime
4.6%
market value gain from a single
point customer sat gain

14. Helps oncologists
make better, more
personalized
treatment decisions
by ranking treatment
plans based on
national guidelines,
published literature,
and expert insight
newOncologist
Video 2
Source: http://www.youtube.com/watch?v=8lGJ0h_jAp8
Video 3
Source: https://www.youtube.com/watch?v=xQvdR_iUDhI#t=47

15. Helps direct customer
self-service as well as
customer agents with
clients by personalized
responses to questions
and give users actionable
insight with supporting
evidence and confidence
to help create the
experiences customers
expect.
newCustomerAgent
http://www.youtube.com/watch?v=lPgp4A1vxls
Video 4

16. Enables researchers to
connect DOTS in large
research data sets: in
biosciences, uncover
new insights into
relationships between
genes, proteins,
pathways, phenotypes
and diseases
newResearcher
Accelerating drug discovery and development
through supporting:
•Target Identification and validation
•Compound Evaluation and Optimization
•Safety & Toxicology Predictive Analysis
•Drug Repurposing / Competitive Intelligence
Source: http://www.youtube.com/watch?v=qry_zGZFjOc Video 5

17. Stimulates creativity
by helping chefs to
combine ingredients,
styles and invent
recipes and produce
new dishes
newChef
Ingredients: potato, watercress,
scallion, ginger, black peppercorns,
vegetable oil, canola oil, oregano,
thyme, buttermilk, dark brown sugar,
mayonnaise
This Potato Salad dish is the
result of the combined efforts of
IBM Watson's Cognitive Cooking
program and Bon Appétit (chef)
readers.
Source: http://www.youtube.com/watch?v=mr-1JAnairs Video 6

18. DIGITAL
TRANSFORMATION =
((..Big Data... + cognitive computing..)
+ new business models..
+ ??????...)
Business
Factors

19. DIGITAL
TRANSFORMATION =
((..Big Data... + cognitive computing..)
+ new business models..
+ humans..)

20. Source:
http://www.ted.com/talks/sherry_turkle_alone_together
Sherry Turkle:
Connected, but alone?
These days phones in our pockets are changing
our minds and hearts offer us three gratifying
fantasies and NEW challenges and risks for us:
1) We can put our attention
where we want to be
2) We always be heard
3) We never left to be alone

21. Grazie!
Pietro Leo
Executive Architect
IBM Italy CTO for Big Data Analytics & Watson
Global Technology Progam Manager - IBM
Academy of Technology
@pieroleo www.linkedin.com/in/pieroleo