Constructive Controversies  in Media Literacy Pier Cesare Rivoltella, CREMIT, UCSC Bellaria, EUROMEDUC Final Congress, Oct...
Framework <ul><li>Protection and education </li></ul><ul><li>Media Literacy, a factor in self-regulation? </li></ul><ul><l...
Citizenship <ul><li>Digital Competence (EU Recommendation, December 18, 2006) </li></ul><ul><li>From ML as a choice to ML ...
Digital Competence <ul><li>Skills </li></ul><ul><li>Critical thinking </li></ul><ul><li>Creative acting </li></ul><ul><li>...
IST <ul><li>A wider meaning than “new media”, including: </li></ul><ul><ul><li>Internet and its applications (Social Softw...
Mediapolis <ul><li>A space of appearence </li></ul><ul><li>A part of the social and political arena </li></ul><ul><li>Conv...
ME: Mediapolis Education <ul><li>Space of experience for youngsters </li></ul><ul><li>Effective marketplace for industries...
Youngsters <ul><li>What they do with the media? </li></ul><ul><ul><li>Spend free-time </li></ul></ul><ul><ul><li>Foster so...
Industries <ul><li>The media as a chance: youngsters are a driver for the market </li></ul><ul><li>The media as a challeng...
Educators <ul><li>A gap with youngsters </li></ul><ul><li>Parents: concerned with risks </li></ul><ul><li>Schools: </li></...
Evaluation <ul><li>Evaluation, assessment </li></ul><ul><li>Quality, from “old” to “new” arena </li></ul><ul><li>Media com...
Thanks! [email_address] http://piercesare.blogspot.com http://www.cremit.it
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Constructive Controversies in Media Literacy

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Slides used in Bellaria, on 22 October 2009, for key-note speech of the Final Congress of Euromeduc Programme. The abstract of the speech is available at this URL: http://piercesare.blogspot.com/

Constructive Controversies in Media Literacy

  1. 1. Constructive Controversies in Media Literacy Pier Cesare Rivoltella, CREMIT, UCSC Bellaria, EUROMEDUC Final Congress, October 22, 2009
  2. 2. Framework <ul><li>Protection and education </li></ul><ul><li>Media Literacy, a factor in self-regulation? </li></ul><ul><li>What place for education; what place for the media industry? </li></ul><ul><li>Digital skills vs media skills </li></ul><ul><li>Process and outcomes : what and how to evaluate ? </li></ul>
  3. 3. Citizenship <ul><li>Digital Competence (EU Recommendation, December 18, 2006) </li></ul><ul><li>From ML as a choice to ML as a competence of citizenship </li></ul><ul><li>“ Media Literacy is a matter of inclusion and citizenship in today's information society. (…) Media literacy is today regarded as one of the key prerequisites for an active and full citizenship in order to prevent and diminish risks of exclusion from community life ” </li></ul><ul><li>(EU Recommendation, August 20, 2009) </li></ul>
  4. 4. Digital Competence <ul><li>Skills </li></ul><ul><li>Critical thinking </li></ul><ul><li>Creative acting </li></ul><ul><li>… about Information Society Technologies (IST) </li></ul>
  5. 5. IST <ul><li>A wider meaning than “new media”, including: </li></ul><ul><ul><li>Internet and its applications (Social Software, …) </li></ul></ul><ul><ul><li>Mobiles, MP3 readers, playgames consoles </li></ul></ul><ul><ul><li>Re-newed media: TV, radio, nexspapers </li></ul></ul>
  6. 6. Mediapolis <ul><li>A space of appearence </li></ul><ul><li>A part of the social and political arena </li></ul><ul><li>Convergence of discourse and action </li></ul><ul><li>[Silverstone, 2007] </li></ul>
  7. 7. ME: Mediapolis Education <ul><li>Space of experience for youngsters </li></ul><ul><li>Effective marketplace for industries </li></ul><ul><li>“ Classroom” for teachers and educators </li></ul>
  8. 8. Youngsters <ul><li>What they do with the media? </li></ul><ul><ul><li>Spend free-time </li></ul></ul><ul><ul><li>Foster social relations </li></ul></ul><ul><ul><li>Create and publish messages </li></ul></ul><ul><li>Two main aspects: </li></ul><ul><ul><li>They dress the media </li></ul></ul><ul><ul><li>They make the media </li></ul></ul><ul><li>From protection to responsibility development </li></ul>
  9. 9. Industries <ul><li>The media as a chance: youngsters are a driver for the market </li></ul><ul><li>The media as a challenge: quality of the contents, correctness of strategies </li></ul><ul><li>Need of a new alliance between industries and education: </li></ul><ul><ul><li>Self-regulation </li></ul></ul><ul><ul><li>Media educator in corporations </li></ul></ul><ul><ul><li>Media professionals in schools </li></ul></ul><ul><ul><li>New quality formats and services for youngsters </li></ul></ul>
  10. 10. Educators <ul><li>A gap with youngsters </li></ul><ul><li>Parents: concerned with risks </li></ul><ul><li>Schools: </li></ul><ul><ul><li>Curricula </li></ul></ul><ul><ul><li>Teachers' competencies </li></ul></ul>
  11. 11. Evaluation <ul><li>Evaluation, assessment </li></ul><ul><li>Quality, from “old” to “new” arena </li></ul><ul><li>Media competence measurement: method and tools of New Assessment </li></ul>
  12. 12. Thanks! [email_address] http://piercesare.blogspot.com http://www.cremit.it

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