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Screen Video:
Best Practices
Regardless of the tool
Matt Pierce
m.pierce@techsmith.com
@piercemr
The rise of video
The rise of video
PRE-VIDEO PRODUCTION
What to record?
corporate
∧
1
2
Remember these?
What’s the story(board)?
E
x
p
e
r
t
i
s
e
To Script or Not to Script…
Amount of Detail
No Script
Use Script
How loooooooonnnng?
{Key point
Extra
{{
{
Key point
Missing info
{
Key point
How it really looks
L
e
n
g
t
h
Attention span
The Keys to Good Audio
Noise pollution
Blah,
Blah,
Blah
I hate the sound of my
voice
One reason for boring
video• The reason a lot of people are bored in presentations, but also in video, is that slides
like...
Before You Record
Choose Based on the End
RECORDING & EDITING
What are you showing?
Better?
Editing
Don’t Text, Talk and Show
Music or not?
Voice
Music
Cursors
Click Here
Transitions
A
B
A
B
A
B
B-roll
A B A
Rule of Thirds
Questions & contact info
Matt Pierce
m.pierce@techsmith.com
@piercemr
www.linkedin.com/matthewrpierce
Screen Video: Best Practices Regardless of the Tool
Screen Video: Best Practices Regardless of the Tool
Screen Video: Best Practices Regardless of the Tool
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Screen Video: Best Practices Regardless of the Tool

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If you're looking to do screen recording and make screen video, this presentation presents some of the basics. The ideas that are part of this presentation are not all complete included on the slides. If you have questions, please don't hesitate to contact the author (@piercemr) with questions.

Key take aways are:
- Video is becoming more prevalent and is becoming a bigger part of technical communicators role.
- Ask key questions about your audience
- Tips for getting good audio
- Make sure your content is appropriate for video
- Make sure your video recording size is set up appropriately
- Eliminate unnecessary information
- Get your content, text, audio, and movement to match up in the video
- Use other effects appropriately to enhance the video

Screen Video: Best Practices Regardless of the Tool

  1. 1. Screen Video: Best Practices Regardless of the tool Matt Pierce m.pierce@techsmith.com @piercemr
  2. 2. The rise of video
  3. 3. The rise of video
  4. 4. PRE-VIDEO PRODUCTION
  5. 5. What to record? corporate ∧ 1 2
  6. 6. Remember these?
  7. 7. What’s the story(board)?
  8. 8. E x p e r t i s e To Script or Not to Script… Amount of Detail No Script Use Script
  9. 9. How loooooooonnnng? {Key point Extra {{ { Key point Missing info { Key point
  10. 10. How it really looks L e n g t h Attention span
  11. 11. The Keys to Good Audio
  12. 12. Noise pollution Blah, Blah, Blah
  13. 13. I hate the sound of my voice
  14. 14. One reason for boring video• The reason a lot of people are bored in presentations, but also in video, is that slides like this exist. You might think to yourself that there is a lot of information that needs to be conveyed and it’s important information so why not add it to a slide so nothing gets missed. Well, if you have a slide that looks like this you’re going to have a bad time. No seriously. No one wants to hear me read this slide and also look at it on the screen. • I’m putting another bullet point to give you the second idea for boring video, which is information that isn’t concise. Think about it for a second, if I can show and tell you what you need, do you really need this text. This is probably not, nor should it be, a legal document that binds me to some strict obligations. You don’t want your video to be like the pharmaceutical ads where they get to the potential side effects and they have sped up the reading. Although if you want that effect, it’s pretty easy to do. • Isn’t this great. We should hang out more often. I’m really hoping you like my presentation. Don’t forget to fill out your evaluation forms at the end of the session. I’m not above petty bribery for good marks. Oh, and while we’re at it, you might as well follow me on twitter: @piercemr I’d love to have more dialogue and discuss in short phrases for better visuals and graphics. If you’ve gotten this far, wow. You should teach a speed reading course. Or you skipped all the middle stuff.
  15. 15. Before You Record
  16. 16. Choose Based on the End
  17. 17. RECORDING & EDITING
  18. 18. What are you showing?
  19. 19. Better?
  20. 20. Editing
  21. 21. Don’t Text, Talk and Show
  22. 22. Music or not? Voice Music
  23. 23. Cursors Click Here
  24. 24. Transitions A B A B A B
  25. 25. B-roll A B A
  26. 26. Rule of Thirds
  27. 27. Questions & contact info Matt Pierce m.pierce@techsmith.com @piercemr www.linkedin.com/matthewrpierce

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