Screen Video:
Best Practices
Regardless of the tool
Matt Pierce
m.pierce@techsmith.com
@piercemr
The rise of video
The rise of video
PRE-VIDEO PRODUCTION
What to record?
corporate
∧
1
2
Remember these?
What’s the story(board)?
E
x
p
e
r
t
i
s
e
To Script or Not to Script…
Amount of Detail
No Script
Use Script
How loooooooonnnng?
{Key point
Extra
{{
{
Key point
Missing info
{
Key point
How it really looks
L
e
n
g
t
h
Attention span
The Keys to Good Audio
Noise pollution
Blah,
Blah,
Blah
I hate the sound of my
voice
One reason for boring
video• The reason a lot of people are bored in presentations, but also in video, is that slides
like...
Before You Record
Choose Based on the End
RECORDING & EDITING
What are you showing?
Better?
Editing
Don’t Text, Talk and Show
Music or not?
Voice
Music
Cursors
Click Here
Transitions
A
B
A
B
A
B
B-roll
A B A
Rule of Thirds
Questions & contact info
Matt Pierce
m.pierce@techsmith.com
@piercemr
www.linkedin.com/matthewrpierce
Screen Video: Best Practices Regardless of the Tool
Screen Video: Best Practices Regardless of the Tool
Screen Video: Best Practices Regardless of the Tool
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Screen Video: Best Practices Regardless of the Tool

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If you're looking to do screen recording and make screen video, this presentation presents some of the basics. The ideas that are part of this presentation are not all complete included on the slides. If you have questions, please don't hesitate to contact the author (@piercemr) with questions.

Key take aways are:
- Video is becoming more prevalent and is becoming a bigger part of technical communicators role.
- Ask key questions about your audience
- Tips for getting good audio
- Make sure your content is appropriate for video
- Make sure your video recording size is set up appropriately
- Eliminate unnecessary information
- Get your content, text, audio, and movement to match up in the video
- Use other effects appropriately to enhance the video

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  • OOYALA released information for 2012 about the growth of video watching. They predict that by 2016 that 1.6 Billion will watch video online.
  • Video HighlightsIt would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2017. Every second, nearly a million minutes of video content will cross the network in 2017.Globally, consumer Internet video traffic will be 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012. This percentage does not include video exchanged through peer-to-peer (P2P) file sharing. The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P) will be in the range of 80 to 90 percent of global consumer traffic by 2017. http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-481360_ns827_Networking_Solutions_White_Paper.html
  • PresentationsReview feedbackHow-to’sTech SupportCapturing errors
  • Audience analysis is key? Who is going to watch this and what do they need to know. What context might they bring to the viewing?Where are they going to watch this? At work, on the train? At Home? Are they global? Is localizing going to be difficult or challenging? When? Is this a just-in-time video, or watching in advance of a task? Why? What is going to motivate them? Is it required? Is it because there is a greater need? How? At a computer with no speakers? A mobile device? Do they need a CD? How do you need to deliver the content?All of these can impact on the content and what you actually create and how you produce your video. It gets tough when you don’t necessarily know all of the answers, or it is different for many of them. At that point you have to decide what tradeoffs and decisions are you willing to make.
  • Explain why…
  • Why audio is important…How a good microphone helps… What should you get….
  • Matt record different sounds and play them back in class… Play audio of me – ask how much it different it sounds than me
  • When planning your video, remember what you think is funny may not be. Remember culture considerations…Humor is … subjective
  • Monitor shape/dimensions might determine what you choose to do
  • This is a video
  • Voice over musicUsually not great for instruction or information delivery.Can help keep things moving.
  • Screen Video: Best Practices Regardless of the Tool

    1. 1. Screen Video: Best Practices Regardless of the tool Matt Pierce m.pierce@techsmith.com @piercemr
    2. 2. The rise of video
    3. 3. The rise of video
    4. 4. PRE-VIDEO PRODUCTION
    5. 5. What to record? corporate ∧ 1 2
    6. 6. Remember these?
    7. 7. What’s the story(board)?
    8. 8. E x p e r t i s e To Script or Not to Script… Amount of Detail No Script Use Script
    9. 9. How loooooooonnnng? {Key point Extra {{ { Key point Missing info { Key point
    10. 10. How it really looks L e n g t h Attention span
    11. 11. The Keys to Good Audio
    12. 12. Noise pollution Blah, Blah, Blah
    13. 13. I hate the sound of my voice
    14. 14. One reason for boring video• The reason a lot of people are bored in presentations, but also in video, is that slides like this exist. You might think to yourself that there is a lot of information that needs to be conveyed and it’s important information so why not add it to a slide so nothing gets missed. Well, if you have a slide that looks like this you’re going to have a bad time. No seriously. No one wants to hear me read this slide and also look at it on the screen. • I’m putting another bullet point to give you the second idea for boring video, which is information that isn’t concise. Think about it for a second, if I can show and tell you what you need, do you really need this text. This is probably not, nor should it be, a legal document that binds me to some strict obligations. You don’t want your video to be like the pharmaceutical ads where they get to the potential side effects and they have sped up the reading. Although if you want that effect, it’s pretty easy to do. • Isn’t this great. We should hang out more often. I’m really hoping you like my presentation. Don’t forget to fill out your evaluation forms at the end of the session. I’m not above petty bribery for good marks. Oh, and while we’re at it, you might as well follow me on twitter: @piercemr I’d love to have more dialogue and discuss in short phrases for better visuals and graphics. If you’ve gotten this far, wow. You should teach a speed reading course. Or you skipped all the middle stuff.
    15. 15. Before You Record
    16. 16. Choose Based on the End
    17. 17. RECORDING & EDITING
    18. 18. What are you showing?
    19. 19. Better?
    20. 20. Editing
    21. 21. Don’t Text, Talk and Show
    22. 22. Music or not? Voice Music
    23. 23. Cursors Click Here
    24. 24. Transitions A B A B A B
    25. 25. B-roll A B A
    26. 26. Rule of Thirds
    27. 27. Questions & contact info Matt Pierce m.pierce@techsmith.com @piercemr www.linkedin.com/matthewrpierce

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