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Make Morocco
More than a song or movie
The Long Tail
Empower local entrepreneurship with
Hackathons - Industry Challenges
Ever pattern tells a story
What is the taxonomy - what is the ontology?
Ontology =
Refers to things that have a rich
and formal logic-based language
for specifying meaning of the terms
Taxonomy ...
It’s a unique
and hidden
wonder
4 Cultures at peace
The world doesn't know it
The art shows it
It’s an Interwoven history
IP Protection
• Execution is critical to support
the designation
• World trade bodies need to see
“ownership” to support
“...
Challenge individuals to
create new solutions to
old problems
Big Data - Visualize value
• Balance supply with demand
• Build awareness through
authenticity
• Educate on the values of ...
3 D Printing
• Patters and methods are
required for the new
technologies
• 3D printing needs supply - valid
supply
• It’s ...
Learning from Brands: The Rise,
the Fall and the Comeback
• Tea - Morocco missed the boat
• The rise and fall of the bubbl...
What do to…?
• Inspire a new generation to adapt
• Create data and tools that feed the world
• Create ontologies and taxon...
Seed ideas
• An open data set of images cataloged and indexed for use by
others.
• New phone camera applications that can ...
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Make morocco

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Make morocco

  1. 1. Make Morocco More than a song or movie
  2. 2. The Long Tail Empower local entrepreneurship with Hackathons - Industry Challenges
  3. 3. Ever pattern tells a story What is the taxonomy - what is the ontology?
  4. 4. Ontology = Refers to things that have a rich and formal logic-based language for specifying meaning of the terms Taxonomy = A taxonomy is a collection of controlled vocabulary terms organized into a hierarchical structure http://goo.gl/4p3lsi
  5. 5. It’s a unique and hidden wonder 4 Cultures at peace The world doesn't know it The art shows it It’s an Interwoven history
  6. 6. IP Protection • Execution is critical to support the designation • World trade bodies need to see “ownership” to support “authorship” • Technology can reclaim the authenticity • Technology can maintain validity • 2 examples on what to do!
  7. 7. Challenge individuals to create new solutions to old problems
  8. 8. Big Data - Visualize value • Balance supply with demand • Build awareness through authenticity • Educate on the values of unique craftsmanship “signatures” • Facilitate valid data sources to international resources e.g. Google • Be with the trends not behind them - Why was the YSL movie never mentioned while on tour? Movies Inspire travel
  9. 9. 3 D Printing • Patters and methods are required for the new technologies • 3D printing needs supply - valid supply • It’s already happening, to be a victim • It can be new and creative • It can be an application, format, or tool set
  10. 10. Learning from Brands: The Rise, the Fall and the Comeback • Tea - Morocco missed the boat • The rise and fall of the bubble tea story is one of the best case studies we ever heard in Singapore’s business history - http://goo.gl/EPXxF9 • Books and guides lack focus - • Maryam Montaque - Marrakesh by Design • Movies - YSL missed the cross branding http://goo.gl/p0Vyco
  11. 11. What do to…? • Inspire a new generation to adapt • Create data and tools that feed the world • Create ontologies and taxonomies to rationalize the local context for the world • capture value in applications • validate authenticity through a consorted effort • Be ahead of the next resurgence
  12. 12. Seed ideas • An open data set of images cataloged and indexed for use by others. • New phone camera applications that can photo verify authentic works • Big data projects that anticipate events that would effect product launches, branding and market demand. - See the top 100 movies that effected GDP - http://goo.gl/LrLIiI • 3D printing mastering files • Fraud detection and new methods of imbedding them in cultural craft works

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