Our target is a friendship group*
That matches the
That fits in with
That suits the
Which adapts to
Reaching across the range
Melissa & Amber
The perfect age.
College & Work
I want to show New money, friends
I still do some of the
I am ready to things M&A do, just
enter M&A’s not so often
14 17 18 24
YOU CAN NEVER HAVE ENOUGH GOLD.
The acquisition stage of a teenager’s life:
increasingly independent, spending
money and acquiring possessions.
Creating their own world
Gold memories, friendships, places and
May to June 2008
It is estimated that 34.2m impressions have been delivered
by Editorial Spotlight.
13.52m impressions against our target audience.
It is estimated that 7.31m impressions have been delivered
by Homepage Thumbnail to our target audience
3.58m impressions vs. target audience delivered via the
To date an estimated total of 28.02m female impacts aged
13 – 24 were delivered by Golddigga activity.
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