Skincare trends UK Oct_12

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edits from a round up of trends in the skincare market effecting the UK market

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Skincare trends UK Oct_12

  1. 1. October 2012Promotional trendsAffecting retail skincareRETAILSKINCARETRENDSPhoto source: Greencaroline.com
  2. 2. October 2012Summary of contents• Simple, clear product benefits that standup to being fact checked.• Seamless interaction. Both from my owndevice and with fixture• Multi-faceted shopper missions• Walgreens/Boots one pager
  3. 3. October 2012Women want brands to domore than one thing whilesimplifying the process oflooking good.Euromoniter September 2012
  4. 4. October 2012Ostentation is not a favouredbehavioural mode for manyconsumers who cannevertheless afford seriousquality in their lives. Future Foundation Oct 2012
  5. 5. October 2012Oct 2012 : The U.S. Food and Drug Administration warned both Avonand  LOreal about implied effects claims on skin care productshttp://www.fda.gov/ICECI/EnforcementActions/WarningLetters/2012/ucm323738.htmVia UGC shoppers have aheighten desire for ‘truth’
  6. 6. October 2012Certona.com/Moving forward with mobile.: Retail Touchpoints : 2012‘..All of the femaleparticipants in the study hada voucher app, such asGroupon or Living Socialinstalled on their phones,which they would check ontheir way to work..’Webcredible.co.uk/mCommerce-mobile-customer-experience-report-2012
  7. 7. October 2012“Cross-channel* is about integratingchannels so that, for the customer, it’sseamless. You can buy in one store; returnin another; use mobile - wherever you are,you can access the brand.”Monica Lucas, president and research director at Ebeltoft UK member Pragma* As opposed to Multi-channel from the early days of shoppers and smartphonesEbeltoff research analysed 144 retailers across 17 countries found the best examples of‘Cross-channel’ as Debenhams in the UK, Walmart in the US and electrical retailer Suningin China. Published August 2012
  8. 8. October 2012Research showsshoppers seeking brandsthat provide a seamlessexperience from store viamobile to onlineRe-launched in August 2012 M&S.com topped the resultsof the latest benchmark study. eChannel Retail Benchmark/eDigitalResearch/Oct 2012
  9. 9. October 2012Base: 1,000-5,000 onlinerespondents per country aged 16-64(Mexico 16-54), Sep 2011Shoppers becoming connoisseurs of a conciergeapproach to retail“I would be willing to pay full price, if I got additionalloyalty benefits”
  10. 10. October 2012http://www.blazerwhore.com/nicola-2012Auto-pilot shopper Leisure shopperHumane serviceLoyalty rewardVending & self serveSpeed, digital short cutsPersonalisedIndividuals withmultifaceted missions
  11. 11. October 2012ReputationKnowledgeable staffRewards programmeConveniencePrescription AppNew reward program‘..To become first choice for health and daily living..’ –Well Oct 2012The future for the new company could see;Physical stores with well trained staff backed byinnovative multi-screen digital offering thatenhances instore experiencedata

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