1.
Weldon W. Whitener, PhD
@pricesearcher
PRICESEARCHER.COM

2.
ABOUT ME
@Pricesearcher #ElevateBrighton

3.
@Pricesearcher
BACKGROUND
Pricesearcher is a
vertical search engine
Our mission is to provide
access to all the world's
prices in one place.
#ElevateBrighton

4.
@Pricesearcher
OUR MISSION IS TO INDEX ALL THE
WORLD’S PRICES
#ElevateBrighton

5.
@Pricesearcher
PROGRESS TO DATE
Gathered data on 1.3 billion products
Online in 12 countries
Gathered 91 Billion price points for our
products
On average we check the price of a product 3
times a day
We have gathered:
17,000,000 ISBNs
144,000,000 MPNs
73,000,000 SKUs
157,000,000 GTINs
#ElevateBrighton

6.
@Pricesearcher
WHAT FACTORS AFFECT A CUSTOMER’S
PURCHASING DECISION
#ElevateBrighton

7.
@Pricesearcher
WHAT FACTORS AFFECT A CUSTOMER’S
PURCHASING DECISION
#ElevateBrighton

8.
@Pricesearcher
WHAT FACTORS AFFECT A CUSTOMER’S
PURCHASING DECISION
#ElevateBrighton

9.
@Pricesearcher
WHAT FACTORS AFFECT A CUSTOMER’S
PURCHASING DECISION
#ElevateBrighton

10.
@Pricesearcher
WHAT FACTORS AFFECT A CUSTOMER’S
PURCHASING DECISION
#ElevateBrighton

11.
@Pricesearcher
HOW PRICING STRATEGIES DIFFER ACROSS
CHANNELSHIGH STREET STRATEGIES
#ElevateBrighton

12.
@Pricesearcher
E-COMMERCE STRATEGIES
HOW PRICING STRATEGIES DIFFER ACROSS
CHANNELS
#ElevateBrighton

13.
@Pricesearcher
PRICING FIRST STRATEGY ALIGNS TO CUSTOMERS
PURCHASING PATTERNS
I use price comparison sites when
searching online for items I want to buy
80%
Statement Response rate
I use search engines like Google/Bing to
compare prices on items I want to buy
65%
On average I look at three or more websites
before making a purchase online
79%
#ElevateBrighton

14.
@Pricesearcher
Which top five sites did people visit immediately before this site?
CUSTOMERS ARE CONTINUALLY LOOKING FOR A
BETTER DEAL
#ElevateBrighton

15.
@Pricesearcher
SO WHAT DO I DO WITH THIS
INFORMATION?
#ElevateBrighton

16.
@Pricesearcher
•
•
•
•
•
•
PRICE AWARE MARKETING (PAM) SHOULD BE KEY TO
YOUR STRATEGY
#ElevateBrighton

17.
USING PAM TO INCREASE CONVERSION AND
PROFIT

18.
USING PAM TO INCREASE CONVERSION AND
PROFIT

19.
USING PAM TO INCREASE CONVERSION AND
PROFIT

20.
USING PAM TO INCREASE CONVERSION AND
PROFIT

21.
@Pricesearcher
TOP
3
Data Insights
from 1.3Bn
e-commerce Products
#ElevateBrighton

22.
@Pricesearcher
PRICE CHANGE FREQUENCY
4.06Bn price
changes globally
Since September
2018, number of
price changes?
#ElevateBrighton

23.
@Pricesearcher
Country with most
price changes per
product?
PRICE CHANGE FREQUENCY
#ElevateBrighton

24.
@Pricesearcher
Country with most
price changes per
product?
PRICE CHANGE FREQUENCY
#ElevateBrighton

25.
@Pricesearcher
Average number of
price changes per
product?
3.30
3.31
2.28
3.02
PRICE CHANGE FREQUENCY
#ElevateBrighton

26.
@Pricesearcher
Data Source
Pricing Owner
6 months to make a difference
SO WHAT IS NEEDED TO SUCCESSFULLY
DEPLOY PAM?
#ElevateBrighton

27.
@Pricesearcher
THANK YOU
weldon@pricesearcher.com
#ElevateBrighton

28.
Pricesearcher
The UK’s most comprehensive source of price data