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Sam Silverwood-Cope - Why you should power your entire business with search

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Search connects you to your customer 3.5bn times a day, and is the number one gateway to your business online.

In the current economic climate, we’re realising that it’s more important now than it’s ever been to use this insight to fuel business decisions.

In fact, even Hedge Funds are turning to search to assess market buoyancy, brand asset valuations and lucrative investment opportunities.

Sam shows us how search has the power to inform strategy in every department across the wider business; from the SEO team, to Brand and Investment.

Published in: Marketing
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Sam Silverwood-Cope - Why you should power your entire business with search

  1. 1. What is elevate? Sam Silverwood-Cope pi-datametrics.com | @PiDatametrics | @scopey123 April 2019
  2. 2. 2pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton Search connects you to your customer 3.5bn times a day
  3. 3. 3pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton SEOs are sitting on a goldmine of intelligence...
  4. 4. 4pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton But we (Pi + you guys) need to package ‘SEO’ up right
  5. 5. 5pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton Content and SEO Teams
  6. 6. 6pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton Content and SEO Teams Let’s talk about “Search Intelligence” rather than SEO data...
  7. 7. 7pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton Content and SEO Teams Let’s talk about “Search Intelligence” rather than SEO data... Content and SEO Teams
  8. 8. 8pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton Content and SEO Teams Let’s talk about “Search Intelligence” rather than SEO data... Content and SEO Teams
  9. 9. 9pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton Content and SEO Teams Let’s talk about “Search Intelligence” rather than SEO data... Content and SEO Teams
  10. 10. 10pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton Search intelligence and brand marketing
  11. 11. 11pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton Brand Managers love brand indicators
  12. 12. 12pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton
  13. 13. 13pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton
  14. 14. 14pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton 2015 2016 2017 2018
  15. 15. 15pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton Rihanna wears Gucci to Coachella announced it will be going fur-free Oct 2017 2015 2016 2017 2018 Apr 2017
  16. 16. 16pi-datametrics.com | @PiDatametrics | @JonEarnshaw | #ElevateBrighton Search, stocks and shares
  17. 17. 17pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton Hedge Funds and M&A teams love a bit of data
  18. 18. 18pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton Total page views per day 2018 billion 5.0% Web scraping for investments 49.0% Human users 46.0% Other web bots Hedge Funds
  19. 19. 19pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton The whole landscape - organic equity… leaderboards
  20. 20. 20pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton 2 months Share of voice - Source: Pi Mi report Share of price - Source: Bloomberg Next step...comparing organic equity to share price
  21. 21. 21pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton I showed this chart to Leo Vegas...
  22. 22. 22pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton I showed this chart to Leo Vegas...
  23. 23. 23pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton M&A Online market share growth Newly depositing customer growth Revenue uplift from acquisition
  24. 24. 24pi-datametrics.com | @PiDatametrics | @JonEarnshaw | #ElevateBrighton Pricing + visibility
  25. 25. 25pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton business equity ⬤ brandanddistributor.com ⬤ marketplace.com ⬤ retailer32.com ⬤ retailer21.com ⬤ retailer3.com ⬤ retailer14.com ⬤ retailer8.com ⬤ retailer31.com ⬤ retailer5.com ⬤ retailer22.com
  26. 26. 26pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton
  27. 27. Get in touch E. W. T. © Pi Datametrics An Intelligent Positioning analytics solution Brighton | London | New York | Stockholm | Singapore | Bangkok | Hyderabad

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