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Search connects you to your customer 3.5bn times a day, and is the number one gateway to your business online.
In the current economic climate, we’re realising that it’s more important now than it’s ever been to use this insight to fuel business decisions.
In fact, even Hedge Funds are turning to search to assess market buoyancy, brand asset valuations and lucrative investment opportunities.
Sam shows us how search has the power to inform strategy in every department across the wider business; from the SEO team, to Brand and Investment.