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John Brasington | BrightonSEO September 2018 | Contextual optimisation: How to create value led content for your ecosystem

Pi Datametrics
Pi Datametrics
Pi DatametricsPi Datametrics

John takes us through the idea of 'Contextual optimisation'. As Google evolves, it’s no longer enough to optimise content on a page-by-page basis. Focussing on complementary and conflicting content, John shows us that an ecosystem approach to content creation is the only way to futureproof revenue and preserve value.

John Brasington | BrightonSEO September 2018 | Contextual optimisation: How to create value led content for your ecosystem

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Pi Datametrics
Contextual optimisation:
How to create value led
content for your ecosystem
https://www.slideshare.net/pidatametrics
2pi-datametrics.com
3pi-datametrics.com | @PiDatametrics | @PatchBrasington
Contents
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●
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4pi-datametrics.com | @PiDatametrics | @PatchBrasington
SERP ecosystem
5pi-datametrics.com | @PiDatametrics | @PatchBrasington
SEO begins inside
the mind of your customers
6pi-datametrics.com | @PiDatametrics | @PatchBrasington
Traditional approaches
alone are no longer working

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