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David Cox | Taylor Francis | Brighton SEO slides April 2017 | Needles and haystacks: The challenges of discoverability in academic publishing

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David Cox’s Brighton SEO takeaways:
- In the war for information, our job remains the same: to connect authors with readers
- Academic researchers want the most reliable content, from the best sources, as easily, quickly and cheaply as possible
- Google de-listing books publishers from their index was a wake-up call, and put SEO at the top of our agenda

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David Cox | Taylor Francis | Brighton SEO slides April 2017 | Needles and haystacks: The challenges of discoverability in academic publishing

  1. 1. DAVID COX TAYLOR & FRANCIS Director of Innovation
  2. 2. The challenges of discoverability in academic publishing
  3. 3. In the war for information, our job remains the same: to connect authors with readers
  4. 4. Researchers want the most reliable content, from the best sources, as easily, quickly and cheaply as possible
  5. 5. Google delisting books publishers from their index was a wake-up call and put SEO at the top of our agenda

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