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Read the full write up here: https://www.pi-datametrics.com/data-driven-strategies-customer-intent-trends/
Sophie Moule, Head of Marketing at Pi Datametrics, takes to the Figaro Digital stage to showcase the importance of customer intent and behaviour data in creating a commercially successful, business-wide strategy.
- Think of the customer needs first, and tech after
- Use search trends as customer research data
- Look at value not just volume
- Get organisational buy-in for your data, for aligned planning
- Integrate with other datasets for a truer view of customer intent