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PictureMenuSmartMenus.SmartBusiness.     Christopher Lyons      Founder / CEO      chris@picturemenu.com      www.picturem...
PROBLEM                      60% restaurants have                        no menu online                         50% guests...
PictureMenuPictureMenu will replace restaurant websites through our mobile optimized menus and smartphone application.
Cloud Driven Restaurant MenusRestaurant manages their mobile menu in real time. The updated menu is then viewed on our    ...
Freemium ModelServices                                  Free   $9 /month $20/monthMobile optimized website.Menu viewable o...
BOTTOM UP FORECAST   Assumption - 20,000 PictureMenu Users (Restaurants)   •15% of restaurants subscribe to $20/month prem...
$25,000,000$20,000,000$15,000,000$10,000,000 $5,000,000        $0              Jul   Sept   Nov   Jan   Mar   May   July  ...
Restaurants               GuestsVIRAL LOOP   More restaurants bring more guests to PictureMenu.             More guests br...
Dish Recommendation                                                  Apps                      POS Tablets        Paper Me...
MAJOR RESTAURANT &BRAND PARTNERSHIPS                          HOTEL                     RECOMMENDATIONS                   ...
Restaurant Technology Ticker Symbols        FIND A RESTAURANT        MAKE A RESERVATION             YELP:US               ...
$250,000Expenses                                    14%                              9%                              9%   ...
CTO      CCOCEO
PictureMenuSmartMenus.SmartBusiness.     Christopher Lyons      Founder / CEO      chris@picturemenu.com      www.picturem...
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PictureMenu Investor Deck

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PictureMenu, Inc Pitch Deck. Copyright 2012

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PictureMenu Investor Deck

  1. PictureMenuSmartMenus.SmartBusiness. Christopher Lyons Founder / CEO chris@picturemenu.com www.picturemenu.com angel.co/picturemenu 404-457-0129
  2. PROBLEM 60% restaurants have no menu online 50% guests visit restaurant websites from mobile95%RestaurantsNo mobile optimized 59% of guests viewwebsite menus online before selecting a restaurant
  3. PictureMenuPictureMenu will replace restaurant websites through our mobile optimized menus and smartphone application.
  4. Cloud Driven Restaurant MenusRestaurant manages their mobile menu in real time. The updated menu is then viewed on our PictureMenu mobile application and their PictureMenu website profile. www.picturemenu.com/restaurantname Restaurant Guests Guests
  5. Freemium ModelServices Free $9 /month $20/monthMobile optimized website.Menu viewable on iOS PictureMenuapplicationPictureMenu.com/restaurantnameMenu Dashboard / Analytics(edit menu, market trends,views per week, dish reviews,)Ad free menus XUnlimited menu edits XSocial Media/Yelp/OpenTable integration X XFeatured listing on menu search X XFacebook Fan Page App X X
  6. BOTTOM UP FORECAST Assumption - 20,000 PictureMenu Users (Restaurants) •15% of restaurants subscribe to $20/month premium model (Based on average adoption of freemium models). •Each restaurant’s upgrade is valued at $240/year •$720,000 in sales in the first year •10% of restaurants subscribe to $9/month premium model (Based on average adoption of freemium models) •Each restaurant’s upgrade is valued at $108/year •$216,000 in sales in the first year First Year Total Revenue: $936,000Financial Projections
  7. $25,000,000$20,000,000$15,000,000$10,000,000 $5,000,000 $0 Jul Sept Nov Jan Mar May July Sept Nov JanFinancial Projections 18 Month Forecast
  8. Restaurants GuestsVIRAL LOOP More restaurants bring more guests to PictureMenu. More guests bring more restaurants to PictureMenu.
  9. Dish Recommendation Apps POS Tablets Paper MenusCompetitive Landscape
  10. MAJOR RESTAURANT &BRAND PARTNERSHIPS HOTEL RECOMMENDATIONS FACEBOOK OPEN GRAPH PARTNERSHIP INTEGRATION OF MENU API INTO POPULAR NETWORKS FUTURE VISION
  11. Restaurant Technology Ticker Symbols FIND A RESTAURANT MAKE A RESERVATION YELP:US OPEN:US DISCOVER A MENU MENU:US
  12. $250,000Expenses 14% 9% 9% 55% 14% STAFF OFFICE LEGAL CONTINGENCY PROMOTIONCumulative Gross Burn
  13. CTO CCOCEO
  14. PictureMenuSmartMenus.SmartBusiness. Christopher Lyons Founder / CEO chris@picturemenu.com www.picturemenu.com angel.co/picturemenu 404-457-0129

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