Commander's intent


                                              Find the core            Don't bury the lead


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Made to Stick Details

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Key points from the book Made to Stick by Chip and Dan Heath

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  • can you please tell me How do the 2 steps for making ideas stick relate to the concept of "target audience"?
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Made to Stick Details

  1. 1. Commander's intent Find the core Don't bury the lead Prioritize Made to Stick: Why Some Ideas Survive Simple = core + compact and Others Die Chip Heath & Dan Heath Simple Sound bites that are profound 2007 Proverbs Visual (Palm Pilot wood block) Share the core Tap into existing schemas (pomelo) Create a high concept pitch ("Die Hard on a bus") Use a generative analogy (Disney's "cast members") Get attention: surprise Unexpected Hold attention: interest Help people understand and remember Concrete Help people coordinate Help people believe Authority SUCCESs External credibility checklist Anti-authority Credible Convincing details Accessible statistics Internal credibility "The Sinatra Test" (If I can make it here...) Testable credentials Make people care Use the power of association Emotional Appeal to self-interest (and not just base self-interest) Appeal to identity Get people to act Stories Stories as simulation (tell people how to act) Stories as inspiration (give people energy to act)

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