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12 reasons to hire a professional writer: tips for businesses


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A professional writer can help you create content that engages your audiences, builds your company's reputation, promotes your brand and attracts customers or clients.

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12 reasons to hire a professional writer: tips for businesses

  1. 1. 12 REASONS TO HIRE A PROFESSIONAL WRITER Tips for Businesses James Carberry Carberry Communications
  2. 2. A writer is as valuable to your business as your attorney or accountant Here are 12 reasons why…
  3. 3. Reason #1: A writer can help you prepare a plan to start and build your business
  4. 4. Reason #2: A writer can help you create content that engages informs entertains influences…
  5. 5. your audiences customers or clients shareholders or investors business partners fans and followers your best friend from school
  6. 6. Reason #3: A writer can help you write a proposal that draws investors sales copy that attracts customers case studies that market your products and more
  7. 7. Reason #4: Differentiate your business A writer can help you win customers by showing why your business stands out
  8. 8. Reason #5: You can hire a writer for whatever you need written BECAUSE
  9. 9. writers offer a multitude of services A small sample Article Mission Statement Blog Newsletter Book Op-Ed Brochure Presentation Manual White Paper
  10. 10. Reason #6: A writer has the skills to collaborate with you on any kind of project
  11. 11. Writer Skills: a sample Storytelling Listening Reasoning Organizing Questioning And more
  12. 12. Reason #7: A writer can save you time You have a business to run You don’t have TIME for writing
  13. 13. Reason #8: A writer can save you money EXAMPLE: a white paper You could write it but it may cost less to hire a writer
  14. 14. White paper cost Project Time 10 Hours Your annual salary equals $100/hour Cost if you write paper $1000 A writer charges $50/hour Cost if writer writes paper $500 Savings to your company $500
  15. 15. Of course This example doesn’t work if you earn less than the writer Then you should a. ask for a raise or b. become a writer
  16. 16. Reason #9: A writer can help you in a crisis
  17. 17. You’re giving a presentation to 200 people in 48 hours
  18. 18. You haven’t had TIME to work on it
  19. 19. You hire a writer to help you WRITE your presentation
  20. 20. Your presentation WOWS your audience
  21. 21. Reason #10: A writer can improve what you’ve written by putting more pop in your presentation more sizzle in your sales copy more bling in your blog
  22. 22. Reason #11: A writer can help you with damage control You bring in a writer to help you fix problems created from NOT hiring a writer in the first place
  23. 23. Your writer works with you to rewrite a proposal that failed to win over investors to redo a presentation that bored a business group to revise an article that a trade publication rejected
  24. 24. Reason #12: A writer can help in other ways SUCH AS: suggesting ideas for content repurposing content editing content writing bad jokes
  25. 25. So there you are 12 reasons why you should hire a writer 12 reasons why your competitors are hiring writers
  26. 26. So the question for you is not whether to hire a writer but how to beat your competitors in hiring the very best writing talent
  27. 27. FOR MORE ON HIRING WRITERS GO TO the web site of Carberry Communications -- James Carberry LinkedIn: Twitter: Facebook: Google+:
  28. 28. CREDITS Slide 3: Write a Plan Nik MacMillan via Unsplash Slide 12: Save You Time Sonja Langford via Unsplash Slide 13: Save You Money andibriet via Pixabay economical-1595992/ Slide 16: Crisis Marus Nazzarof via Shutterstock on-edge-cliff-427323622 Slide 18: You Haven’t Had Time Studiostoks via Shutterstock pop-art-man-surprise-illustration-682634923 Slide 19: Presentation Helloquence via Unsplash Slide 20: Audience Rawpixel via Shutterstock photo/audience-applaud-clapping-happiness- appreciation-training- 390442510?src=cXXpVOCpwmDvwlJoplcdwQ-1-2