Hello
Everything we know about transmedia is wrong
by Dan Hon
Hello
What do I know about transmedia?
Before,
I was at Six to Start,
Before,
I was at Six to Start; before that, Mind Candy,
Before,
I was at Six to Start; before that, Mind Candy, and
before that, I was a lawyer.
Itʼs okay.
I escaped.
So. Transmedia.
“ARRRRRR ,”        G

said the pirate.
“ARRRRRR ,”                G

said the pirate. (She meant Alternate Reality Game).
Stop.
Youʼre doing it wrong.
No more
of this shit:
Viewing source code
           “De-stegging”
               Waiting
          Codebreaking
        More codebreaking
     ...
“This is not a fucking game”
            Lazy calls to action
           Helping a teenage girl
     Helping an attractive...
Bad storytelling
is just bad storytelling.
Everything we know transmedia wrong by Dan Hon
Everything we know transmedia wrong by Dan Hon
Everything we know transmedia wrong by Dan Hon
Everything we know transmedia wrong by Dan Hon
Everything we know transmedia wrong by Dan Hon
Everything we know transmedia wrong by Dan Hon
Everything we know transmedia wrong by Dan Hon
Everything we know transmedia wrong by Dan Hon
Everything we know transmedia wrong by Dan Hon
Everything we know transmedia wrong by Dan Hon
Everything we know transmedia wrong by Dan Hon
Everything we know transmedia wrong by Dan Hon
Everything we know transmedia wrong by Dan Hon
Everything we know transmedia wrong by Dan Hon
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Everything we know transmedia wrong by Dan Hon

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Slides that supported Dan Hon's presentation at PICNIC '10 during the special "Everything We Know about Transmedia is Wrong"

www.picnicnetwork.org

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  • According to Nic and Paul I either started about 3 weeks ago, or 17 years ago. I’m pretty sure it’s 3 weeks, but those guys are apparently in charge of quite a few things. So I guess I’ll be taking my sabbatical now, ta.
  • So, this is me.

  • Re-imagined storytelling for Penguin and won awards
    Created a teen drama for Channel 4 Education called Smokescreen
    Worked with W+K on Misfits
    Royal Observatory
    Disney


  • They make a kids virtual world now
  • Did Perplex City, an ARG.

  • See? Lawyer. Also I got a skin job.
  • ... and it’s not contagious. I think. I thought I’d never have to fill timesheets in again. Oh well.

  • I was going to speak about this, but apparently had a few problems. I’ll have an informal chat about it during workshops.
  • ARG actually means “really geeky thing that was really cool at Cannes a while back and won 42 Entertainment lots of awards, but no one’s really sure what they’re good for.”|
  • A.I. Artificial Intelligence. 2001. One of the best ones. Met my wife through this.
  • 2012. Quite good at attracting crackpots.
  • Why So Serious? Because people who love Batman need more of a reason to love Batman.
  • Conspiracy for Good - Tim Kring / Company P / Nokia TEVA, because Tim Kring’s already ruined one hopeful TV series.
  • Heroes. Comic book, online, etc. Blogs, etc.
  • Ken Eklund and Jane McGonigal / World Without Oil. Yes, but? How many players? How much behaviour change? Lots of noise, but any real effect?
  • Jane McGonigal / Urgent EVOKE. Problem in third-world countries. I haven’t played it. I’m burnt out. Too much hard work. No hook.
  • The Lost Ring / McDonalds, AKQA. Not. Very. Good. What the fuck was it? Bad storytelling. Too complicated. Not enough players. What is it?
  • A.I. Artificial Intelligence. 2001. One of the best ones. Met my wife through this.


  • (This is a reprise of a talk I did a couple years ago at Channel 4. NO ONE LISTENED TO ME. FOOLS)

  • No gameification, play, fun, or whatever is going to make your bad story any better.
  • Everything we know transmedia wrong by Dan Hon

    1. 1. Hello Everything we know about transmedia is wrong by Dan Hon
    2. 2. Hello What do I know about transmedia?
    3. 3. Before, I was at Six to Start,
    4. 4. Before, I was at Six to Start; before that, Mind Candy,
    5. 5. Before, I was at Six to Start; before that, Mind Candy, and before that, I was a lawyer.
    6. 6. Itʼs okay. I escaped.
    7. 7. So. Transmedia.
    8. 8. “ARRRRRR ,” G said the pirate.
    9. 9. “ARRRRRR ,” G said the pirate. (She meant Alternate Reality Game).
    10. 10. Stop. Youʼre doing it wrong.
    11. 11. No more of this shit:
    12. 12. Viewing source code “De-stegging” Waiting Codebreaking More codebreaking Esoteric knowledge Viewing more source code Solving stupid puzzles Buying stock in UV torch companies More waiting Not telling me what to do
    13. 13. “This is not a fucking game” Lazy calls to action Helping a teenage girl Helping an attractive teenage girl Helping an attractive amnesiac teenage girl “The fucking order” Treasure hunts Millions of blog entries Jumping through fucking hoops Masturbatory platform excitement
    14. 14. Bad storytelling is just bad storytelling.

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