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Tumblr for the PI


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In this class, you will learn how you can use Tumblr to market your private investigation business.

Published in: Education, Technology, Design
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Tumblr for the PI

  1. 1. Tumblr for the PI Joe Seanor
  2. 2. Notice• This information is presented for EDUCATIONAL PURPOSES ONLY!• The information provided is not guaranteed in any way, shape or for, implied or said to provide you additional income.• All information is for your use only, and for you to work on to increase the income for your business.• There is no certification for this FREE course. Copyright 2010 PIM LLC 2
  3. 3. Housekeeping• All phones are muted during the call• There is a chat function where you can ask me questions that I will be answering during the call.• Everyone will get a copy of the slides.• If you would like a copy of the recording, the cost is $10 for shipping and handling of a DVD with the recording and slides. Copyright 2010 PIM LLC 3
  4. 4. To order a copy• Just go to•• And choose the video/audio recording that you would like.• Each will be burned to a DVD and mailed to you.• Recordings are playable on your PC.
  5. 5. Free Copy of Slides• You can download a free copy of just the slides from:•
  6. 6. Copyright• All material in this presentation is Copyright, 2010 by Joseph Seanor and PIM LLC.• Any reproduction in physical or electronic format is not allowed without the written permission of Joseph Seanor.• If you wish to use this information in a presentation of your own, or in other materials, please contact me at: Copyright 2010 PIM LLC 6
  7. 7. Joe Seanor• I currently hold the following certifications: • CISSP—Certified Information Systems Security Professional • NSA IAM—National Security Agency Information Assessment Methodology • CEH—Certified Ethical Hacker • CCNA—Cisco Certified Network Associate • CCDA—Cisco Certified Design Associate • MET—Master Email Tracer • Author of 17 books • 10 years Central Intelligence Agency • 14 years Private Investigator • 7 Years AOL Senior Investigator for Computer Crime Copyright 2010 PIM LLC 7
  8. 8. Coming up 14&15 Sept 2010 Checking a Spouses PC• I just finished up teaching a PI on how to do this.• I normally charge $600 for each PC, and this again is a basic check.• This is a basic check of a PC for signs of cheating.• The class will teach you how to do this for a Windows PC• The class will also have the reports I created• The class will also have the tools I used• And will have step-by-step check list for you to take with you.
  9. 9. Checking a Spouses PC• It will be taught 14&15 Sept 2010 from 9pm to 11pm.• This is a TWO night class, total of 4 hours of training• You will get a special tool that you can use to let me remotely help you for the first few.•
  10. 10. What is Tumblr?• Tumblr is considered a micro-blog, but somewhat bigger than Twitter.• Tumblr is also a very “clean” type of blog.• This means that there are not a lot of fancy graphics and add-ons like with MySpace.• Tumblr is also a very well organized type of blogging, collection system.
  11. 11. Why Tumblr?• Tumblr has an Alexa rank of 187• Squidoo has an Alexa rank of 264• Facebook has an Alexa rank of 2!• That’s why you should be looking at Tumblr as a way to increase traffic to your website.• And best of all it is FREE!
  12. 12. Why Tumblr?• You might have a blog already, which is fine.• But remember, to get higher rankings in Google, you need to have a lot of high ranking sites linking to your site.• The best of these sites are Web2.0 websites.• And since these Web2.0 sites are so well liked by Google, Google thinks “well, if this Tumblr blog links to this PI website, it must be important!”
  13. 13. Why Tumblr?• Post Text, Audio, Photos, Links, Quotes, Videos, Slideshows and more!• You can get a custom domain• Make things private or public• Easy tools that make adding bookmarks to your Tumblr site very easy.• Link with Twitter• Link with Facebook• Use Tumblr on mobile devices
  14. 14. Goal for Tumblr??• What is the goal for your account on Tumblr?• Do you want more visitors?• Do you want to be ranked high in the Search Engines?• Do you want more clients?• NOTE: there is a difference between visitors and clients• You must DECIDE on your Goal first before you setup your account on Tumblr.
  15. 15. Visitors vs. Clients• With Visitors, your focus should be on 3 things: 1) Get them to sign up for your mailing list 2) Buy something from you (see Mondays presentation) 3) Become your client• With Clients, you need to provide them a source of contact, SECURE, and additional services.
  16. 16. Keywords• Keywords are the way search engines work.• Keywords are: PI, Private Investigator, GPS, etc• FORGET GETTING THE TOP RANKINGS FOR THOSE!!• Besides those are worthless keywords, people using those are browsing. You want BUYERS. Copyright 2010 PIM LLC
  17. 17. Keywords/Tags• So, as I have said before, think like someone searching for your business• What would they type in to find your exact business?• Not PI, or Private Investigator, think more words• These are your keywords or Tags Copyright 2010 PIM LLC
  18. 18. Long Tail Keywords• Long tail keywords is where everything is at now, and what you need.• Consider the following list: 1) PI 2) Private Investigator 3) Private Investigator in GA 4) Divorce & Private Investigator in GA• Which do you think is someone looking to hire right now? Copyright 2010 PIM LLC
  19. 19. Keyword Research• Here is a GREAT FREE resource for keywords• oolExternal• Lets see what we can find!
  20. 20. Signing up for Tumblr• First, do you know your Keyword or Long tail keyword you are going after?• Good!• Open up a Gmail account with that keyword, or close to it.• Now go to:
  21. 21. Signing up for Tumblr
  22. 22. Signing up for Tumblr• Note: where is says URL• At least with Tumblr, unlike other sites, it says you can change this at any time!• So enter your Gmail email address• Enter your password• Enter your URL like this:• Long tail
  23. 23. Sign in
  24. 24. Tumblr outline• Tumblr has a few main pieces 1) Dashboard (where you do all your adding and work) 2) Tumblr site (what everyone sees) 3) Customize page (extra things you can work on)
  25. 25. Tumblr Dashboard
  26. 26. Tumblr Site
  27. 27. Tumblr Customize
  28. 28. Tumblr Power Bar
  29. 29. Tumblr and Text
  30. 30. Tumblr and Photos
  31. 31. Tumblr and Quotes
  32. 32. Tumblr and Link
  33. 33. Tumblr and Chat
  34. 34. Tumblr and Audio
  35. 35. Tumblr and Video
  36. 36. Tumblr and add a new blog!
  37. 37. Tumblr and Tracked Tags• Why not get even more done with your Tumblr site?• Click on the Tracked Tags, and under that is Search Tumblr.• I did a search on Private Investigator• And look what I got!
  38. 38. Tumblr and PI• So, uhhhhhh• That’s just ME and ONE other person on Tumblr tagged as Private Investigator!!• That BETTER not be the case tomorrow!!
  39. 39. Tumblr and Skype• With Tumblr you can have your Skype Status on your Tumblr blog.• Visitors can see your Skype Status and even call you from your Tumblr page!• Setting this up is very, very simple!• If you don’t have Skype, just sign up at:•
  40. 40. Tumblr and Skype• If you have Skype, GREAT!• Login to your Skype account and look for the “Use Skype” menu choice.• Next Find Share• Then your will be at the Get a Skype button• Just fill in the information for your account, and choose the type of button you would like.• Scroll down and choose “Show Web HTML”• Just select the code from the window.
  41. 41. Tumblr and Skype
  42. 42. Tumblr and Skype
  43. 43. Tumblr and Skype• Go back to your Dashboard• Look on the Right hand side and find Customize.• Choose Customize.
  44. 44. Tumblr and Skype
  45. 45. Tumblr and Skype• Now that you are on the Customize page• Click on Info• At the end of your description enter• <P>• <br>• Now paste in your Skype button code.• YOUR DONE!
  46. 46. Tumblr and Skype
  47. 47. Tumblr and Content• Okay, so you don’t want to be on Tumblr all the time like Twitter?• Now, would I really let you down like that???• Come on folks!• It’s me, Joe, your buddy!• I would NEVER let you down like that!
  48. 48. Tumblr and Content• BUUUTTTT!!!• Your going to promise that you will use this power for good and not evil!• Yahoo Pipes!•
  49. 49. Tumblr and Content• Setup a Yahoo account and then you can sign into Yahoo Pipes.• This is a system that lets you slice and dice up content from ANYWHERE on the web and make it your own!• Check out what I did!
  50. 50. Super Secret• The best part of Tumlbr is how quickly you can get a blog up and running!• The SECRET is to make sure that you set up ONE Tumblr account for each LONG TAIL KEYWORD!• Never mix them!
  51. 51. Gmail accounts?• Remember, Gmail will not let you setup more than 8 Gmail accounts per hour from your IP!• So, what do you????
  52. 52. How to be Anonymous!• YES!!!• I have released my software finally!!!• Surf Anonymously 2010 is out!• For this week only, it is $99 a copy.• You can purchase your copy at:•• One click and you change anonymous servers around the world!• The list of Anonymous servers is updated daily!• And we NEVER charge an upgrade price! Copyright 2010 PI Mall LLC 53
  53. 53. Mailing list!!• Do you have a mailing list?• Do you have a way for visitors to sign up to a mailing list?• You MUST have a mailing list!!!!• Use the following• Aweber at• $1 trial of the product for 30 days and it is great!
  54. 54. Aweber• It is very, very easy to create your mailing list sign-up• Aweber will walk you through the whole process.• And you can even create emails in advance of sending them out!• So, you can write a month, two months or more of automatic emails that will be sent out on a daily or every couple of days basis!!
  55. 55. Checklist For Tumblr• Research good LONG TAIL Keywords!• Create a Gmail account based on your longtail keywords.• Create a Tumblr account based on your longtail keywords.• Create your Facebook Profile (and add Joe as a friend!)• Create MySpace page• Create a Twitter account• Create a Skype account• Create a Widgetbox account
  56. 56. Consulting with Joe• I provide investigative and security consulting to investigators and others in the investigative field.• If you have a case or issues that you need help with, please feel free to contact me.• My rates to investigators ONLY are $50 per hour.• Other situations can be discussed. Copyright 2010 PI Mall LLC 57
  57. 57. Contact• If you need to contact me• Joe Seanor••• Phone: 404-202-1799 (9am to 9pm only please!)
  58. 58. Really, Most Importantly• Thank you all for attending!!