Analisi Sponsorizzazioni Eventi nautici sportivi

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Analisi Sponsorizzazioni Eventi nautici sportivi

  1. 1. ANALISI SPONSORSHIP EVENTI NAUTICI Damiano Cori per Sailbiz.it
  2. 2. MERCATO EVENTI NAUTICI EVENTI NAUTICI Eventi Eventi SAIL MOTOR Eventi Eventi EVENTI SAIL SAIL MOTORRACING CRUISING RACING Damiano Cori per Sailbiz.it 2
  3. 3. EVENTI SAILING EVENTI SAIL RACING EVENTI SAIL CRUISING • Perini Cup • BMW Sailing Cup • Rolex Fastnet Race • Rolex Sydney - Hobart • Rolex Middle Sea Race• Americas Cup • Caribbean Superyacht Regatta & Rendezvous • Coppa Europa Smeralda 888 • Dubois Cup• Isaf World Tour • Loro Piana Superyacht Regatta • Farr 40 Series • Mini Maxi Rolex World Championship• Match Racing Tour • Audi MedCup • Rolex Swan Cup • BMW Auckland Regatta• Volvo Ocean Race • Giraglia Rolex Cup • Oyster Regattas • Rolex Capri Sailing Week • International Rolex Regatta • Rolex Big Boat Series 3 Damiano Cori per Sailbiz.it
  4. 4. EVENTI MOTOREVENTI MOTOR RACING• H1 Unlimited• UIM Class 1 World Championship• UIM F1 H2O World Championship• Powerboat P1 Damiano Cori per Sailbiz.it 4
  5. 5. POSIZIONAMENTO SPONSORIZZAZIONI Responsabilità Partnership Relazioni Sponsorship Suppliership Sostegno Damiano Cori per Sailbiz.it 5
  6. 6. EVENTI SAIL RACING 24% Race Partners 41% Race Sponsor Race 35% Suppliers Damiano Cori per Sailbiz.it 6
  7. 7. EVENTI SAIL CRUISING 14% 24% Race Partners Race Sponsor Race 62% Suppliers Damiano Cori per Sailbiz.it 7
  8. 8. EVENTI MOTOR RACING 14% 17% Race Partners Race Sponsor Race 69% Suppliers Damiano Cori per Sailbiz.it 8
  9. 9. RACE PARTNER EVENTI SAIL RACING Americas Cup 4 3,5 1 3 2,5 2 1,5 1 0,5 ISAF World Volvo Ocean 0 1 Match Racing Race 4 Tour (WMRT) 2 ISAF World Tour Damiano Cori per Sailbiz.it 9
  10. 10. RACE SPONSOR EVENTI SAIL RACING Americas Cup 7 6 5 4 3 3 2 1 ISAF World Volvo Ocean 2 0 Match Racing Race Tour (WMRT) 7 ISAF World Tour Damiano Cori per Sailbiz.it 10
  11. 11. RACE SUPPLIER EVENTI SAIL RACING Americas Cup 5 5 4,5 4 3,5 3 2,5 2 1,5 1 ISAF World Volvo Ocean 0,5 4 0 3 Match Racing Race Tour (WMRT) 2 ISAF World Tour Damiano Cori per Sailbiz.it 11
  12. 12. RACE PARTNER EVENTI SAIL CRUISING Audi MedCup Sydney-Hobart 8 BMW Auckland Regatta 7 Rolex Swan Cup BMW Sailing Cup 6 5 Caribbean Superyacht Rolex Middle Sea Race 4 Regatta & Rendezvous 3 111 Coppa Europa Smeralda Rolex Fastnet Race 1 2 1 888 1 1 1 1 2 0Rolex Capri Sailing Week 1 2 Dubois Cup 1 3 1 1 Rolex Big Boat Series Farr 40 Series 2 8 5 Perini Navi Cup Giraglia Rolex Cup 7 International Rolex Oyster Regattas Mini Maxi Rolex World Regatta Loro Piana Superyacht Championship Regatta 12 Damiano Cori per Sailbiz.it
  13. 13. RACE SPONSOR EVENTI SAIL CRUISING Audi MedCup Sydney-Hobart 14 BMW Auckland Regatta Rolex Swan Cup 12 BMW Sailing Cup 10 8 Rolex Middle Sea Race 8 6 14 Caribbean Superyacht Regatta & Rendezvous 5 6 4 Coppa Europa Smeralda Rolex Fastnet Race 1 888 1 2 2 2 0Rolex Capri Sailing Week 4 10 Dubois Cup 3 4 Rolex Big Boat Series 12 Farr 40 Series 8 5 7 Perini Navi Cup Giraglia Rolex Cup Oyster Regattas 11 International Rolex Regatta Mini Maxi Rolex World Loro Piana Superyacht Championship Regatta Damiano Cori per Sailbiz.it 13
  14. 14. RACE SUPPLIER EVENTI SAIL CRUISING Audi MedCup Sydney-Hobart 7 BMW Auckland Regatta 6 Rolex Swan Cup BMW Sailing Cup 5 Caribbean Superyacht Rolex Middle Sea Race 4 Regatta & Rendezvous 3 2 1 Coppa Europa Smeralda Rolex Fastnet Race 2 888 1 1 0Rolex Capri Sailing Week 6 Dubois Cup Rolex Big Boat Series Farr 40 Series Perini Navi Cup Giraglia Rolex Cup 7 6 International Rolex Oyster Regattas Mini Maxi Rolex World Regatta Loro Piana Superyacht Championship Regatta 14 Damiano Cori per Sailbiz.it
  15. 15. RACE PARTNER EVENTI MOTOR RACING H1 Unlimited 3 2,5 2 1,5 1 0,5UIM F1 H2O World 3 Powerboat P1 0 Championship Superstock 3 UIM Class 1 World Championship 15 Damiano Cori per Sailbiz.it
  16. 16. RACE SPONSOR EVENTI MOTOR RACING H1 Unlimited 16 14 16 12 10 8 6 4 2UIM F1 H2O World Powerboat P1 2 0 3 Championship Superstock 3 UIM Class 1 World Championship 16 Damiano Cori per Sailbiz.it
  17. 17. RACE SUPPLIER EVENTI MOTOR RACING H1 Unlimited 3 2,5 2 1,5 1 0,5UIM F1 H2O World 3 Powerboat P1 0 Championship Superstock 2 UIM Class 1 World Championship 17 Damiano Cori per Sailbiz.it
  18. 18. TOTALE SPONSOR EVENT per SETTORE SPENDER Abbigliamento Utilities/ servizi Arredi pubblici Turismo AutomotiveTelecomunicazioni Distribuzione Elettronica di Luxury consumo Green Economy Enti Pubblici Food & Beverage Finanza Motor Racing Sail Cruising Sail Racing Damiano Cori per Sailbiz.it 18
  19. 19. ANALISI SPONSORSHIP EVENT per SETTORE SPENDER35 3030 2825 21 1920 1415 11 12 11 1010 5 3 5 5 1 0 Damiano Cori per Sailbiz.it 19
  20. 20. CONCLUSIONI EVENTI TYPE EVENT PARTNER SPONSOR SUPPLIER SAIL RACING 14,55% 8,57% 33,33%Tot. SAIL RACING 3,38% 5,06% 5,91% SAIL CRUISING 74,55% 74,29% 54,76%Tot. SAIL CRUISING 17,30% 43,88% 9,70% Motor Racing 10,91% 17,14% 11,90%Tot. Motor Racing 2,53% 10,13% 2,11% TOTALE NUMERI 55 140 42 Damiano Cori per Sailbiz.it 20
  21. 21. TOTALE SPONSOR RACING TEAM250 209200150 Motor Racing Sail Racing 63100 50 0 Damiano Cori per Sailbiz.it 21
  22. 22. SETTORE SPENDER SPONSORTEAM MOTOR RACING vs. TEAM SAILING RACING90 90807060 49504030 20 Motor Racing20 13 13 10 12 11 Sail Racing 6 74 410 1 3 2 41 5 1 22 13 5 30 Damiano Cori per Sailbiz.it 22
  23. 23. SPENDER SPONSOR TEAM MOTOR RAGING 6% 1% 10% Abbigliamento 1% Arredi 5% Autovehicle 2% Editoria e Telecomunicazioni 2% Elettronica23% 3% Enti Pubblici 2% Finanza 1% Food & Beverage Green Economy 1% Industria Luxury Services Turismo 43% Utilities/ servizi pubblici Damiano Cori per Sailbiz.it 23
  24. 24. SPENDER SPONSOR TEAM SAILING RACING 8% 9% Abbigliamento 5% Arredi 3% Autovehicle21% 2% Editoria e Telecomunicazioni Elettronica Enti Pubblici Finanza 19% Food & Beverage 5% Green Economy Industria Luxury 6% Services 17% 3% 2% Damiano Cori per Sailbiz.it 24

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