All Music , No Dogma Campaign analysis by Kavita Srinivasan
genesis of an idea mission convention disruption The power of the music played on the radio channel Radio listeners, speci...
genesis of an idea proposition Aesthetic appeal The big idea We play the most powerful music The music we play influences ...
the campaign All music, no dogma
the campaign All music, no dogma
the campaign All music, no dogma THE CHANNEL
the creative structure Visual aspect Written matter
Popular figures Plays with memory Colors matched with the figure in concern Engaging images Apt photographs (expressions t...
Indispensable anchorage the fonts (german, chinese,russian) The copy captures the brand essence
<ul><li>Very strong </li></ul><ul><li>Elements carefully chosen </li></ul><ul><li>Captures the politically opinioned and t...
It takes support of knowledge and memory The idea may fail to reach the young music savvy Very limited to the target market
mock market
In retrospect… Happy dent white Big  bazar Ariel
Agency ::  Lowe Communications S.A. CityFilothei Advertiser ::  Galaxy Radio Brand Name ::  Galaxy 92 FM Business Sector :...
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All Music, No Dogma

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All Music, No Dogma

  1. 1. All Music , No Dogma Campaign analysis by Kavita Srinivasan
  2. 2. genesis of an idea mission convention disruption The power of the music played on the radio channel Radio listeners, specifically the rock lovers Radio is just another music beating medium? Competitive channels, hence an attention grabbing idea required market
  3. 3. genesis of an idea proposition Aesthetic appeal The big idea We play the most powerful music The music we play influences more than anything else Strong, sophisticated , different All music, No Dogma proof
  4. 4. the campaign All music, no dogma
  5. 5. the campaign All music, no dogma
  6. 6. the campaign All music, no dogma THE CHANNEL
  7. 7. the creative structure Visual aspect Written matter
  8. 8. Popular figures Plays with memory Colors matched with the figure in concern Engaging images Apt photographs (expressions to be noticed) Dominates a magazine page with immense strength
  9. 9. Indispensable anchorage the fonts (german, chinese,russian) The copy captures the brand essence
  10. 10. <ul><li>Very strong </li></ul><ul><li>Elements carefully chosen </li></ul><ul><li>Captures the politically opinioned and the music savvy people </li></ul><ul><li>The placement of the written matter over the image </li></ul>execution
  11. 11. It takes support of knowledge and memory The idea may fail to reach the young music savvy Very limited to the target market
  12. 12. mock market
  13. 13. In retrospect… Happy dent white Big bazar Ariel
  14. 14. Agency :: Lowe Communications S.A. CityFilothei Advertiser :: Galaxy Radio Brand Name :: Galaxy 92 FM Business Sector :: TV/Radio Programs & Stations Language :: English Type :: Web Print /Magazine Creative Director :: Anna Maria Spiliotopoulou Art Director :: Gianna Polydouri Copywriter :: Nadia Santorinaiou credits Thank you!

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