The glory of tuna Team members Pichaipat (M) Hongsongkeat Lester Oehler Nicholas Saddleton Jing (Royal) Yin Advisor Lee Bu...
The glory of tuna Agenda <ul><li>Market Information about seafood, tuna, and warehousing </li></ul><ul><ul><li>Blue fin in...
The glory of tuna Market Information about seafood, tuna, and warehouse <ul><li>Blue fin in the U.S. </li></ul><ul><li>Sus...
Tuna in general TUNA <ul><li>The seafood industry </li></ul><ul><ul><li>Size  </li></ul></ul><ul><ul><li>Consumption </li>...
Blue fin in the U.S. “ Blue fin tuna (BFT) – Toro” <ul><li>Blue fin tuna situation </li></ul><ul><ul><li>World supply </li...
Northern blue fin tuna (Thunnus thynnus) fresh/chilled Imported NBFT into the U.S. (Kg) HTS-30235 Sourced from// http://co...
Northern blue fin tuna (Thunnus thynnus) frozen (Kg) HTS-30245 Imported NBFT into the U.S. Sourced from// http://comtrade....
Southern blue fin tunas (Thunnus maccoyii) fresh/chilled (Kg) HTS-30236 Imported SBFT into the U.S. Sourced from// http://...
Southern blue fin tunas (Thunnus maccoyii) frozen (Kg) HTS-30246 Imported SBFT into the U.S. Sourced from// http://comtrad...
Distributors How to select distributors <ul><li>Selection criterion </li></ul><ul><ul><li>Market reach </li></ul></ul><ul>...
Potential distributors Recommended Distributors
Potential markets & supply bases provided by True World The coverage of restaurants and True World’s DCs   More than 1,000...
Potential markets & supply bases provided by LA Fish The coverage of restaurants and LA Fish More than 1,000  700 > X > 60...
Potential markets & supply bases provided by IMP Fish The coverage of restaurants and IMP More than 1,000  700 > X > 600 3...
Potential markets & supply bases provided by Yama The coverage of restaurants and Yama More than 1,000  700 > X > 600 300 ...
Potential markets & supply bases provided by PAFCO The coverage of restaurants and Pacific American Seafood More than 1,00...
Marketing ideas and examples Desired distributor’s qualities <ul><li>Kona Kampachi </li></ul><ul><ul><li>Marketing model <...
Q & A
Upcoming SlideShare
Loading in …5
×

Pichaipat Hongsongkeat the possibility of selling and distributing the best part of blue fin tuna, known as toro, into the U.S. market

950 views

Published on

It is my exit project during the MIM program at PSU. My friends and I had to give some information as well as recommendations to a Japanese company about the possibility of selling and distributing the best part of blue fun tuna, known as toro, into the U.S. market. This presentation includes market research, competitive distributors, logistics, ect.

Published in: Business, Self Improvement
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
950
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Pichaipat Hongsongkeat the possibility of selling and distributing the best part of blue fin tuna, known as toro, into the U.S. market

  1. 1. The glory of tuna Team members Pichaipat (M) Hongsongkeat Lester Oehler Nicholas Saddleton Jing (Royal) Yin Advisor Lee Buddress PS: Ayut is Pichaipat’s previous name.
  2. 2. The glory of tuna Agenda <ul><li>Market Information about seafood, tuna, and warehousing </li></ul><ul><ul><li>Blue fin in the U.S. </li></ul></ul><ul><ul><li>Sushi restaurant proliferation </li></ul></ul><ul><ul><li>and sushi and sashimi consumption </li></ul></ul><ul><ul><li>Super freezer in the U.S. </li></ul></ul><ul><li>Distributors </li></ul><ul><ul><li>National / Regional / By mail </li></ul></ul><ul><li>Sashimi pricing, revenue potential & estimated profit margin </li></ul><ul><li>Recommendations </li></ul><ul><ul><li>Three possible strategies for market entry </li></ul></ul><ul><ul><li>Marketing ideas and examples </li></ul></ul><ul><li>Q&A </li></ul>
  3. 3. The glory of tuna Market Information about seafood, tuna, and warehouse <ul><li>Blue fin in the U.S. </li></ul><ul><li>Sushi restaurant proliferation and sushi and sashimi consumption </li></ul><ul><li>Super freezers in the U.S. </li></ul>
  4. 4. Tuna in general TUNA <ul><li>The seafood industry </li></ul><ul><ul><li>Size </li></ul></ul><ul><ul><li>Consumption </li></ul></ul><ul><ul><li>Concentrated (process and fishing) </li></ul></ul><ul><ul><li>Fragmented (Distribution) </li></ul></ul><ul><li>The Tuna Industry </li></ul><ul><ul><li>The disappearing frozen tuna </li></ul></ul><ul><ul><li>The stagnation of fresh tuna market </li></ul></ul><ul><ul><li>The shrinking canned tuna market </li></ul></ul><ul><ul><li>Concerns of FDA and customers </li></ul></ul>
  5. 5. Blue fin in the U.S. “ Blue fin tuna (BFT) – Toro” <ul><li>Blue fin tuna situation </li></ul><ul><ul><li>World supply </li></ul></ul><ul><ul><li>Regulation and quota </li></ul></ul><ul><ul><li>Volume of imported BFT </li></ul></ul><ul><ul><li>Prices </li></ul></ul>
  6. 6. Northern blue fin tuna (Thunnus thynnus) fresh/chilled Imported NBFT into the U.S. (Kg) HTS-30235 Sourced from// http://comtrade.un.org/db/ce/ceSearch.aspx?it=bluefin&rg=1&r=842&p=0&y=recent&px=H2
  7. 7. Northern blue fin tuna (Thunnus thynnus) frozen (Kg) HTS-30245 Imported NBFT into the U.S. Sourced from// http://comtrade.un.org/db/ce/ceSearch.aspx?it=bluefin&rg=1&r=842&p=0&y=recent&px=H2
  8. 8. Southern blue fin tunas (Thunnus maccoyii) fresh/chilled (Kg) HTS-30236 Imported SBFT into the U.S. Sourced from// http://comtrade.un.org/db/ce/ceSearch.aspx?it=bluefin&rg=1&r=842&p=0&y=recent&px=H2
  9. 9. Southern blue fin tunas (Thunnus maccoyii) frozen (Kg) HTS-30246 Imported SBFT into the U.S. Sourced from// http://comtrade.un.org/db/ce/ceSearch.aspx?it=bluefin&rg=1&r=842&p=0&y=recent&px=H2
  10. 10. Distributors How to select distributors <ul><li>Selection criterion </li></ul><ul><ul><li>Market reach </li></ul></ul><ul><ul><li>Market experience </li></ul></ul><ul><ul><li>Financial strengths </li></ul></ul><ul><ul><li>Facilities / Super freezers </li></ul></ul><ul><ul><li>Need for new suppliers </li></ul></ul><ul><ul><li>Motivation </li></ul></ul>
  11. 11. Potential distributors Recommended Distributors
  12. 12. Potential markets & supply bases provided by True World The coverage of restaurants and True World’s DCs More than 1,000 700 > X > 600 300 > X > 200 200 > X > 100 DCs
  13. 13. Potential markets & supply bases provided by LA Fish The coverage of restaurants and LA Fish More than 1,000 700 > X > 600 300 > X > 200 200 > X > 100 DCs
  14. 14. Potential markets & supply bases provided by IMP Fish The coverage of restaurants and IMP More than 1,000 700 > X > 600 300 > X > 200 200 > X > 100 DCs
  15. 15. Potential markets & supply bases provided by Yama The coverage of restaurants and Yama More than 1,000 700 > X > 600 300 > X > 200 200 > X > 100 DCs
  16. 16. Potential markets & supply bases provided by PAFCO The coverage of restaurants and Pacific American Seafood More than 1,000 700 > X > 600 300 > X > 200 200 > X > 100 DCs
  17. 17. Marketing ideas and examples Desired distributor’s qualities <ul><li>Kona Kampachi </li></ul><ul><ul><li>Marketing model </li></ul></ul><ul><ul><li>Vertical integration </li></ul></ul>
  18. 18. Q & A

×