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Finally Friday…
Finally Friday…   YEAH! FINALLY!                  ANY PLAN??
Finally Friday…   YEAH! FINALLY!                  ANY PLAN??                                     OOPS…                    ...
SO…
DON’T WORRY, I HAVE      A GREAT SOLUTION:SO…   “URBAN AGENDA”!
DON’T WORRY, I HAVE!      A GREAT SOLUTION:SO…   “URBAN AGENDA”!
WITH THIS MOBILEAPP YOU CAN:–SEARCH FOR THEEVENTS THATTAKE PLACE NEARYOU AND NOW !!
WITH THIS MOBILEAPP YOU CAN:–SEARCH FOR THEEVENTS THATTAKE PLACE NEARYOU AND NOW !!
WITH THIS MOBILEAPP YOU CAN:–SEARCH FOR THEEVENTS THATTAKE PLACE NEARYOU AND NOW !!
WITH THIS MOBILEAPP YOU CAN:–SEARCH FOR THEEVENTS THATTAKE PLACE NEARYOU AND NOW !!
ALSO WE CANPLAN THE NEXTWEEKEND!!WITH AN ADVANCEDSEARCH!!
ALSO WE CANPLAN THE NEXTWEEKEND!!WITH AN ADVANCEDSEARCH!!
OR, IF YOU WANT,LOOK FOR DETAILS,PRICE, SCHEDULES!!BUY TICKETS ANDSHARE THE EVENTS!!
OR, IF YOU WANT,LOOK FOR DETAILS,PRICE, SCHEDULES!!BUY TICKETS ANDSHARE THE EVENTS!!
OR,SEE WHAT YOURFRIENDS ARE DOING !,CHAT WITH THEM!,ARRANGE A MEETING!
OR,SEE WHAT YOURFRIENDS ARE DOING !,CHAT WITH THEM!,ARRANGE A MEETING!
EVEN YOU CANCONNECT WITH YOURFAVOURITE SOCIALNETWORKS !!!
EVEN YOU CANCONNECT WITH YOURFAVOURITE SOCIALNETWORKS !!! WOW !!
HEY!
LOOK AT THIS EVENT INMY PHONE!“JAZZ CONCERT RIGHTNOW IN WHITENOTECLUB”!
LOOK AT THIS EVENT INMY PHONE!“JAZZ CONCERT RIGHTNOW IN WHITENOTECLUB”!                        LET’S GO!                  ...
BUT,WHAT DO PEOPLETHINK ABOUTURBAN AGENDA ?
Stark team has conducted 17 interviews where theINTERVIEWS WITH                  prototype (http://prezi.com/ox6_eeprpl7x/...
INTERVIEWS WITH   We decided to go for the immediate response,POTENTIAL         adding features such as locating friends a...
STARK TEAM Alfonso Tienda Paula Salvador Pedro OlivaresRubén SalvadorVictor Benkovsky
Venture Lab 2012 | Technology Entrepreneurship | STARK Team | Urban Agenda lo-fi prototype
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Venture Lab 2012 | Technology Entrepreneurship | STARK Team | Urban Agenda lo-fi prototype

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Presentation on the lo-fi protoype of the "Urban Agenda" (App for Smartphone)

http://prezi.com/ox6_eeprpl7x/urban-agenda/

By "Stark" Team members: http://venture-lab.org/venture/teams/15603
Alfonso Tienda
Paula Salvador
Pedro Olivares Sánchez
Rubén Salvador
Victor Benkovsky

Published in: Education
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Venture Lab 2012 | Technology Entrepreneurship | STARK Team | Urban Agenda lo-fi prototype

  1. 1. Finally Friday…
  2. 2. Finally Friday… YEAH! FINALLY! ANY PLAN??
  3. 3. Finally Friday… YEAH! FINALLY! ANY PLAN?? OOPS… NO IDEA…
  4. 4. SO…
  5. 5. DON’T WORRY, I HAVE A GREAT SOLUTION:SO… “URBAN AGENDA”!
  6. 6. DON’T WORRY, I HAVE! A GREAT SOLUTION:SO… “URBAN AGENDA”!
  7. 7. WITH THIS MOBILEAPP YOU CAN:–SEARCH FOR THEEVENTS THATTAKE PLACE NEARYOU AND NOW !!
  8. 8. WITH THIS MOBILEAPP YOU CAN:–SEARCH FOR THEEVENTS THATTAKE PLACE NEARYOU AND NOW !!
  9. 9. WITH THIS MOBILEAPP YOU CAN:–SEARCH FOR THEEVENTS THATTAKE PLACE NEARYOU AND NOW !!
  10. 10. WITH THIS MOBILEAPP YOU CAN:–SEARCH FOR THEEVENTS THATTAKE PLACE NEARYOU AND NOW !!
  11. 11. ALSO WE CANPLAN THE NEXTWEEKEND!!WITH AN ADVANCEDSEARCH!!
  12. 12. ALSO WE CANPLAN THE NEXTWEEKEND!!WITH AN ADVANCEDSEARCH!!
  13. 13. OR, IF YOU WANT,LOOK FOR DETAILS,PRICE, SCHEDULES!!BUY TICKETS ANDSHARE THE EVENTS!!
  14. 14. OR, IF YOU WANT,LOOK FOR DETAILS,PRICE, SCHEDULES!!BUY TICKETS ANDSHARE THE EVENTS!!
  15. 15. OR,SEE WHAT YOURFRIENDS ARE DOING !,CHAT WITH THEM!,ARRANGE A MEETING!
  16. 16. OR,SEE WHAT YOURFRIENDS ARE DOING !,CHAT WITH THEM!,ARRANGE A MEETING!
  17. 17. EVEN YOU CANCONNECT WITH YOURFAVOURITE SOCIALNETWORKS !!!
  18. 18. EVEN YOU CANCONNECT WITH YOURFAVOURITE SOCIALNETWORKS !!! WOW !!
  19. 19. HEY!
  20. 20. LOOK AT THIS EVENT INMY PHONE!“JAZZ CONCERT RIGHTNOW IN WHITENOTECLUB”!
  21. 21. LOOK AT THIS EVENT INMY PHONE!“JAZZ CONCERT RIGHTNOW IN WHITENOTECLUB”! LET’S GO! A
  22. 22. BUT,WHAT DO PEOPLETHINK ABOUTURBAN AGENDA ?
  23. 23. Stark team has conducted 17 interviews where theINTERVIEWS WITH prototype (http://prezi.com/ox6_eeprpl7x/urban-POTENTIAL agenda/) was presented.CUSTOMERS We asked them (9 male and 8 female, ages from 23 to 65+, all them smartphone owners) about the main features of Urban Agenda: Twelve of them chose “Now & Here“ as their preferred feature, while 3 of them chose “Buying tickets”. The rest of the features werent appreciated and we decided to focus the product on the “Now & Here” and “tickets purchase” capabilities. "I plan better on Web“. (Raquel, 32 years old) The chat and planning tools were not significantly appreciated by the users and we decided to not implement them.
  24. 24. INTERVIEWS WITH We decided to go for the immediate response,POTENTIAL adding features such as locating friends andCUSTOMERS events using augmented reality and create instant purchase systems. "I will like to use augmented reality to find the event venue". (Roberto, 35 years old) As 20% of the potential customers would pay for the service we go for a “freemium” model. The premium users will have access to Augmented Reality capabilities as well as reduced prices on ticked purchase. Were in the process of continuous improvement of our business proposition... “A person with a new idea is a crank until the idea succeeds”. (Mark Twain)
  25. 25. STARK TEAM Alfonso Tienda Paula Salvador Pedro OlivaresRubén SalvadorVictor Benkovsky

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