Case study: Insegnalo

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Case study: Insegnalo

  1. 1. <ul>Case study: Insegnalo Giorgio Sironi (Nest Group) </ul>
  2. 2. Description <ul><li>Service: social environment for multimedia courses </li></ul><ul><ul><li>Guides for realizing video tutorials
  3. 3. Fruition of courses
  4. 4. Social network for users </li></ul></ul><ul><li>Users </li></ul><ul><ul><li>General public
  5. 5. Content creators </li></ul></ul><ul><li>Actors: private initiative </li></ul>
  6. 6. Description <ul><li>Didactive objective </li></ul><ul><ul><li>Aid content providers in the creation process
  7. 7. Connect in a social network the users of a course </li></ul></ul><ul><li>Business model </li></ul><ul><ul><li>Revenue from being the mediator of premium courses </li></ul></ul>
  8. 8. Homepage
  9. 9. Homepage <ul><li>Different steps of interaction </li></ul><ul><ul><li>Watching and sharing content
  10. 10. Creation of video tutorials
  11. 11. Designing of online courses </li></ul></ul><ul><li>Interactions increasing in amount of activity </li></ul><ul><ul><li>But starting from simple steps like joining the network </li></ul></ul>
  12. 12. Content creation guides
  13. 13. Content creation guides <ul><li>Oriented to content creators </li></ul><ul><ul><li>Support for different platforms and tools </li><ul><li>Moodle
  14. 14. Adobe
  15. 15. Screenr
  16. 16. Prezi
  17. 17. SCORM standard
  18. 18. Webinars </li></ul></ul></ul>
  19. 19. Social network
  20. 20. Social network <ul><li>Informal discovery of content
  21. 21. Standard tools </li></ul><ul><ul><li>Newsfeed </li><ul><li>Customization for each user </li></ul><li>Profile
  22. 22. Friendships </li><ul><li>Symmetric model </li></ul><li>Groups </li></ul></ul>
  23. 23. Example of tool: groups
  24. 24. Example of tool: groups <ul><li>Features </li></ul><ul><ul><li>Sortable newsfeed
  25. 25. Memberships
  26. 26. Organized discussions </li></ul></ul><ul><li>Requires network effects to be usable </li></ul>
  27. 27. Example of course
  28. 28. Example of course
  29. 29. Example of course <ul><li>Inclusion of web-based content </li></ul><ul><ul><li>YouTube
  30. 30. Prezi </li></ul></ul><ul><li>Standard navigation
  31. 31. Custom license (e.g. Creative Commons vs. commercial)
  32. 32. Tools dedicated to a single course </li></ul><ul><ul><li>Glossary
  33. 33. Forum
  34. 34. Wiki </li></ul></ul>
  35. 35. Strengths & weaknesses <ul><li>Support guides for content creators is a differentiator </li></ul><ul><ul><ul><li>How to use the platform
  36. 36. How to use production tools </li></ul></ul></ul><ul><li>Network effects (strength or weakness?) </li></ul><ul><ul><ul><li>Number of users should increase
  37. 37. Number of courses should increase </li></ul></ul></ul><ul><li>Private initiative, yet to be monetized </li></ul>
  38. 38. Conclusions & take-aways <ul><li>A single platform to connect supply and demand only works at a large scale
  39. 39. Social tools are becoming a commodity </li></ul><ul><ul><li>Timeline
  40. 40. Groups
  41. 41. Comment systems </li></ul></ul>

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