Private initiative whose goal is to build a platform to connect content creators with the general public. As a differentiatior, it provides guidance for the creation of courses with many different standards.
Insegnalo Case study Giorgio Sironi NEST projectAlta Scuola Politecnica 7th cycle
Description Social environment for multimedia courses Guides for realizing video tutorials Fruition of courses Social network for users Private initiative Target General public Content creators
Homepage Different steps of interaction Watching and sharing content Creation of video tutorials Designing of online courses Interactions increasing in amount of activity But starting from simple steps like joining the network
Example of course Inclusion of web-based content YouTube Prezi Standard navigation Custom license (e.g. Creative Commons vs. commercial) Tools dedicated to a single course Glossary Forum Wiki
Business model Fees from courses subscriptions Courses with commercial licenses Targeting the users vs. targeting the creators Network effects As the number of users increases As the number of courses increases Possibly advertising based
Conclusions Private initiative, yet to be monetized Take-aways A single platform to connect supply and demand, but only works at a large scale Social tools are becoming a commodity Support guides for content creators is a differentiator How to use the platform How to use production tools (e.g. video editing)