Are you an entrepreneur or a business owner? Do you need to design your logo or website, but have no idea how to communicate your needs to your designer? If you’ve ever struggled to get the design you wanted, you’re in the right place. The answer is in the brief: successful design always starts from an effective design brief.
And if you are a newly-minted freelance designer, you probably need to learn the art of talking to non-designers: if you often deal with clients who find it difficult to explain what they want, you will also find very useful advice here.
This article is part of a series of blog posts on the design process, aimed at helping both clients and designers. It provides a step-by-step explanation of how to build a great creative brief. With free interactive samples to download.