QUICK E-MAIL
MARKETING TIPS
         John Leschinski
           Leschinski Design
NEWSLETTERS
Content
Delivery
Design
Content
Delivery
Design
Subject Line
“FREE EMAIL ADVICE”
“Leschinski Design: Issue 5”
“Leschinski Design: Email Tips and Tricks”
“Viagra”
Readers as Friends
“Dear Subscriber”
“Morning William”
VALUE
Coupons   Resources   Exclusive
Always Include
•   Link to Unsubscribe
•   Contact Info
•   Social Media Links
•   Link to Forward to a friend
Content
Delivery
Design
CONSISTENCY
  Tuesday – Wednesday
      Before Lunch
SUBSCRIBERS
•   Easy sign up
•   Double Opt Out
•   Delete Bouncers
•   Online Version
Content
Delivery
Design
Tets

TEST
Simple is better
RESOURCES
Mail Chimp
Campaign Monitor
John Leschinski
@picard102
www.leschinskidesign.com
http://speakerrate.com/events/249-smarts-london
Quick E-Mail Marketing Tips
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Quick E-Mail Marketing Tips

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Overview of quick email campaigns.

Quick E-Mail Marketing Tips

  1. 1. QUICK E-MAIL MARKETING TIPS John Leschinski Leschinski Design
  2. 2. NEWSLETTERS
  3. 3. Content Delivery Design
  4. 4. Content Delivery Design
  5. 5. Subject Line “FREE EMAIL ADVICE” “Leschinski Design: Issue 5” “Leschinski Design: Email Tips and Tricks” “Viagra”
  6. 6. Readers as Friends “Dear Subscriber” “Morning William”
  7. 7. VALUE Coupons Resources Exclusive
  8. 8. Always Include • Link to Unsubscribe • Contact Info • Social Media Links • Link to Forward to a friend
  9. 9. Content Delivery Design
  10. 10. CONSISTENCY Tuesday – Wednesday Before Lunch
  11. 11. SUBSCRIBERS • Easy sign up • Double Opt Out • Delete Bouncers • Online Version
  12. 12. Content Delivery Design
  13. 13. Tets TEST
  14. 14. Simple is better
  15. 15. RESOURCES
  16. 16. Mail Chimp
  17. 17. Campaign Monitor
  18. 18. John Leschinski @picard102 www.leschinskidesign.com
  19. 19. http://speakerrate.com/events/249-smarts-london

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