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Pi Sponsorship Program (Lead Generation)


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Learn how the Procurement Insights Sponsorship Program generates tangible results for its sponsors.

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Pi Sponsorship Program (Lead Generation)

  1. 1. Procurement Insights Sponsorship Program Lead Generation
  2. 2. Procurement Insights Sponsorship Program <ul><li>General Overview </li></ul><ul><li>The Procurement Insights Blog reaches 300,000 syndicated subscribers each month worldwide. </li></ul><ul><li>Procurement Insights has been ranked as the top supply chain/procurement blog by the editors of the Blogged Rating Service. </li></ul><ul><li>70 per cent of the readership are supply chain professionals, while the remaining 30 per cent is equally divided between finance and IT. </li></ul><ul><li>Procurement Insights is available in an increasing number of languages including Chinese, Russian and Spanish. </li></ul>
  3. 3. Procurement Insights Sponsorship Program <ul><li>“ Jon’s writing in the area of procurement brings a depth to the profession that is difficult to find anywhere else.” </li></ul><ul><li>Cal Harrison, President </li></ul><ul><li>Beyond Referrals </li></ul>
  4. 4. Procurement Insights Sponsorship Program <ul><li>How Leads Are Generated </li></ul><ul><li>(Insightful Profile Articles and Q&A Polls) </li></ul><ul><li>As an adjunct to the sponsor profile articles, I engage a broader market through a variety of Q&A polls directing network members to the article as well as any corresponding links to presentations including the new On-Demand Webinar option. </li></ul><ul><li>This drives awareness beyond what I refer to as a passive &quot;post and hope&quot; approach because it stimulates interaction amongst interested parties centered on your company's value proposition. </li></ul><ul><li>The Q&A polls have generated significant activity in many instances receiving feedback from 30 or more individuals within a matter of hours.  Readership response to this type of engagement within the confines of traditional marketing/advertising programs are usually minimal or non-existent. </li></ul><ul><li>Procurement Insights generates activity because our insights resonate with our readers and the broader market as a whole. </li></ul>
  5. 5. Procurement Insights Sponsorship Program <ul><li>“ Jon and his Procurement Insights Blog offers a unique and unbiased differentiation than the other blogs in the procurement/sourcing/supply-chain market.  His writing style is unique and his ability to draw attention to multiple sources of information and reference materials for each piece he writes is second to none.  As a sponsor of his Blog, Jon as so far delivered on every promise he made, including an expert unbiased view into our business, with a unique perspective that actually helped us to modify our own sales pitch.  His knowledge of the industry and immediate understanding of my organization’s business model proves that he is a leader in his profession.  Based on this experience, I offer my full recommendation for Jon’s work as he is by far one of the best at delivering value for his services. ” </li></ul><ul><li>William Dorn, Vice President </li></ul><ul><li>Source One Inc. </li></ul>
  6. 6. Procurement Insights Sponsorship Program <ul><li>How Leads Are Generated </li></ul><ul><li>(Direct Introductions) </li></ul><ul><li>Facilitation of personal introductions to known contacts within your specific target market. </li></ul><ul><li>After 16 plus years in supply chain practice, combined with a strong readership base, keynote addresses at major conferences, and broad publication in traditional magazines such as Summit, Purchasing b2b and the Source to name only a few has enabled me to meet and interact with an extensive list of professionals. </li></ul><ul><li>Coming from a position of knowledge and a growing contact base, I will proactively connect you with the right decision-makers.  I do this as both a service and benefit to my readership base who consider me to be a reliable and objective “source.” </li></ul>
  7. 7. Procurement Insights Sponsorship Program <ul><li>“ Jon is one of the most knowledgeable individuals I know in the area of government procurement. His presentations are insightful, engaging and useful. They offer thoughts and principles you can use in the everyday structure of your duties. ” </li></ul><ul><li>Walter Schneider, Procurement Professional </li></ul><ul><li>State Of Ohio </li></ul><ul><li>Department of Administrative Services Procurement </li></ul>
  8. 8. Procurement Insights Sponsorship Program <ul><li>How Leads Are Generated </li></ul><ul><li>(Conference Representation) </li></ul><ul><li>Proactive reference activity through conference representation also generates opportunities for sponsors. </li></ul><ul><li>This includes actual strategic references as part of a seminar presentation itself, as well as being listed in the Resource Index on take away materials such as PowerPoint presentations. </li></ul><ul><li>Many of the presentations focus on unique elements of a supply chain practice.  For example, I was in Calgary and Edmonton, which is an obvious hotbed for energy sector companies.  In the presentations I referenced a number of sponsors emphasizing their proactive role in re-shaping that particular industry’s supply chain/procurement practice. </li></ul>
  9. 9. Procurement Insights Sponsorship Program <ul><li>“ Jon is a creative genius.  He is very good with words and can make a very complex process easy to understand.  He is a true asset to any company that is trying to use Web 2.0 to market their services.  He is very creative and innovative.  His knowledge of Web 2.0 is exceptional . . . Jon’s service levels are exceptional and I am impressed by his out of the box thinking abilities and deep knowledge of the procurement process . . . If someone needs an expert in the e-procurement area, Jon should be one of the individuals that should be on the top of the list. ” </li></ul><ul><li>Dr. Sunny Dronawat, President </li></ul><ul><li>Bellwether Corporation </li></ul>
  10. 10. Procurement Insights Sponsorship Program <ul><li>How Leads Are Generated </li></ul><ul><li>(Results Speak) </li></ul><ul><li>In one example our work with a sponsor generated tangible business opportunities through our facilitation service within a matter of a week or so after becoming a sponsor. </li></ul><ul><li>In an e-mail the sponsor informed me that they had landed a contract as a result of our efforts. </li></ul><ul><li>This of course is the epitome of the new social network mechanisms that will help to distinguish your message from those of your competitors. </li></ul>
  11. 11. Procurement Insights Sponsorship Program <ul><li>“ Jon has an exceptional understanding of the procurement needs of firms looking to be innovative leaders in the marketplace.  He realizes that the adaptability and flexibility required to drive innovation can be achieved by working in partnership with existing company resources.  An innovative facilitator with the creative ability to express complex changes in the market in solutions and terms that colleagues and clients can easily understand and apply to their own situations successfully.  An expert’s expert. ” </li></ul><ul><li>Mike Bowes, Marketing Manager </li></ul><ul><li>Associated Manufacturing Marketing Group (AMMG) </li></ul>
  12. 12. Procurement Insights Sponsorship Program <ul><li>How Leads Are Generated </li></ul><ul><li>(Summary) </li></ul><ul><li>To sum it up best, the Procurement Insights Sponsorship Program offers a unique combination of industry expertise, vendor/sponsor knowledge and an understanding of readership/audience proclivities that transitions our program from a passive bulletin board to a strategic exercise in which both direct and indirect engagement is a core foundation. </li></ul>
  13. 13. Procurement Insights Sponsorship Program <ul><li>“ As a new member of Jon Hansen’s Procurement Insights Sponsorship Program, I can say that I am very much impressed.  Specifically, Jon’s caliber of writing is at the highest level.  Jon obviously has a deep knowledge of procurement-related topics, but also possesses a mastery of all supply chain areas.  I was very impressed at his knowledge and experience around the complex world of the Service Parts Supply Chain.  Jon has the rare ability to creatively apply his vast knowledge and experiences and form a unique approach in his writings.  Jon writes in a manner that invites thought-provoking responses from his audience.  The executive team from my company is interested in exploring other areas (case studies, white papers, etc.) where we could possibly further leverage Jon’s effective writing talents.  I highly recommend Jon and his sponsorship program. ” </li></ul><ul><li>Mark Anderson, Vice President </li></ul><ul><li>Baxter Planning Systems </li></ul>
  14. 14. Procurement Insights Sponsorship Program <ul><li>Your Sponsorship Package </li></ul><ul><li>Two Profile articles intelligently and expertly written to emphasize your organization’s unique value to the market. </li></ul><ul><li>Multiple branded links (web site, presentations – PowerPoint, audio/video, and marketing materials) through which the Procurement Insights readership can access and quantify your value proposition. </li></ul><ul><li>Acknowledgement on conference material such as PowerPoints etc. </li></ul><ul><li>New premium services such as On-Demand Webinars.* </li></ul><ul><li>* Additional fees for premium services offered through third-party providers may apply. Please note that Procurement Insights does not receive financial consideration from premium service providers. </li></ul>
  15. 15. Procurement Insights Sponsorship Program <ul><li>“ It is always rewarding to talk with someone who brings insight and intelligence to the conversation; it is especially so when they can then record and comment on that conversation in a precise and highly informative fashion.  Jon clearly has those skills. ” </li></ul><ul><li>Tim Cummins, Founder </li></ul><ul><li>International Association for Contract and Commercial Management (IACCM) </li></ul>
  16. 16. Procurement Insights Sponsorship Program <ul><li>Your Sponsorship Fee </li></ul><ul><li>$250 annual fee that can be renewed on a yearly basis (applicable rate increases may apply at the time of renewal). </li></ul><ul><li>The annual fee does not include premium service fees* offered through third-party providers. </li></ul><ul><li>* Additional fees for premium services offered through third-party providers may apply. Please note that Procurement Insights does not receive financial consideration from premium service providers. </li></ul>
  17. 17. Procurement Insights Sponsorship Program <ul><li>“ You know I have to say that you are easily one of the best business writers that I have come across.  A good read indeed. ” </li></ul><ul><li>Greg Waite, President </li></ul><ul><li>Future Path </li></ul>
  18. 18. Procurement Insights Sponsorship Program <ul><li>Additional Premium Services* </li></ul><ul><li>White Paper Composition </li></ul><ul><li>PowerPoint Presentation Development </li></ul><ul><li>Vendor Competitive Analyses </li></ul><ul><li>* The above premium services are offered through Procurement Insights. Applicable Rate Schedules for services are provided at the time of inquiry. </li></ul>
  19. 19. Procurement Insights Sponsorship Program <ul><li>“ Jon provided a detailed assessment of a proposed business process in a matter of days. His perspective was insightful on a number of levels and I appreciated the depth of his experience and knowledge of best practices. ” </li></ul><ul><li>Gail Rubin, CPPO </li></ul><ul><li>Chief Procurement Officer </li></ul><ul><li>Multnomah County </li></ul>
  20. 20. Procurement Insights Sponsorship Program <ul><li>Activating Your Sponsorship </li></ul><ul><li>Send an e-mail to [email_address] indicating your interest in becoming a sponsor. </li></ul><ul><li>Within 24 hours of receiving your request, an electronic activation invoice will be forwarded to your e-mail address through PayPal (all major credit cards are accepted). You do not have be a member of PayPal, simply follow the on-line instructions to process your payment. </li></ul><ul><li>Once payment confirmation has been received you will be contacted within 24 hours to schedule a follow-up call to review the program including the outline for the first of two profile articles. </li></ul><ul><li>Beyond the initial conference call, your involvement will be minimal as Procurement Insights manages all aspects of the program. </li></ul>
  21. 21. Procurement Insights Sponsorship Program <ul><li>“ Jon Hansen has provided numerous hours mentoring me on Strategic Sourcing . . . I consider Jon as the &quot;Leading&quot; source for staying in the forefront of the procurement world. His expertise and ability to apply his unique and well thought out solutions to strategic procurement issues are unmatched. He employs state of the art delivery methods for his teaching efforts. In summation, I consider Jon Hansen as the consummate professional. ” </li></ul><ul><li>Billy Gilbert, Associate Category Manager </li></ul><ul><li>State Purchasing Division, Dept. of Administrative Services </li></ul><ul><li>State of Georgia </li></ul>
  22. 22. Procurement Insights Sponsorship Program <ul><li>Procurement Insights </li></ul><ul><li> </li></ul>