AGSB 24th Marketing Forum - Session Summary

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AGSB 24th Marketing Forum - Session Summary

  1. 1. “BRANDS”24thMarketing forum<br />September 2, 2011<br />Session Summary<br />
  2. 2. Captured Moments<br />This presentation is all about the photos taken during the Marketing Forum.<br />
  3. 3. The Speakers and the audience<br />Ness, I, and Juancho were seated at the back so that we’ll be able to have a good view and during the forum. The location was great because I was able to capture the presentation and people easily.<br />
  4. 4. Early Birds<br />Some of the Early Birds<br />
  5. 5. The Speakers and the audiences<br />The forum was about to start.<br />
  6. 6. Programme<br />
  7. 7. Thomson Reuters<br />Marla Alvarez<br />
  8. 8. Introduction: First Speaker<br />Prof. YolyIbarle introduced the first speaker of the forum.<br />
  9. 9. The First Speaker<br />Ms. Marla Alvarez of Thomson Reuters was the first to talk about their company.<br />
  10. 10. Some of the first speaker’s slidesMs. Alvarez discussed Thomson Reuters. Who they are, what they do, and Who they serve.<br />
  11. 11. She also talked about the Employee Global Footprint and the value chain of Thomson Reuters in Manila.<br />
  12. 12. A Long and Rich History<br />I found out that Thomson and Reuters merged on 2008. And both companies started way back 19th century.<br />
  13. 13. Brand Evolution<br />From Thomson and Reuters to the current Thomson Reuters logo.<br />
  14. 14. The inspiration<br />The speaker talked about how they come up with the new logo of Thomson Reuters.<br />
  15. 15. The New Logo<br />The speaker let the audiences guess the number dots found in the logo of Thomson Reuters.<br />
  16. 16. Knowledge to act<br />There are 108 dots of different orange contrast. <br />
  17. 17. The Logo and Configurations<br />
  18. 18. Vertical Configuration<br />Mostly used in Social Network pages and other websites<br />
  19. 19. Visual Branding Elements<br />As the speaker mentioned, a visually enticing and pure and clean logo can really help in marketing the company. The colours have different meanings.<br />
  20. 20. Brand ambassadors and Idea<br />
  21. 21. Attributes<br />
  22. 22. Pillars<br />
  23. 23. Bringing The Brand to Life<br />
  24. 24. McKinley Office Snapshots<br />
  25. 25. World’s Largest International News Agency<br />
  26. 26. Thomson Reuters and newsroom<br />
  27. 27. Drama and Action<br />Photos exhibited annually<br />
  28. 28. Question and Answer<br />
  29. 29. Appreciated<br />Ms. Marla was awarded the Certificate of Appreciation by the AGSB.<br />
  30. 30. Shakey’s<br />Mr. Vicente Gregorio<br />
  31. 31. Shakey’s History<br />The speaker was the Executive Vice President –CEO of International Family Food Services Inc, Mr. Vicente Gregorio who was also an alumnus of Ateneo Graduate School of Business.<br />He discussed the history of Shakey’s.<br />
  32. 32. Who Started What?<br />Sherwood “Shakey” Johnson and Ed Plummer established Shakey’s in Sacramento California in 1954.<br />
  33. 33. The Decline<br />
  34. 34. Going back to Basics<br />The speaker discussed about the Vision and mission of the company.<br />
  35. 35. Vision and Mission<br />
  36. 36. Core Values<br />
  37. 37. Focus <br />
  38. 38. New Brand Position: Fun, Family, Pizza<br />
  39. 39. Features<br />
  40. 40. Promotions<br />
  41. 41. Brand Initiatives<br />Shakey’s-On-Wheels and Live Radio<br />
  42. 42. Brand Initiatives<br />Volleyball League and Uniforms<br />
  43. 43. Operational Excellence<br />
  44. 44. Inverted Triangle approach<br />
  45. 45. Action<br />New products, services, surprise branch visits, and web presence are some of the things done by the management to provide excellent Operations and service.<br />
  46. 46. Another Key: People<br />
  47. 47. SEALS<br />
  48. 48. It worked!<br />
  49. 49. Growth<br />
  50. 50. Key to success<br />
  51. 51. Parting words<br />
  52. 52. Greatly Appreciated<br />
  53. 53. Photo Ops<br />
  54. 54. Closing Remarks<br />
  55. 55. Almost done<br />
  56. 56. Attendance Sheet<br />Friday MARKMA class of Vcoach Bong Ungria.<br />
  57. 57. Done<br />Prepared and Captured by: <br />Jeanne Quitoriano<br />Commentary and Audio Recorded by:<br />JuanchoPascual<br />

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