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This Guide aims to highlight the benefits of using and developing open educational resources (OERs) to the marketing community. OERs are an excellent source of downloadable educational materials. They are currently under-utilised in the teaching, learning and assessment strategies of many academic communities, despite being housed in easily accessible platforms including institutional repositories, and wider umbrella repositories including JORUM, Scribd,Slideshare. Their free and usually digitised nature makes them a particularly useful resource for the marketing community which is often faced with large student cohorts who are increasingly coping with an expensive higher educational offering.