8. “ The world is in the middle of an ongoing conversation . A marketer’s challenge and job is to enter that conversation and when you do join in, you had better be prepared to add value .” John D Hayes – CMO American Express
9. Today you will learn how to extend the conversation and leverage the power of web 2.0 and social media to educate, engage and track public perceptions on health related topics
10. Before you can add value and extend the conversation, there a few things you should know…
24. If all you are doing is printing brochures and maintaining a hard to find static website, you aren’t doing enough. You need to join the conversation online to extend how, where, and when you promote health and related topics