Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ignite SKcomms 10 박정호 social commerce 와 mobile commerce

1,353 views

Published on

  • Be the first to comment

  • Be the first to like this

Ignite SKcomms 10 박정호 social commerce 와 mobile commerce

  1. 1. 1 전략 비교 Vol. 40 목차 1. Social Commerce 2. Mobile Commerce 3. 전략 Social Commerce & Mobile Commerce
  2. 2. 2 Social Commerce 공동 구매 경매 ( Acution ) 동호회 관련 판매 Social Commerce
  3. 3. 3 Social Commerce GROUPON (Group + Coupon)
  4. 4. 4 Social Commerce 티켓 몬스터 ( 딜즈온 )
  5. 5. 5 Social Commerce GROUPON 회사가치 : 13억 5천만 $ 매 출 : $764,447,185
  6. 6. 6 Social Commerce 티켓몬스터 서비스 시작 : 5월 이후 매 출 : 100억이상
  7. 7. 7 Social Commerce
  8. 8. 8 Social Commerce
  9. 9. 9 Mobile Commerce Mobile Mobile AD Mobile Commerce
  10. 10. 10 Mobile Commerce Mobile Mobile AD ( Google 의 애드몬 인수 ) Mobile Commerce
  11. 11. 11 Mobile Commerce Mobile Mobile AD Mobile Commerce ( 티켓판매 , 모바일쇼핑몰 )
  12. 12. 12 Mobile Commerce M-Commerce Mobile ticketing Mobile vouchers, coupons and loyalty cards Content purchase Location-based service …. Mobile banking, Mobile stock
  13. 13. 13 Mobile Commerce M-Commerce Mobile ticketing ( 영화, 연극, 기차표 등.. ) Mobile vouchers, coupons and loyalty cards Content purchase Location-based service
  14. 14. 14 Mobile Commerce M-Commerce Mobile ticketing Mobile vouchers, coupons and loyalty cards Content purchase Location-based service
  15. 15. 15 Mobile Commerce M-Commerce Mobile ticketing Mobile vouchers, coupons and loyalty cards Content purchase ( 애플, 안드로이드.. ) Location-based service
  16. 16. 16 Mobile Commerce M-Commerce Mobile ticketing Mobile vouchers, coupons and loyalty cards Content purchase Location-based service
  17. 17. 17 Mobile Commerce M-Commerce - 성장의 한계 ( 국내 시장 규모 예측 ) - 경쟁 심화 ( 수익 하락 , 현재의 유선 쇼핑몰 )
  18. 18. 18 Mobile Commerce M-Commerce
  19. 19. 19 Mobile Commerce M-Commerce Mobile ticketing + Mobile vouchers, coupons and loyalty cards + Content purchase + Location-based service
  20. 20. 20 Mobile Commerce M-Commerce 오프라인 -> 모바일화

×