PhotoShelter Interview with Rachel Been, Creative Director, Billboard.com

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In this feature webinar, Rachel shares her insights into how one of music’s top web publications chooses its photography and hires photographers.

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PhotoShelter Interview with Rachel Been, Creative Director, Billboard.com

  1. 1. JUNE 2011How We HirePhotographersRachel BeenCreative Director, Billboard.com
  2. 2. MEET RACHEL BEEN• Creative Director, Billboard.com (2010 – Present)• Photo Editor, Stylelist.com, SlashFood & KitchenDaily.com (2008 – 2010)• Photo Editor, AOL Latino Music (2006 – 2008)• Studio Asst/Manager, Laura Doss Photography (2005-2006)• Graduated from UCLA (2006)• Photographer, Time Out New York (2004)• Studio Photographer, Smithsonian Institution (2003)
  3. 3. Photo by Joseph Llanes
  4. 4. HOW RACHEL FINDS PHOTOGRAPHERS• Work almost exclusively with Getty Images• License pap photos from Splash, WENN, PCN, INF• Look for photographers with speed, flexibility, on the spot creativity and a keen sense of post- production• Have to work well with potentially awkward or stoned musicians
  5. 5. oto by Misha Vladimirsky
  6. 6. HOW BILLBOARD.COM USES IMAGERY• Rachel initially shot most of Billboard.com imagery to illustrate value of strong photography• Now does about 40% of the work• 2-5 shoots/week, ranging from live to fashion to portraiture• Handful of go-to photographers• Don’t have to be a "music" photographer – often hire ones who have never shot live concerts or musician portraits previously
  7. 7. RACHEL’S THOUGHTS ON EMAIL MARKETING• Big images and nice typography• Don’t like artist reps pitching me on portfolio reviews/work• Want photographers to reach out themselves• Important to me to have a well branded experience – it makes me assume things about the inherent creativity of the photographer• Doesn’t like direct mail because she works in an online medium
  8. 8. WEBSITES THAT CATCH RACHEL’S EYE• No Flash• Mobile and iPad-friendly• Brownie points for using @font-face• Large images with simple navigational structures• Love photographer blogs• Do something creative to market yourself
  9. 9. kyledeanreinfordphotography.com
  10. 10. jasonnocito.com
  11. 11. cassbird.com
  12. 12. PORTFOLIO PREFERENCES• No attachments for portfolios• No PDFs• Make sure your website is mobile-friendly• Bring comps or a tangible reminder for in- person meetings
  13. 13. Photo by Mike McGregor
  14. 14. Photo by Misha Vladimirsky
  15. 15. Photo by Kyle Dean Reinford
  16. 16. Photo by Kyle Dean Reinford
  17. 17. NEXT BUYER WEBINARTuesday, November 15, 20114pm-5pm ETMichelle StarkMen’s HealthREGISTER NOW:photoshelter.com/about/webinar

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