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Introductionwww.ellenboughn.com/bio
Licensing ModelsRights Managed    • Usage limited by territory (local, regional, country)    • Type of use (editorial, adv...
Definition of Microstock• User agreement not a complex contract• No locked in time period beyond at the most six months• T...
Major DistributorsiStockphoto   • Owned by Getty Images   • Market leader by far   • Recently lowered commissions to lowes...
A Historical Perspective   Average License Fee RM in Dollars for Last 20 Years      700      525      350      175        ...
Buyer NumbersNumbers of North American Stock Photo Buyers   2,000,000                                                     ...
Who are the buyers?Compiled by www.cutcaster.com February 2011
Trends in Search “stock photography”                                  !            ©Photoshelter 11/10
Show me the money!
Show me the money!-Average license fee/top pros=$8.00/image/month-Average for serious amateur is $1.50
Estimates of Monthly Earnings*   *Lee Torrens: Microstock Agency Research Report - Fall 2010
RoyaltiesiStockphoto: 15-20% for non-exclusive contributors and 25% - 45% forexclusive contributorsDreamstime: 30-60% depe...
Is It Worth It?Production Costs -Can be much lessCosts in Time/Staff/Third party services-Can be much moreAverage RPI (Ret...
PayoutsPayout LevelsMeans of PaymentAffiliate ProgramsTime to payout
Submissions
Major SubjectsBusiness-Teams, meetings and even handshakesObjects-Shells, single candle, a piece of pie, a wreath etcFamil...
ST YLEKeep it simpleDesign for the thumbnailSquare formatLeave the cropping to the end user
Model ReleasesProperty Releases
Contracts• User agreement• Short term• Can be restrictive
Third Party Service Providers•   Scanning•   Keywording•   Dust Busting•   Logo Removal•   Post Production
Typical Photos(Courtesy of Crestock and Dreamstime)
Jan Martin Will©Jon Martin Will/Dreamstime
©Jon Martin Will/Dreamstime
©Jon Martin Will/Dreamstime
Photo ©Mikdam/Crestock
© Dmitriy Shironosov | Dreamstime.com
Photo ©jarek78/Crestock
©Photozek07/Crestock
©scantynebula/Dreamstime
©Yuri_Arcurs/Dreamstime
©imagerymajestic/Crestock
©Yuri_Arcurs/Dreamstime
©MonkeyBusinessIMages/Dreamstime
© Epicstock | Dreamstime.com
© Olly15/Crestock
©jblackstock/Crestock
© Dgareri | Dreamstime.com
©dolgachov/Crestock
©diego_cervo/Crestock
©MonkeyBusinessImages/Crestock
©LikaMunCrestock
©anirav/Crestock
Keywords?Photo ©nightowlza/Crestock
Keywords?Photo ©Yuri Arcurs/Dreamstime
ResourcesBooksMicrostock Money Shots-Turning Downloads into Dollars. Ellen Boughn 2010. AmPhoto/Random House. For sale at ...
http://tech.groups.yahoo.com/group/ASMPstock/
Discussion
ASMP SB3 Workshop "Microstock: End of the World or A New World of Opportunity?"
ASMP SB3 Workshop "Microstock: End of the World or A New World of Opportunity?"
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ASMP SB3 Workshop "Microstock: End of the World or A New World of Opportunity?"

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I wrote "Microstock Money Shots-Turning Downloads into Dollars" and prepared this for the ASMP SB3 Strictly Business Workshops. It discusses what types and subjects of images do best in microstock, average incomes and offers information to assist photographers in deciding if it is for them.

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ASMP SB3 Workshop "Microstock: End of the World or A New World of Opportunity?"

  1. 1. Introductionwww.ellenboughn.com/bio
  2. 2. Licensing ModelsRights Managed • Usage limited by territory (local, regional, country) • Type of use (editorial, advertising) • Media (outdoor, web, print • Position (on page, on web) • Degree of exclusivityPricing is complex and depends on all the above.Royalty Free • Traditional-Wide open usage with few exceptions • Microstock-More limitationsPricing is based generally on size of the downloaded image
  3. 3. Definition of Microstock• User agreement not a complex contract• No locked in time period beyond at the most six months• Technical requirements• Kinds of photographers• Contributors• Volume sales (for some) at low individual download prices• Strong community support among contributors• Millions of photos and illustrations
  4. 4. Major DistributorsiStockphoto • Owned by Getty Images • Market leader by far • Recently lowered commissions to lowest in industry • Offers exclusive contributors access to higher fee collections • Favors exclusives in search results • Have to achieve certain levels of downloads before being able to request exclusivity • Eliminated advantages given to earlier adaptor photographers Shutterstock • Lowest prices but is consistently listed as making the most money for the highest number of photographers • Primarily a subscription service Dreamstime • Most popular among photographers • Pays the highest royalty rate • Very photographer-centric Fotolia • Most popular in Germany • Innovative partnerships
  5. 5. A Historical Perspective Average License Fee RM in Dollars for Last 20 Years 700 525 350 175 0 1990 2000 2010
  6. 6. Buyer NumbersNumbers of North American Stock Photo Buyers 2,000,000 Dreamstime.com stats February 25, 2011 1,500,000 Online images: 10,742,131 Monthly images: 428,217 Users: 3,160,994 1,000,000 Photographers: 110,086 500,000 “90% of stock photos sold in 2010 were from microstock”-Jim Pickerell 500,000 if only 33% are active= 500,000 0 1990 2000 2010
  7. 7. Who are the buyers?Compiled by www.cutcaster.com February 2011
  8. 8. Trends in Search “stock photography” ! ©Photoshelter 11/10
  9. 9. Show me the money!
  10. 10. Show me the money!-Average license fee/top pros=$8.00/image/month-Average for serious amateur is $1.50
  11. 11. Estimates of Monthly Earnings* *Lee Torrens: Microstock Agency Research Report - Fall 2010
  12. 12. RoyaltiesiStockphoto: 15-20% for non-exclusive contributors and 25% - 45% forexclusive contributorsDreamstime: 30-60% depending on exclusivity and number of previousdownloads.Subscription sales $0.35-$1.05 depending on the samefactors.Fotolia: 25%-60% depending on exclusivity status and the quantity ofprevious sales. Subscription downloads $0.30-0.42 credits dependingon previous sales and the type of subscription.Shutterstock: $0.25 - $0.38 for subscription sales depending on thecontributor’s total earnings history. Non-subscription sales $0.81-$2.85depending on size and contributor’s total earnings history.
  13. 13. Is It Worth It?Production Costs -Can be much lessCosts in Time/Staff/Third party services-Can be much moreAverage RPI (Return per Image)Long term goals/objectives/philosophy
  14. 14. PayoutsPayout LevelsMeans of PaymentAffiliate ProgramsTime to payout
  15. 15. Submissions
  16. 16. Major SubjectsBusiness-Teams, meetings and even handshakesObjects-Shells, single candle, a piece of pie, a wreath etcFamilies-During holidays, on vacation, cooking and diningPeople and animals-petsConcepts-You name it, then shoot it!Sports-RecreationalHoliday & Seasonal-Objects and groups of people. tree isolated, box of chocolates, carved pumpkin on the stepsFashion/Beauty. Sells better in micro than in traditional. Sexy womenBackgroundsAgriculture and seasonal landscapesFood and Beverage-include people in the background or holding a glass
  17. 17. ST YLEKeep it simpleDesign for the thumbnailSquare formatLeave the cropping to the end user
  18. 18. Model ReleasesProperty Releases
  19. 19. Contracts• User agreement• Short term• Can be restrictive
  20. 20. Third Party Service Providers• Scanning• Keywording• Dust Busting• Logo Removal• Post Production
  21. 21. Typical Photos(Courtesy of Crestock and Dreamstime)
  22. 22. Jan Martin Will©Jon Martin Will/Dreamstime
  23. 23. ©Jon Martin Will/Dreamstime
  24. 24. ©Jon Martin Will/Dreamstime
  25. 25. Photo ©Mikdam/Crestock
  26. 26. © Dmitriy Shironosov | Dreamstime.com
  27. 27. Photo ©jarek78/Crestock
  28. 28. ©Photozek07/Crestock
  29. 29. ©scantynebula/Dreamstime
  30. 30. ©Yuri_Arcurs/Dreamstime
  31. 31. ©imagerymajestic/Crestock
  32. 32. ©Yuri_Arcurs/Dreamstime
  33. 33. ©MonkeyBusinessIMages/Dreamstime
  34. 34. © Epicstock | Dreamstime.com
  35. 35. © Olly15/Crestock
  36. 36. ©jblackstock/Crestock
  37. 37. © Dgareri | Dreamstime.com
  38. 38. ©dolgachov/Crestock
  39. 39. ©diego_cervo/Crestock
  40. 40. ©MonkeyBusinessImages/Crestock
  41. 41. ©LikaMunCrestock
  42. 42. ©anirav/Crestock
  43. 43. Keywords?Photo ©nightowlza/Crestock
  44. 44. Keywords?Photo ©Yuri Arcurs/Dreamstime
  45. 45. ResourcesBooksMicrostock Money Shots-Turning Downloads into Dollars. Ellen Boughn 2010. AmPhoto/Random House. For sale at the SB3 Book Table.Taking Stock: Make money in microstock creating photos that sell. Rob Sylvan 2010Peachpit.Blogs/Forumswww.microstockdiaries.comwww.microstockinsider.comwww.microstockgroup.comwww.mystockphoto.orgwww.ellenboughn.com/blogUploading/Keywording and Analyticshttp://www.prostockmaster.com A free multi agency distribution process.http://www.cushystock.com/http://www.deepmeta.com/http/www.lookstat.comwww.picNiche.comwww.findphotokeywords.com This is an interesting service for those wanting to see whatimages exist for any given string of keywords from a variety of stock sites.http://www.arcurs.com/tools Successful microstock photographer, Yuri Arcurs, hasdeveloped several tools and loads of information for the microstock photographer.www.microstockcharts.com This is a tool to help you analyze your earnings. You can linkto pages showing the best selling images of the top photographers at severalmicrostock companies.Contact Information for Ellen BoughnSKYPE | Twitter | Facebook name: ellenboughnwww.ellenboughn.comellen@ellenboughn.com
  46. 46. http://tech.groups.yahoo.com/group/ASMPstock/
  47. 47. Discussion

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