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The Bio Page
The
Goal
of
a
Photographer’s
Portfolio
is:“...to
present
a
VISUAL
VOICE
that
speaks
to
the
target
market
and
inspires
the
...
What Kind of Portfolio?©Ed McCulloch
What Kind of Portfolio?©Ed McCulloch
What Kind of Portfolio?©Ed McCulloch
What Kind of Portfolio?©Ed McCulloch
What Kind of Portfolio?©Ed McCulloch
Objectives      “I use my book to meet girls”-actual quote from a Getty PhotographerSample Objectives:  • Introduce myself...
EDIT!!! and then...EDIT some more• Review objectives• PICK THE BEST OF THE BEST• Create a STORY• Consider the palette• Inc...
Shoot
Websites              “You are judged by the worst photo on your website”-MeTheories of website content:1. Throw everythin...
Multi-section | Many Images             ©Ken Penn
Targeted Sections | Limited Images              ©K.C. Armstrong
Visual Impact   ©K.C. Armstrong
BIO-Personality Contest?         ©K.C. Armstrong
Etsy - Your place to buy and sell all things handmade, vintage, and supplies©Eric Skaar
Best Practices for Websites• No music• Only your best work• Make it personal• Design• Palette/brand• Update
Design
Printed Books    ©Elizabeth Archibong
Thanks to NIck Hall
Best Practices-Printed Book• Placement of images• Story/Theme• Paper• Palette• CLEAN• Update•17-25 Spreads• Double sided• ...
iPadhttp://bit.ly/hKQfL5
iPad display from http://aphotofolio.com
WHAT TO SPEND?
Don’t make these printed portfolio mistakesThe most important lessons I’ve learned from reviewing thousands of hard copy p...
Don’t Make These Mistakes-Website/iPad1.   Real estate2.   Tell the truth.3.   Make the site easy to navigate4.   Hire a p...
SHOOT •Personal Projects •New Work •Tear Sheets (web)
SHOOT                 PROMOTE •Personal Projects   •Social Media •New Work            •Direct mail •Tear Sheets (web)   •C...
SHOOT                 PROMOTE          ENGAGE •Personal Projects   •Social Media     •Visit •New Work            •Direct m...
SHOOT                  PROMOTE          ENGAGE  •Personal Projects   •Social Media     •Visit  •New Work            •Direc...
SHOOT                  PROMOTE            ENGAGE  •Personal Projects   •Social Media       •Visit  •New Work            •D...
SHOOT                  PROMOTE            ENGAGE  •Personal Projects   •Social Media       •Visit  •New Work            •D...
Portfolio Makers                     Printed Bookshttp://www.plasticsandwich.co.uk/index.htmlhttp://www.lost-luggage.com/s...
Consultants/Designers  “We discover recurring patterns, themes, colors and nuances in your         imagery that mirror you...
More Questions?www.ellenboughn.com/ask-ellen
ASMP SB3 Workshop "What makes a great portfolio?"
ASMP SB3 Workshop "What makes a great portfolio?"
ASMP SB3 Workshop "What makes a great portfolio?"
ASMP SB3 Workshop "What makes a great portfolio?"
ASMP SB3 Workshop "What makes a great portfolio?"
ASMP SB3 Workshop "What makes a great portfolio?"
ASMP SB3 Workshop "What makes a great portfolio?"
ASMP SB3 Workshop "What makes a great portfolio?"
ASMP SB3 Workshop "What makes a great portfolio?"
ASMP SB3 Workshop "What makes a great portfolio?"
ASMP SB3 Workshop "What makes a great portfolio?"
ASMP SB3 Workshop "What makes a great portfolio?"
ASMP SB3 Workshop "What makes a great portfolio?"
ASMP SB3 Workshop "What makes a great portfolio?"
ASMP SB3 Workshop "What makes a great portfolio?"
ASMP SB3 Workshop "What makes a great portfolio?"
ASMP SB3 Workshop "What makes a great portfolio?"
ASMP SB3 Workshop "What makes a great portfolio?"
ASMP SB3 Workshop "What makes a great portfolio?"
ASMP SB3 Workshop "What makes a great portfolio?"
ASMP SB3 Workshop "What makes a great portfolio?"
ASMP SB3 Workshop "What makes a great portfolio?"
ASMP SB3 Workshop "What makes a great portfolio?"
ASMP SB3 Workshop "What makes a great portfolio?"
ASMP SB3 Workshop "What makes a great portfolio?"
ASMP SB3 Workshop "What makes a great portfolio?"
ASMP SB3 Workshop "What makes a great portfolio?"
ASMP SB3 Workshop "What makes a great portfolio?"
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ASMP SB3 Workshop "What makes a great portfolio?"

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Clues to best practices for creating the most appropriate portfolio for all levels of photographers.

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ASMP SB3 Workshop "What makes a great portfolio?"

  1. 1. The Bio Page
  2. 2. The
Goal
of
a
Photographer’s
Portfolio
is:“...to
present
a
VISUAL
VOICE
that
speaks
to
the
target
market
and
inspires
the
client
or
prospect
to
envision
shooting
their
project
with
you.
“­­Amanda
Sosa
Stone
  3. 3. What Kind of Portfolio?©Ed McCulloch
  4. 4. What Kind of Portfolio?©Ed McCulloch
  5. 5. What Kind of Portfolio?©Ed McCulloch
  6. 6. What Kind of Portfolio?©Ed McCulloch
  7. 7. What Kind of Portfolio?©Ed McCulloch
  8. 8. Objectives “I use my book to meet girls”-actual quote from a Getty PhotographerSample Objectives: • Introduce myself and my work to new clients • Show new work or new directions to established clients • Get reactions to personal work • Portfolio Reviews • For a rep
  9. 9. EDIT!!! and then...EDIT some more• Review objectives• PICK THE BEST OF THE BEST• Create a STORY• Consider the palette• Include personal work
  10. 10. Shoot
  11. 11. Websites “You are judged by the worst photo on your website”-MeTheories of website content:1. Throw everything (good) at them in as many portfolios as it takes2. Limit number of portfolios on the site and number of images in each3. Have a separate stock site or not?
  12. 12. Multi-section | Many Images ©Ken Penn
  13. 13. Targeted Sections | Limited Images ©K.C. Armstrong
  14. 14. Visual Impact ©K.C. Armstrong
  15. 15. BIO-Personality Contest? ©K.C. Armstrong
  16. 16. Etsy - Your place to buy and sell all things handmade, vintage, and supplies©Eric Skaar
  17. 17. Best Practices for Websites• No music• Only your best work• Make it personal• Design• Palette/brand• Update
  18. 18. Design
  19. 19. Printed Books ©Elizabeth Archibong
  20. 20. Thanks to NIck Hall
  21. 21. Best Practices-Printed Book• Placement of images• Story/Theme• Paper• Palette• CLEAN• Update•17-25 Spreads• Double sided• Plastic? Print half to full stop over
  22. 22. iPadhttp://bit.ly/hKQfL5
  23. 23. iPad display from http://aphotofolio.com
  24. 24. WHAT TO SPEND?
  25. 25. Don’t make these printed portfolio mistakesThe most important lessons I’ve learned from reviewing thousands of hard copy portfolios: 1. Real Estate: Use all the space you have when showcasing images 2. No blurb or other self-publish books except as leave behinds 3. Keep it clean 4. Overly expensive/elaborate 5. No cheap shiny plastic sheets
  26. 26. Don’t Make These Mistakes-Website/iPad1. Real estate2. Tell the truth.3. Make the site easy to navigate4. Hire a professional5. Stay current with web technology
  27. 27. SHOOT •Personal Projects •New Work •Tear Sheets (web)
  28. 28. SHOOT PROMOTE •Personal Projects •Social Media •New Work •Direct mail •Tear Sheets (web) •Cold Calls •Leave behinds •SEO
  29. 29. SHOOT PROMOTE ENGAGE •Personal Projects •Social Media •Visit •New Work •Direct mail •Blog •Tear Sheets (web) •Cold Calls •Tweet •Leave behinds •Facebook •SEO •Network
  30. 30. SHOOT PROMOTE ENGAGE •Personal Projects •Social Media •Visit •New Work •Direct mail •Blog •Tear Sheets (web) •Cold Calls •Tweet •Leave behinds •Facebook •SEO •NetworkUPDATE •Book •Website •iPad (newest work
  31. 31. SHOOT PROMOTE ENGAGE •Personal Projects •Social Media •Visit •New Work •Direct mail •Blog •Tear Sheets (web) •Cold Calls •Tweet •Leave behinds •Facebook •SEO •NetworkUPDATE SHOOT •Book •Personal Projects •Website •New Work •iPad (newest work •Tear Sheets (web)
  32. 32. SHOOT PROMOTE ENGAGE •Personal Projects •Social Media •Visit •New Work •Direct mail •Blog •Tear Sheets (web) •Cold Calls •Tweet •Leave behinds •Facebook •SEO •NetworkUPDATE SHOOT PROMOTE •Book •Personal Projects ENGAGE •Website •New Work UPDATE •iPad (newest work •Tear Sheets (web) SHOOT PROMOTE ENGAGE UPDATE
  33. 33. Portfolio Makers Printed Bookshttp://www.plasticsandwich.co.uk/index.htmlhttp://www.lost-luggage.com/store/home.phpwww.mullenburgdesigns.com Websites/iPadshttp://aphotofolio.com/http://foliolink.com/http://www.sitewelder.com/http://www.livebooks.com/http://www.photoshelter.comhttp://bigfolio.com/http://wordpress.org/http://itunes.apple.com/app/padport/id395515492?mt=8#
  34. 34. Consultants/Designers “We discover recurring patterns, themes, colors and nuances in your imagery that mirror your authentic self-Rhoni EpsteinLeslie Burns http://www.burnsautoparts.comRhoni Epstein http://www.phototherapists.com/what.phpSelina Maitreya http://selinamaitreya.com/Maria Piscopo http://www.mpiscopo.com/Carolyn Potts http://www.cpotts.com/Susanne Sease http://www.suzannesease.com/index.htmlAmanda Sosa-Stone http://www.sosastone.com/Nadine Stellavato http://www.brand-envy.com/info_contact.phpAllegra WIlde aw@allegrawilde.comYou can find a fuller list from Ron Haggart on his bloghttp://www.aphotoeditor.com/2008/02/04/list-of-photography-consultants/
  35. 35. More Questions?www.ellenboughn.com/ask-ellen

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