tweeting your way to a successful business


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what are the tools you need to successfully engage your customers on twitter and build a meaningful customer base and loyal brand evangelists.

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tweeting your way to a successful business

  1. 1. Picture Perfect: Tweeting your way to a Successful Business Cool Twitter Conference August 27 th 2009
  2. 2. People don’t want to be shouted at by companies. Instead they want to be listened to and to be able to have a conversation.
  3. 3. <ul><li>Twitter is 50% PBS and 50% QVC- Guy Kawaski </li></ul><ul><li>Meaning 50 % of the time you need to offer value to your followers and 50 % of the time they will allow you to hawk your wares. </li></ul>How do you use twitter to market?
  4. 4. 85 % PBS and 15% QVC- Elizabeth Beskin Twitter is first and foremost a place to connect, learn, and listen.
  5. 5. Small Business Twitter Frustration Sometimes you give up without talking to anybody because the sheer numbers are overwhelming. Ever feel like your at a large cocktail party where you know no one?
  6. 6. Than there’s the kid in the Candy Store <ul><li>Sends out of tons of messages, about her great products </li></ul><ul><li>Only talks about herself </li></ul><ul><li>she will typically stop using Twitter when to her surprise nobody follows him back and she doesn’t receive one @ reply. </li></ul>she sees only opportunities
  7. 7. Think about how you can get through the noise and carve your own niche Stand out from a crowd
  8. 8. <ul><li>Entrepreneur </li></ul><ul><li>Event Industry Leader </li></ul><ul><li>Crazy Networker </li></ul><ul><li>Natural Connector </li></ul><ul><li>Passionate Marketer </li></ul><ul><li>Social Media Insider </li></ul>Leverage my Strengths:
  9. 9. Its simple: People like working with those they admire and trust
  10. 10. <ul><li>3 E’s-Educate ,Engage & Entertain </li></ul><ul><li>Give value and be Genuine </li></ul><ul><li>Be a mutual follower-be able to listen as well as talk </li></ul><ul><li>Be polite, say thank you when someone does something nice like #RT or #FF </li></ul><ul><li>Talk about others and they’ll talk about u </li></ul><ul><li>Get others to do your PR </li></ul>Rules of Engagement: # people who follow you is less important than the # of people who you engage with!
  11. 11. Time management <ul><li>start off slow </li></ul><ul><li>everyday use is best to develop </li></ul><ul><li>real relationships </li></ul>
  12. 12. Become Your Own Rock Star !
  13. 13. <ul><li>Develop your OWN brand marketing plan </li></ul><ul><li>Determine what makes YOU different </li></ul><ul><li>Follow your PASSION </li></ul><ul><li>LISTEN, LISTEN, LISTEN, before you talk </li></ul><ul><li>Embrace your INNER AUTHOR </li></ul><ul><li>Build your ARMIES </li></ul><ul><li>SHARE 85% of the time, PITCH 15% of the time </li></ul><ul><li>Figure out how you can provide VALUE and gain TRUST </li></ul>TAKE AWAYS
  14. 14. Social media Is not a one night stand… It’s a long term commitment !
  15. 15. Follow me on twitter @photobiz Elizabeth Beskin Helping achieve your brand though Images Corporate headshots, Event photography, onsite print 212-741-6427 Launching fall 2009