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The naked truth about <br />social media networking!<br />How to make use of it in the IT industry?<br />Netvision10, Gdan...
http://www.youtube.com/watch?v=sIFYPQjYhv8<br />
Oh Yeah, who’s “Me”<br />40AgileBloggerCoachCommunicationConsultantCreativeDirectorDutchEngineerFatherFunGdańskGoyelloHone...
Do youknowwhoyou ar talking to?<br />
The Traditional Communication model <br />…… is outdated<br />Consumer<br />Supplier<br />
The myths<br />Social networks are the new world <br />It’s just about using some tools<br />It’s social<br />It’s cheap, ...
Let’sfind out how the big brands are doingit<br />
Engagement scores of top 100 globalbrands<br />Mavens<br />Selectives<br />Butterflies<br />Wallflowers<br />Source: http:...
Engagement score fortechnologycompanies<br />Mavens<br />Selectives<br />Butterflies<br />Wallflowers<br />Source: http://...
Itpays to besocial, or do you have to beable to pay to besocial?<br />Source: http://www.engagementdb.com/downloads/ENGAGE...
Visits up 55%, page views up 13%, sales up 14%<br />
Connect, engage, interact, share, help, sell<br />
Inform, interact, help<br />
Giving the company a face<br />
Cisco seems to focus on<br />sharingknowledge<br />
Sharingknowledge<br />
Sharingfacts<br />
Visualizing the company<br />
5000 bloggers!<br />2/3: customers, thought leaders, <br />analysts and partners<br />
Choose the channel that fits yourneeds<br />
There are stillmanypeople “offline”<br />Yoursocial media strategy is part of your marketing strategy<br />Youwill have to...
To becontinuedduring the workshop at 17.00<br />How to create a well-tailored social media campaign for the company? - cas...
GoyelloDirector<br />Peter Horsten<br />Outsourcing expert and a social networking addict. Married and proud father of 3 g...
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The naked truth about social media networking - Netvision10

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Since social media is taking over the traditional marketing strategies it is essential that practitioners in various areas of business understand the use and impact of social media technologies. The lecture will also explain how to create and maintain the company brand online, how to effectively promote the company activity/product. It will also demonstrate which networking sites are used to communicate with the clients and which of them are considered the most effective. It will also present the risks, weaknesses and myths of social media, as well as best practises related to their usage.

Published in: Business
  • Really nice presentation!
    Please send a copy to me
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The naked truth about social media networking - Netvision10

  1. 1. The naked truth about <br />social media networking!<br />How to make use of it in the IT industry?<br />Netvision10, Gdansk, Poland<br />April 23, 2010<br />Peter Horsten<br />© 2010 GoyelloSp. z o. o.<br />
  2. 2. http://www.youtube.com/watch?v=sIFYPQjYhv8<br />
  3. 3. Oh Yeah, who’s “Me”<br />40AgileBloggerCoachCommunicationConsultantCreativeDirectorDutchEngineerFatherFunGdańskGoyelloHonestHusbandOpen mindOpinionOutsourcingPartnershipPeter HorstenPositiveProject managerPrince2SocialMediaSociologistSoftwareTrustTwitterUniversity of GdańskWeb 2.0Web applicationsWebdevelopment<br />
  4. 4.
  5. 5. Do youknowwhoyou ar talking to?<br />
  6. 6. The Traditional Communication model <br />…… is outdated<br />Consumer<br />Supplier<br />
  7. 7. The myths<br />Social networks are the new world <br />It’s just about using some tools<br />It’s social<br />It’s cheap, if not free<br />Everyone can do it<br />You can make big money<br />You cannot measure it<br />If you don’t like it, just ignore<br />
  8. 8. Let’sfind out how the big brands are doingit<br />
  9. 9. Engagement scores of top 100 globalbrands<br />Mavens<br />Selectives<br />Butterflies<br />Wallflowers<br />Source: http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf<br />
  10. 10. Engagement score fortechnologycompanies<br />Mavens<br />Selectives<br />Butterflies<br />Wallflowers<br />Source: http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf<br />
  11. 11. Itpays to besocial, or do you have to beable to pay to besocial?<br />Source: http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf<br />
  12. 12.
  13. 13. Visits up 55%, page views up 13%, sales up 14%<br />
  14. 14. Connect, engage, interact, share, help, sell<br />
  15. 15. Inform, interact, help<br />
  16. 16.
  17. 17.
  18. 18. Giving the company a face<br />
  19. 19. Cisco seems to focus on<br />sharingknowledge<br />
  20. 20. Sharingknowledge<br />
  21. 21. Sharingfacts<br />
  22. 22. Visualizing the company<br />
  23. 23.
  24. 24. 5000 bloggers!<br />2/3: customers, thought leaders, <br />analysts and partners<br />
  25. 25.
  26. 26. Choose the channel that fits yourneeds<br />
  27. 27. There are stillmanypeople “offline”<br />Yoursocial media strategy is part of your marketing strategy<br />Youwill have to engage, notsend, don’tsell<br />Social engagement canpay, but is notfor free<br />Choose the most suitablechannels<br />It’s aboutqualitynotquantity<br />Be active, send frequent updates<br />Youwill have to start whetheryoulikeitornot<br />
  28. 28. To becontinuedduring the workshop at 17.00<br />How to create a well-tailored social media campaign for the company? - case study<br />
  29. 29. GoyelloDirector<br />Peter Horsten<br />Outsourcing expert and a social networking addict. Married and proud father of 3 great sons. Thanks to my Social sciences and electronics background I’m always looking for (technological) solutions which fit the organization best. <br />T: +48 58 555 0073<br />F: +48 58 551 4057<br />M: +48 664 486848<br />E: peter.horsten@goyello.com<br />Twitter: http://twitter.com/petersopinion<br />Facebook: http://facebook.com/peter.horsten<br />Linkedin: http://linkedin.com/in/peterhorsten<br />Flickr: http://flickr.com/photos/peterhorsten<br />Blog: http://petersopinion.com/<br />Slideshare: http://www.slideshare.net/phorsten<br />Goyello Sp. z o.o.<br />81-855 Sopot<br />Al. Niepodległości 606/610<br />info@goyello.com<br />http://www.goyello.com<br />

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