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Thinking Local 
the main challenge for 
ecommerce globalization 
Peter Horsten, Goyello 
@PetersOpinion
Peter Horsten 
Managing Director 
@PetersOpinion
DESIGN 
Cross-boarder 
e-commerce 
needs localization 
LOGISTICS 
CONTENT
Care about design 
Source: http://www.smartinsights.com/online-brand-strategy/international-marketing/web-design-for-cultu...
Color matters 
Color Western 
Source: http://writingonthewebfall2014.wordpress.com/2014/11/04/web-design-difference-betwee...
LOST 
in translation
The VALUE of language 
To reach 80% of the world’s POPULATION 
To reach 90% of the world’s ECONOMIC OPPORTUNITY 
Source: h...
The NEED for localized pricing 
€ 152
You need local payment options
Who DELIVERS 
and how?
Who’s talking on behalf of you? 
LOCAL 
Contact details 
Customer care
Legal, local tax regulations
Thank you! 
We support you with pleasure 
http://goyello.com http://webmerce.com 
peter.horsten@goyello.com 
@PetersOpinion
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Thinking Local the main challenge for ecommerce globalization

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Running a webshop isn’t without challenges, it’s a demanding job. Doing it right can bring you profit, doing it wrong will drive you mad. In case you consider crossing borders your challenges will increase, but that shouldn’t demotivate you. Prepare your cross-boarder expansion well and you will be able to profit. Presented at the International conference “PECOS4SMEs – Cross-border e-Commerce for SMEs” in “De Waag” in Amsterdam on 3 December, 2014.

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Thinking Local the main challenge for ecommerce globalization

  1. 1. Thinking Local the main challenge for ecommerce globalization Peter Horsten, Goyello @PetersOpinion
  2. 2. Peter Horsten Managing Director @PetersOpinion
  3. 3. DESIGN Cross-boarder e-commerce needs localization LOGISTICS CONTENT
  4. 4. Care about design Source: http://www.smartinsights.com/online-brand-strategy/international-marketing/web-design-for-cultural-differences/
  5. 5. Color matters Color Western Source: http://writingonthewebfall2014.wordpress.com/2014/11/04/web-design-difference-between-asian-culture-and-western- culture/ Europe & USA China Japan India Middle East Red Danger, anger, stop Joy, festive, occasions, luck Anger, danger Purity Danger, evil Yellow Caution, cowardice, joy, happiness Honor, royalty Grace, nobility, childish, gaiety Happiness, prosperity Blue Masculinity, calm, authority Strength, power, immortality Villainy Protective Green Sexual arousal, safe, sour, go Youth, growth Future, youth, energy Fertility, strength White Purity, virtue Mourning, humility Death, mourning Purity, mourning
  6. 6. LOST in translation
  7. 7. The VALUE of language To reach 80% of the world’s POPULATION To reach 90% of the world’s ECONOMIC OPPORTUNITY Source: http://www.capitatranslationinterpreting.com
  8. 8. The NEED for localized pricing € 152
  9. 9. You need local payment options
  10. 10. Who DELIVERS and how?
  11. 11. Who’s talking on behalf of you? LOCAL Contact details Customer care
  12. 12. Legal, local tax regulations
  13. 13. Thank you! We support you with pleasure http://goyello.com http://webmerce.com peter.horsten@goyello.com @PetersOpinion

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