Tourism destination and international develpmetn


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Tourism destination and international develpmetn

  1. 1. ANTALYA - TURKEY Presented by Phyu Mar Lwin
  2. 2.  Name- Republic of Turkey Short Form – Turkey Capital- Ankara Population- 73,639,596 Ethnic- Turkish (80%), Kurdish (17%) Religion- Muslim Coastline- 72,000 km(Country Profile, Turkey, 2008) Sixth Most Visited Country( Daily News)
  3. 3. TOURISM STRATEGY FOR 2023Turkey government has a ten-year strategic plan for tourism. The current plan runs from2013 to 2023, Its objectives include: To ensure sustainable development of tourism, Increasing alternative tourism ( golf tourism, eco and plateau tourism, thermal tourism) To make 12 months tourism To become top-five tourism destination 60 million visitors + $50 billion revenue in 2023 Try to increase the market from Western Europe to Eastern Europe (from 17% to 54%) ( Ministry of Cultural and Tourism)
  4. 4. WHERE IS ANTALYA Located in southwestern of Turkey-20,723km sq Population-994,306 Covered by forest in 57%, Coastline-630 km Rich in natural assets, cultural, wildlife Turkey’s biggest international sea port Blue Flag awarded with 136 beaches and three marine(Turkey Tourism Market ResearchReport, Antalya’10)
  5. 5. ECONOMIC PROFILE OF ANTALYA  contribute 25% of turkey GDP ( in average )  Main economy- Import/Export, Agriculture, Mining , Tourism, Antalya Free Zone ( 36% owned by public & 64% by private)  The first agricultural production in turkey (18% of GDP & 30% of employment)  Fourth visited city ( according to 2011)  40% of the tourism revenue in Turkey  11 million tourists in 2011, 12% increased from10.7 million in 2010 (Antalya Province of Cultural and Tourism Office)
  6. 6. TOURIST ATTRACTIONS Cultural and Historical  National Parks (5) Assets  Nature Parks (4) Living Traditions  Nature Reserve Areas (3)NATURE  Wildlife Reserve Areas Stunning Beach (8) Mountains and Lakes (History, Culture, Nature in Antalya and the West Mediterranean) Caves Cuisine
  7. 7. ONGOING TOURISM PROJECTS 2016 European Football Champion Antalya Museum City and Exhibitions ( would be supported by the Ministry of Cultural and Tourism) Speed Train between Antalya and Alanya ( impose to reduce the travelling time) Try to introduce sustainable tourism type- thermal tourism, sport tourism….
  8. 8. TYPES OF TOURISMCurrent tourism Desired tourism Coastal tourism  Sports tourism (golf, Culture tourism trek, raft, cave)  Plateau (Highlands) Yacht tourism Tourism  Convention Tourism  Winter tourism  Camping and Caravan Tourism  Thermal Tourism (Turkey Tourism Market Research Report, Antalya’10)
  9. 9. ENVIRONMENTAL IMPACTS OF TOURISMKaya and Smardon reported the following impacts of tourism onAntalya coast: Constructions for residential area erode agricultural land , coastal and forest Air pollution and waste. Endangered to the cliffs alongside the coast Threat to historical and cultural assets
  10. 10. SOCIO-ECONOMIC IMPACTS Rising prices and cost of living Increased crime rate Traffic congestion Overpopulation ( almost doubled every decade since 1970s)
  11. 11. SUSTAINABLE CONSERVATIONAtik.M (2010) researched about the awareness of themanagers in recreation sites: Water conservation(62.5%) Energy conservation(37.5%) Waste management (25% ) Coastal and Beach use(31.3%) The rise of environmental awareness, education and training, on a wider scale, are required. (Coakley, 2003)
  12. 12. SUMMARY Although there is awareness about environmental protection and sustainable tourism , there is no action plan. Need cooperation with different organizations and cost- effectives initiatives. (Atik.M,2010) A local initiatives on environmental protection for coastal in Antalya would improve and strengthen the existing approach.( Kay and Alder , 2005) Should also focus on socio-economic and cultural sustainable tourism.
  13. 13. REFERENCES Economic Impact of Tourism on Turkey’s Economy; Evidence from Cointegration Test, International Research Journal of Finance and Economic, Issue 25, 2009 Atik.M, Environmental Protection in Coastal Recreation Sites in Antalya, Turkey,15 Oct, 2010 Turkey Tourism Research Tourism Market, Antalya, 2010 Kaya.L and Samdron.R, Sustainable Tourism Development; The Case Study of Antalya, Turkey 4th-in-most-visited-cities-2011-02-15 antalya-mediterranean-region-tourism-research-report-june-2010.html rises-to-11-mln-in-2011.html