SMACNA Member Involvement


Published on

A presentation on engaging members in a chapter for SMACNA

Published in: Technology, News & Politics
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

SMACNA Member Involvement

  1. 1. HOW CAN CHAPTERS GET THEIR MEMBERS INVOLVED Creating an exceptional member experience Peggy Hoffman, CAE SMACNA Chapter Executives Session October 12, 2009
  2. 2. Our Discussion… <ul><li>Data you can use </li></ul><ul><li>Three steps to involvement </li></ul><ul><li>How to engage </li></ul><ul><ul><li>People </li></ul></ul><ul><ul><li>Tools </li></ul></ul><ul><ul><li>Strategies </li></ul></ul>
  3. 3. Decision To Join… <ul><li>It’s all about WOM (Word Of Mouth) – your secret weapons: colleagues, friends, connections </li></ul><ul><ul><li>What’s cool: inexpensive, viral, credible </li></ul></ul><ul><li>It’s all about the Good of the Order – Being part of something larger was consistently chosen over personal benefit </li></ul><ul><ul><li>What’s cool: it really is about community </li></ul></ul><ul><li>Engagement increases retention </li></ul><ul><ul><li>What’s cool: engaging members pays off in two big ways – more volunteers, higher retention </li></ul></ul><ul><li>It’s Not a Generation Thing – one caveat: younger professionals more dissatisfied with how associations are meeting their needs at the beginning of their careers & leadership opportunities provided </li></ul><ul><ul><li>What’s cool: we can engage GenX and GenY by opening our doors and minds </li></ul></ul>
  4. 4. Decision To Volunteer… <ul><li>It’s all about WOM (Again!) </li></ul><ul><ul><li>What’s cool: inexpensive, viral, credible </li></ul></ul><ul><li>One Size Does NOT Fit </li></ul><ul><ul><li>What’s cool: ad hoc roles draw people in and get them connected </li></ul></ul><ul><li>Members see professional benefits of volunteerism – many said volunteering is a benefit of membership. </li></ul><ul><ul><li>What’s cool: here’s a benefit that meets a need and because it’s a form of engagement, drives retention </li></ul></ul><ul><li>It’s all about the Good of the Order (Again!) – Values drive volunteering </li></ul><ul><ul><li>What’s cool: it really is about community </li></ul></ul>
  5. 5. Social Media & the Web … <ul><li>Millions are already there </li></ul><ul><ul><li>55.6 million use social media networking sites </li></ul></ul><ul><ul><li>40.6 million use personal portals/content sites </li></ul></ul><ul><ul><li>165 million use email </li></ul></ul><ul><ul><li>58.8 million watch streaming video on line </li></ul></ul><ul><ul><li>37.1 million read blogs </li></ul></ul>
  6. 6. Social Media & the Web … <ul><li>It’s doubled since 2007 … </li></ul><ul><ul><li>by 2010 GenY will outnumber Boomers -- and 96% of them have Facebook! </li></ul></ul><ul><li>This is the biggest shift since industrial revolution </li></ul><ul><li>It’s a people-driven economy </li></ul>
  7. 7. Social Media & the Web … <ul><li>It creates connections </li></ul><ul><ul><li>What’s cool: accelerates sharing, facilitates communication, drives face-to-face interaction </li></ul></ul><ul><li>It’s accessible </li></ul><ul><ul><li>What’s cool: absolutely user-friendly </li></ul></ul>
  8. 8. Your Members …
  9. 9. How do we get members involved?
  10. 10. Welcome … <ul><li>Confirmation letter & welcome kit </li></ul><ul><li>Personal phone calls from association leadership & staff </li></ul><ul><li>Personal messages from other members </li></ul><ul><li>Personal invite to attend a program </li></ul>
  11. 11. Connect … <ul><li>Pair a current member with a new member … 1:1 orientation </li></ul><ul><li>Guide member on how to connect </li></ul><ul><li>Post “meet our new member” profile </li></ul>
  12. 12. Engage … <ul><li>Explore & connect member’s interests/needs with specific programs, committees, projects </li></ul><ul><li>Personally invite member to help out </li></ul>
  13. 13. How do we get members involved?
  14. 14. PEOPLE … <ul><li>Replace membership committee with Welcoming Committee </li></ul><ul><li>Create ad hoc roles </li></ul><ul><li>Add leadership positions: </li></ul><ul><ul><li>Talent Pool Coordinator </li></ul></ul><ul><ul><li>Volunteer Chair </li></ul></ul><ul><ul><li>Community Strategist </li></ul></ul>
  15. 15. Tools … <ul><li>Create a member connection map. Start with a Hub (your website) add Traditional Channels (phone, email, mail, listserv) and New Channels (Online member community, social media) </li></ul><ul><li>Listen (Google Alerts, Twitter search …) </li></ul><ul><li>Communicate (RSS, feed aggregator, bookmarking …) </li></ul><ul><li>Engage (Discussions, sharing, contributing…) </li></ul>
  16. 16. STRATEGIES …
  17. 17. 5 Tools to Explore <ul><li>LinkedIn – Professional Profile </li></ul><ul><li>Twitter – Microblogging </li></ul><ul><li>delicious – File Cabinet that shares </li></ul><ul><li>Google Reader – RSS Aggregator </li></ul><ul><li>SlideShare – Capturing & Sharing </li></ul>PS … these are worth a look 
  18. 18. 5 Actions to Take <ul><li>Learn to listen: </li></ul><ul><ul><li>Google’s Blog Search </li></ul></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>Social Mention </li></ul></ul><ul><ul><li>Technorati </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Find your members: </li></ul><ul><ul><li>Quick poll –what tools are they using </li></ul></ul><ul><ul><li>Search on LinkedIn </li></ul></ul><ul><ul><li>Import emails to “check” who’s there </li></ul></ul><ul><li>Test one outpost at a time </li></ul><ul><li>Break your volunteer jobs into small ad hoc positions </li></ul>
  19. 19. Resources to check <ul><li> </li></ul><ul><ul><li>Search their Videos on technology for social media, RSS & others </li></ul></ul><ul><li> </li></ul><ul><ul><li>Search their site for great info on developing social media tools for your chapter and creating a vibrant community online & face2face </li></ul></ul><ul><ul><li>Check out their 4-part series on social media policies and their posts on risk: </li></ul></ul><ul><li>Beth Kanter’s Blog </li></ul><ul><ul><li>Be sure to check out her post on Facebook Fan pages </li></ul></ul><ul><li>DiosaCommunications </li></ul><ul><ul><li>Be sure to visit their page on Facebook Best practices </li></ul></ul>
  20. 20. CONTACT ME <ul><li>Email: [email_address] </li></ul><ul><li>Phone: 301-725-2508 </li></ul><ul><li>Website: </li></ul><ul><li>Twitter: @peggyhoffman </li></ul><ul><li>LinkedIn: Peggy Hoffman </li></ul>