KA3 ICT sessionViPi’s specific experience of using social media Kick-off meeting Brussels, 5 February 2013 1
What do we want to achieve? How do we do it? How do we use it for project outcomesdissemination? Caveats/ do’s and don’ts What about accessibility?
A little background about us Specialised in SEM=SEO+SEA+SMO o SEO (search engine optimization) o SEA (search engine advertising) o SMO (social media optimization) o S(E)M (search (engine) marketing) o Main clients: insurance and music industry Social focus: ICT enabling People with Disabilitiesduring education, job seeking and employment o Special interest in basic ICT and ICT-based AT skills training
What do we want to disseminate? Updates on our project work. Surveys or analyses we prepared. Final deliverables that are ready to go out. Organisation of an event, either local orEuropean Presentations made at events Pictures of events Videos of the project and or of events
How do we do this? By disseminating, Using various complementary channels, And making use of what free tools offer us.
Social media Twitter and aggregators like TweetDeck oHave something meaningful to say and use hashtags (#) oRe-tweet only project relevant material Facebook page (not profile) o Avoid a ratatouille of postings oMake the page attractive YouTube channel and videos oSelect relevant videos oVideos can be made easily with smartphones SlideShare oUpload your presentations, newsletters, etc.
Don’ts Chase quantity in followers, tweets, likes, etc. Have a say about everything. Share personal data and opinions (religious,political) Do’s Ensure you reach those you need to reach(quality) Think before tweeting Don’t pretend to be a “guru”, “expert”, etc. inyour profile.
Accessibility social media - commonaccessibility issues Lack of section headings Poor colour contrast An inability to navigate using keyboard only Missing text equivalents for images Inability to resize text Videos lacking captioning
Accessible social media Twitter vs. Easy Chirp: o http://www.easychirp.com Facebook vs. m.Facebook o http://m.facebook.com YouTube vs. Easy YouTube / Accessible YouTube/ Amara o http://www.cs.unc.edu/~gb/AccessibleYouTube and subtitles using Amara - http://www.universalsubtitles.org/en/ SlideShare vs. EasySlideShare: o http://icant.co.uk/easy- slideshare/?slides=http://urlslideshare
Accessible project outcomes Accessible Word doc Accessible PDFs Daisy book versions
Contact detailsMr. Karel Van IsackerProjects & Business DeveloperMobile: (B) +32 496 334056Mobile: (GR) +30 6942 868812Phone: +32 51 568570E-Mail: firstname.lastname@example.orgSkype: karel.phoenixkm