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Yahoo Mobile Widget Vision


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Introductory slides for the widget panel, summarizing Yahoo Mobile Widgets, for BBC OverTheAir 2008 event in London

Published in: Technology, Business

Yahoo Mobile Widget Vision

  1. Yahoo Mobile Widgets Ricardo Varela Mobile Engineering Lead OverTheAir hack fest – London - Apr 4 th
  2. Background <ul><li>Mobile development? That is such a good idea! </li></ul><ul><li>“ Write once, run anywhere” </li></ul>
  3. Fast forward..
  4. The solution?
  5. Yahoo! to the rescue <ul><li>We mean… to our own rescue too! </li></ul>
  6. Blueprint <ul><li>Our open platform for mobile development </li></ul><ul><li>Simple declarative XML language (based on XForms) </li></ul><ul><li>Objective: give your app the maximum distribution possible! </li></ul>
  7. Blueprint guidelines <ul><li>Breadth over depth </li></ul><ul><li>Get your content out to everybody </li></ul><ul><li>Simplicity + good results </li></ul><ul><li>Graceful degradation + best-of-class experience </li></ul><ul><li>“ Write once, run in as much as possible” </li></ul>
  8. Minimum Effort <ul><li>Write once.. </li></ul>
  9. Maximum Fidelity <ul><li>Run everywhere we can.. </li></ul>
  10. Instant Reach Devices
  11. Maximum Promotion Yahoo! portals
  12. Maximum Promotion Carrier portals
  13. Maximum Promotion Preloaded & native support Built-in support for Blueprint
  14. Sounds cool, so what?
  15. Platform Features (i) <ul><li>Write once (isn’t that enough..?) </li></ul>
  16. Platform Features (iv) <ul><li>Write once </li></ul><ul><li>Native services </li></ul>
  17. Platform Features (iii) <ul><li>Write once </li></ul><ul><li>Native services </li></ul><ul><li>Yahoo! services </li></ul>
  18. Platform Features (iv) <ul><li>Write once </li></ul><ul><li>Native services </li></ul><ul><li>Yahoo! services </li></ul><ul><li>Monetization </li></ul>
  19. Platform Architecture <ul><li>Devices </li></ul>Yahoo! Services Developer Widget Widget Widget iPhone Windows Mobile … Yahoo! Go Symbian Android XHTML Browser CrossPoint Blueprint Engine Geo-coding Database Widget Management Advertising Monetization
  20. Platform Carrier Integration <ul><li>Integration </li></ul>
  21. Platform Developer / Partner Integration <ul><li>Developers and partners can promote widgets directly. </li></ul>
  22. Now working on… <ul><li>More devices.. </li></ul><ul><li>More carriers.. </li></ul><ul><li>More widgets.. (including yours!?) </li></ul><ul><li>oneConnect functions </li></ul>
  23. Thanks! Ricardo Varela [email_address]