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Social Media Marketing - Get on it!


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Social Media has become a tool to be taken seriously. Jumping on the social bandwagon now is a great choice given that social media is becoming more and more established and thus even more scaleable!

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Social Media Marketing - Get on it!

  1. 1. © Pimientos Consulting Inc.
  2. 2. <ul><li>Is your business easy to </li></ul><ul><li>find online ? </li></ul>
  3. 3. <ul><li>Are you active in all the places where </li></ul><ul><li>your target customers hang out? </li></ul>
  4. 4. <ul><li>Do you have an easy way to follow-up with them ? </li></ul>
  5. 5. <ul><li>Fact: </li></ul><ul><li>Marketing has shifted from a one-way broadcast to a multi-point conversation! </li></ul>
  6. 6. <ul><li>97% of consumers use </li></ul><ul><li>online searches when </li></ul><ul><li>researching products </li></ul><ul><li>or services </li></ul>
  7. 7. <ul><li>78% of consumers trust </li></ul><ul><li> peer recommendations </li></ul>
  8. 8. <ul><li>Only 14% trust paid ads! </li></ul>
  9. 9. <ul><li>Social Media is </li></ul><ul><li>word of mouth on steroids! </li></ul>
  10. 10. Facebook and Twitter have 700,000,000 members combined
  11. 11. <ul><li>Those members seek and make </li></ul><ul><li>Recommendations for products, </li></ul><ul><li>services & exp eriences and leave </li></ul><ul><li>them for friends & followers to see! </li></ul>
  12. 12. The fastest growing demographic among Facebook users is... 35 to 65 year-old women
  13. 13. <ul><li>YouTube is now the second largest search engine! </li></ul>
  14. 14. <ul><li>YouTube gets >300,000,000 </li></ul><ul><li>visitors a month who watch </li></ul><ul><li>more than 2,000,000,000 </li></ul><ul><li>videos </li></ul>
  15. 15. <ul><li>People go there to look for videos to answer their questions, show them how to do something, or review a product or business! </li></ul>
  16. 16. <ul><li>There are more than </li></ul><ul><li>200,000,000 blogs </li></ul>
  17. 17. <ul><li>People are more likely to </li></ul><ul><li>visit blogs that align with their </li></ul><ul><li>interests because blogs are </li></ul><ul><li>non-selling environments </li></ul>
  18. 18. <ul><li>Whether you like it or not, </li></ul><ul><li>your prospects & customers </li></ul><ul><li>are using social media! </li></ul>
  19. 19. <ul><li>91% of Americans have </li></ul><ul><li>mobile phones </li></ul>
  20. 20. Canadians spend far more time on the internet than anyone else in the world. The average Canadian dedicates a staggering 2,500 minutes each month to browsing the internet.
  21. 21. <ul><li>25% of them have </li></ul><ul><li>phones with Internet </li></ul><ul><li>Capability… </li></ul>
  22. 22. <ul><li>152 billion mobile </li></ul><ul><li>text messages are </li></ul><ul><li>sent each month </li></ul>
  23. 23. <ul><li>90% of text messages are read </li></ul><ul><li>within one minute of receipt </li></ul>
  24. 24. <ul><li>Do you have a plan for using </li></ul><ul><li>mobile phone marketing for </li></ul><ul><li>your business? </li></ul>
  25. 25. <ul><li>What’s in your marketing mix? </li></ul><ul><li>Are you still only spending money on </li></ul><ul><li>Yellow Pages , Newspaper inserts </li></ul><ul><li>& other old-school media? </li></ul>
  26. 26. <ul><li>24 of the 25 largest newspapers experienced record declines in circulation in the past year </li></ul>
  27. 27. <ul><li>Why are the Yellow Pages like </li></ul><ul><li>Nursing Homes? </li></ul>
  28. 28. <ul><li>They’re shockingly expensive , </li></ul><ul><li>few people under 70 use them, </li></ul><ul><li>and many who do are a little out of it </li></ul>
  29. 29. <ul><li>According to Yahoo! 92% of all </li></ul><ul><li>business searchers start </li></ul><ul><li>looking online , either at home </li></ul><ul><li>or on their mobile phones </li></ul>
  30. 30. <ul><li>Marketing online isn’t an option anymore - </li></ul><ul><li>it’s a requirement </li></ul>
  31. 31. It’s where your prospects & customers are searching to find businesses they can trust to buy from or to get their problems solved
  32. 32. <ul><li>Marketing online is no longer </li></ul><ul><li>just about having a Web site </li></ul><ul><li>where people come to </li></ul><ul><li>find your business </li></ul>
  33. 33. <ul><li>It’s about going where </li></ul><ul><li>they are online and </li></ul><ul><li>setting-up a presence in </li></ul><ul><li>those locations… </li></ul>
  34. 34. of small businesses have invested any time or effort in marketing online Only 26%
  35. 35. <ul><li>There is still time to get </li></ul><ul><li>established before it’s too late </li></ul>
  36. 36. <ul><li>Three steps: </li></ul><ul><li>1. Get out there </li></ul><ul><li> 2. Get found & engage </li></ul><ul><li>3. Follow up </li></ul>
  37. 37. <ul><li>Google is important but there are abo ut 50 </li></ul><ul><li>other key places you need to get found </li></ul>
  38. 38. <ul><li>But it’s not set and forget. </li></ul><ul><li>You need to stay fresh . </li></ul><ul><li>If you’re not delivering </li></ul><ul><li>something new on </li></ul><ul><li>a regular basis… </li></ul>
  39. 39. <ul><li>Get your prospects to follow you on Twitter, friend you on facebook or subscribe to your YouTube channel </li></ul>
  40. 40. <ul><li>Then start offering more insightful information, expert perspective, recommendations, news, coupons, membership privileges… </li></ul>
  41. 41. <ul><li>Build relationships </li></ul><ul><li>Earn their trust - </li></ul><ul><li>earn their Business! </li></ul>
  42. 42. Continue to engage & follow up Continue to provide valuable information
  43. 43. It costs 6 to 7 times less to get an existing customer to buy from you than it is to get a new customer to buy from you.
  44. 44. <ul><li>What are the keys to a successful online marketing program for your business ? </li></ul>
  45. 45. <ul><li>Get started right now! Build your program incrementally to control costs. </li></ul>
  46. 46. Integrate all the elements so they amplify each other - search engines, video, social media, mobile marketing…
  47. 47. <ul><li>Do it with zero extra work on your part! </li></ul>